Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

  • Опубликовано: 29 сен 2009
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    TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action

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Комментарии • 957

  • CBD Oil FAQ What is CBD Oil
    CBD Oil FAQ What is CBD Oil 4 дня назад

    Ok so this is 10:29 he said " the wright brothers took flight" just as he is saying this you can hear a plane fly by in the I was watching this a plane flew by my home...chills..

  • Fun Vidio Indo
    Fun Vidio Indo 6 дней назад

    I think... This video is explained, why marvel cinematic universe is so good than dc...

  • Galen Hogg
    Galen Hogg 9 дней назад

    I'm surprised he didn't get any marker on his shirt. Anyone else?

  • Haunt Goblin
    Haunt Goblin 12 дней назад


  • Amir Fadhly
    Amir Fadhly 16 дней назад

    Brilliant class, Simon. This is what we need. Brilliant.

  • Roberto Calzada Villalpando
    Roberto Calzada Villalpando 22 дня назад

    Totally agree

  • Calvin Roach
    Calvin Roach 23 дня назад

    One of my favorite TEDx Talks.

  • Robert Williams
    Robert Williams 24 дня назад

    Torrent of low-effort BS directed at inflated midwits. Everyone should watch Sam Hyde's Tedx talk. Sinek's thesis is very similar to "sell the sizzle, not the steak" which is quite old now. Many of these faddish ideas about business have floated by. They are all unverifiable and unfalsifiable. He claims that Apple is more "innovative" because they're a "why" company. He fails to ask if there are "why" companies that aren't innovative, or non-why companies that are innovative. He claims that Apple can cross over from computers to consumer elex because they're a "why" company. Again, he doesn't rigorously check that idea. Just another business fairy tale.
    I don't think he can provide an acid test for a "why" company since all big companies claim to be one.

  • Anurag Sharma
    Anurag Sharma 26 дней назад

    Who else think why Elon Musk is most followed Enterpenure. He believes Cars should look good, it should be clean.
    He believes Humanity should Get to Mars.

  • John Wolper
    John Wolper Месяц назад

    Brilliant man, love all he has to say and its fresh and spot on!

  • Naveed
    Naveed Месяц назад

    4:14 How do Apple challenge the status quo again???

  • Sephora Terzakis
    Sephora Terzakis Месяц назад

    Just it was the Brazilian Santos Dummond who invented the first airplane.

  • MR. Poop
    MR. Poop 2 месяца назад


  • Elperro10
    Elperro10 2 месяца назад

    Its been almost 10 years from his speech and you can easily apply this way of thinking nowadays. I do share most of your thoughs. This was very refreshing, I have a job interview next week and I'm going to use some of this what you believe not what you can do. Thank you Simon you are brilliant. I wish i could meet you some day, at least for a short chat.

  • Samuel Liu
    Samuel Liu 2 месяца назад

    aapl hasn't been extremely innovative since 2012

  • Matteo Mantovani
    Matteo Mantovani 2 месяца назад


  • Mindfulness Freedom
    Mindfulness Freedom 2 месяца назад

    Epic slow clap fail 😂😂😂😂😂

  • Tyler Pfaffenbach
    Tyler Pfaffenbach 2 месяца назад

    Heck ya! Great video.

  • Alfredo Rodriguez
    Alfredo Rodriguez 2 месяца назад

    Great video, great speaker. A good example that visuals and simplicity are king. What he said is a more graphic and simple explanation of what a Vision is. The same concept that thousands of employees repeat over the last 45-50 years? but don't understand its meaning until someone else explains it better. There is no new concept, this is not rocket science, this is pedagogy/teaching. To me, that's the main lesson I embrace from this talk.

  • Marian Hanganu
    Marian Hanganu 3 месяца назад

    I read his book: Starting with Why. Brilliant!

  • Joly Zou
    Joly Zou 3 месяца назад +1

    The same goes to Brexit: Leave campaign started with why vote leave because "take back control", and focused on the emotional appeal. They know who the audience are and really started from there; Remain campaign was dreadful, only focused on what: "Britain's stronger in the EU". there was little emotion during the whole campaign, just a large number of experts telling you the benefits of the EU etc... We all saw the result... Such basic marketing mistake - Remain was too confident and did not put much effort in it...

  • Charles Egbulefu
    Charles Egbulefu 3 месяца назад


  • Mary Frawley
    Mary Frawley 3 месяца назад

    This is the oldest TED talkI've ever seen

  • Ifeedchickens
    Ifeedchickens 3 месяца назад

    2070 paradigm shift

  • Comment Channel
    Comment Channel 3 месяца назад


  • Tim Dai
    Tim Dai 3 месяца назад

    Oh My God.

  • Daniel Sharpe
    Daniel Sharpe 3 месяца назад

    There is no doubt that we as consumers buy into a product loyally or even for the first time if it is new and different not simply because of what it can do for us, but also and arguably primarily because of why its creator does what he/she does. Sellers, indeed such as Apple, have proven again and again that when the heart behind an organization/product/person is presented to media and markets, the success rate is higher for longer than if potential consumers had simply been presented a product that could effectively meet their needs. The human mind connects on a far deeper level with an idea or a set of morals that it can get behind, support, or root for than with a monetary, physical object that could potentially improve its lifestyle. In order to convince the early adopters, who will be followed by the early majority and so forth if the launch and "catch-on" is successful, you must open up your heart to the world and be ready to be real, raw, uncut to skeptics, taunters, rivals, and of course consumers about what makes you tick, how you handled the adversity of getting to where you are, on the platform in front of them, what drove you there and made you persevere so that the world could have what you've got for them. They don't want to know what you've got, they want to know why they should trust you. There is one way to do this, one. And that is, as Mr. Sinek has said, working from the inside out. This is why I do what I do; this is me. This is how this product came about and how it's going to change your life. Now that you trust me, listen to what I'm saying. This is the product for you.

  • Almog Malul
    Almog Malul 3 месяца назад

    saw this video so many times and still can see it million times

  • Neil Saqui
    Neil Saqui 3 месяца назад

    I can definitely say I'm an early majority because I won't buy it unless I know for sure it works and how develop a product is. Basically meaning I want hands on experience. Although, making gut worth decisions is what I need to do and get out my comfort zone.

  • Robert English
    Robert English 3 месяца назад

    I 100% agree that active communication is one of the most effective methods in marketing. The like like who and why is what sells the idea. I gained better information on communication from the inside out on why i do what i do. We are shaped by our ideal it plays in your lifestyle in doing what you believe with others.

  • Morgan Gormel
    Morgan Gormel 3 месяца назад

    I appreciate the way that he used the "golden circle" and went more in depth about each section, the "what", "how", and "why". I also like how he gave real life examples, including Apple. He discusses how Apple uses this technique for their sales.

  • Brittany Richardson
    Brittany Richardson 3 месяца назад

    Love how you not only proved your point and gave examples of it's success, but you also backed it up with biology. Every job I've had where the companies are thriving often derived from the why of their business and everyone including their team members and guests new what their why was. A prime example of this is Chickfila.

  • Chanin Hamilton
    Chanin Hamilton 3 месяца назад

    Great video, I love when he talked about the wright brothers, and how persistent they were in achieving their dream. Most things in life that are worth anything will be hard to achieve, and we see how important airplanes are in today's society

  • Vanessa Clark
    Vanessa Clark 3 месяца назад

    So the Wright Brothers succeeded because they had inspiration, and Langley failed because he did not 'Believe'? So, basically, the way to succeed in anything is to be an inspiring leader and take action. Am I understanding that correctly?

  • Allie Crossland
    Allie Crossland 3 месяца назад

    i like how the golden circle is explained with the what, how and why. And i like how he explains that reversing the order of information from the why first to the how and to the what is more successful. Using apple was a great example to why some organizations and leaders are able to inspire where others arent

  • Eden Fisseha Mekonnen
    Eden Fisseha Mekonnen 3 месяца назад

    I really like his idea of telling people what we believe or the concept of why we believe makes the idea more acceptable because the people that come and listen are people who have the same idea. I think this would be a great tool in changing health behaviors. By demonstrating what one non profit or health and wellness organization feels, it can attract like minded people and it can help change behaviors. This is my take on it.

  • Sophia Starr
    Sophia Starr 3 месяца назад

    "Orville and Wilbur were driven by something else, they were driven by a cause, a purpose, a belief. They believed if they could figure out the flying machine it would change the world." The Wright brothers were exactly right. Flying has changed the world in the way we transport goods, travel, and more. With no college education and only money they had raised were the Wright brothers funded. They were brilliant humans as they had a dream and went after it. Great leaders and an inspiration to me. A reminder that sometimes your knowledge will only take you so far but your will and perseverance can carry you the rest of the way.

  • Taylor Barnes
    Taylor Barnes 3 месяца назад

    If today's politicians operated on the "I have a dream" mentality rather than "I have a plan," I believe the world of politics would be transformed. Ambition, vision, and drive are so much more appealing than self-glorification, pride, and unrealistic promises. This is something I can get on board with, thank you Simon!

  • Rebecca Hutson
    Rebecca Hutson 3 месяца назад

    "People don't buy what you do. They buy why you do it."
    This comment he made is very true! It is crazy that how he explained his golden circle makes such amazing sense. Most marketing do start with what before, if they even do, they get to the why. The why is what sells a product and he had a great way of explaining why marketing works that way. It is much better to drive behavior when marketing works from the inside out. His other comment about if you do not know why you want this product then why will they support you? You have to believe in yourself and know why you are doing it. It is also important to have people who have believe just as much in your why as you do.

  • Tameeka Blake
    Tameeka Blake 3 месяца назад

    People don't buy what you do, they buy WHY you do it"
    Apple used this question to be the company we all know today due to patterns. They use the golden circle (why, how, what)

  • Ashley Clark
    Ashley Clark 4 месяца назад

    It is true, how people have the same access and challenge but some people succeed. It is interesting that apple does come so far but yet these other companies are just the same. Great video.

  • Katelin McClellan
    Katelin McClellan 4 месяца назад

    This speech really made me open my eyes to what makes us as humans think and behave. The Golden Circle really is the main aspect of leaders and action focusing on what, how, and why. However, it is interesting to see how individuals and companies are viewing it all wrong. By watching this video it is biologically correct that we explain WHY we do something before the how and what. In the speech Sinek talks about the neocortex of the brain as well as the limbic part of the brain. The neocortex handles rational thinking and the what aspect of the golden circle. The limbic portion focuses on feeling and behavior- what drives people. In this area is where the why and how of the golden circle come into play. If you are able to inspire someone on the WHY aspect of a product or believe they will follow that behavior not because they feel like they are obligated, because they it is now what they too believe in. I really liked the quote "People don't buy what you do but how you do it". This can correlate to one of the last topics that Sinek speaks on Martin Luther King Jr. His speeches were not based on what plans he had on change, his speeches where based on how he believed, which in turn made much of the nation believe that way too. Overall, starting with why instead of what is what is biologically correct for success within the human population.

  • Jelena Braja
    Jelena Braja 4 месяца назад

    Best TED ever.

  • jerry vincent
    jerry vincent 4 месяца назад

    Great presentation 🇺🇸

  • Diego Ferreira
    Diego Ferreira 4 месяца назад

    Well said Simon! You are awesome! Thanks

  • DanteDarcangelo
    DanteDarcangelo 4 месяца назад

    How can you talk directly to the part of the brain that has no capacity for language with language?

  • BE Adventure Partners
    BE Adventure Partners 4 месяца назад

    Absolutely brilliant! Super eye-opening! This is the THIRD time we've seen this and each time we see it differently! THIS TIME we FELT it! The evolution has helped us to see the WHY :) Amazing!

  • Dunkzilla42
    Dunkzilla42 4 месяца назад

    People don't buy what you do, they buy why you did it.

  • Dios Sea Contigo
    Dios Sea Contigo 4 месяца назад

    Susan Collins must have learned from the golden circle.

  • Takahiro Kobayashi
    Takahiro Kobayashi 4 месяца назад

    Human makes decisions and takes actions driven by emotions. Our frontal lobe rationalize the decision. It means emotion is the strongest trigger we never resist. Emotion is stimulated by visions. I interpreted that "Why", "Belief" which he said in this video means vision. If I have a opportunity to tell my goal. I will tell about my vision which I do achieve in my life.

  • John Brown II
    John Brown II 4 месяца назад

    I was forced to watch this for a Marketing class and now I want to drop back out of college.

  • FoxGamesBox
    FoxGamesBox 4 месяца назад

    yean, i like the word"happen to", I just happen to create the Apple.

  • Scott Cunningham
    Scott Cunningham 5 месяцев назад +3

    But Dell and Gateway made crappier versions of Apple products. The Dell Digital Jukebox was not on par with the iPod by any stretch of the imagination. All these guys make generalizations and assumptions that hypnotize you during their talk but don’t actually make sense. Apple isn’t successful because of their “why”, they’re successful because of their “what”. They have beautifully designed, intuitive products. Why? make a profit. It sounds good coming out of his mouth but it’s not true. That’s not to say his general theme isn’t correct and inspiring, but I feel like I always get encouraged to listening to these talks and they’re always the same. Over simplifications and over generalizations that make you feel like you can do anything.

    • Scott Cunningham
      Scott Cunningham 5 месяцев назад

      Also, Langley made significant advances in aviation. This wasn’t just a race to see who could be first. Suggesting that he wasn’t first because he was in it for riches over advancing human transport is absurd. Whatever fits your narrative bro.

  • Libera Tu Vida Ya!
    Libera Tu Vida Ya! 5 месяцев назад

    Apple is not at all more innovative than the competence, they only sell smoke

    • Best of 13
      Best of 13 4 месяца назад

      Libera Tu Vida Ya! Do watch if u prefer, a quest for new life ,foundable on youtube as-
      Three Genius | Triguna | Svyasa International yoga film

  • Kevin Challinor
    Kevin Challinor 5 месяцев назад +1

    He looks like a doctor, I think it gives him more credibility

  • Ursula Martin-Miles
    Ursula Martin-Miles 5 месяцев назад

    This was a great video!

  • Credit Robbo
    Credit Robbo 5 месяцев назад

    Great job! the brain functions is interesting and amazing. Do you believe that people have a soul or spirit?

  • Alteza Kxm
    Alteza Kxm 5 месяцев назад

    damn, does he work for apple?

  • ayush gaur
    ayush gaur 5 месяцев назад

    My mentor

  • Shockwave 31
    Shockwave 31 5 месяцев назад

    Who else here for mr. buist lol

  • e BlomGren
    e BlomGren 5 месяцев назад

    Ppl don’t buy what u do ... they buy why u do it !

  • saikumar r
    saikumar r 5 месяцев назад

    Good one

  • Marcelo RP
    Marcelo RP 5 месяцев назад +1

    Although I agree that Wright brothers had a porpouse ( "why" ) I would get a deeper look into history before assuming false realities about the first controlled (real) flight. Santos=Dumont.

  • victor leite
    victor leite 5 месяцев назад

    Amazing! Foda!

  • Kevin McManus
    Kevin McManus 5 месяцев назад

    TEDxPugetSound? This wasn't even near the Puget Sound. Mislabeled?

  • Aaron Green
    Aaron Green 5 месяцев назад

    Tried to watch this at work as part of a meeting but it froze up. I got home and tried to watch it. I'm bored to death. I do not find it inspirational at all. Nice try I guess.

  • Brandon Strunk
    Brandon Strunk 5 месяцев назад

    hey petre griffit goftnitght

    pete grift forget mikl store

  • Lindsey
    Lindsey 6 месяцев назад

    Samsung is more innovative than Apple. He should have stuck with Apple's marketing. Also, Dr. King did not organize the March on Washington, Baynard Rustin did. It's hard to be inspired by someone with so many inaacuaracies; one can only imagine what errors he presented with the Wright Brothers...

  • Sylvia Johnstone
    Sylvia Johnstone 6 месяцев назад

    You spoke life into me!

  • Nan Marshall
    Nan Marshall 6 месяцев назад

    Exactly what I needed and absolutely life changing!

  • Sandra Amadio
    Sandra Amadio 6 месяцев назад


  • Truther Bear
    Truther Bear 6 месяцев назад

    Yea hire someone because they believe what you believe👏🧐, you are so brilliant lol... you go do that and I’ll hire the best men/woman for the job.... 20 years later we can meet back up and compare each others businesses to each other 🤣
    Btw the way the reason why when they fail they will say “it’s because I hired the wrong people”, they are probably saying that because they talked to you before doing their hiring process 😂.... I wish I could have been there to put sense in their head lol

  • Dale Calvert
    Dale Calvert 6 месяцев назад

    "Until you know WHY the HOW doesn't matter"

  • ThriftyDadCreations
    ThriftyDadCreations 6 месяцев назад

    I think this was a very much needed talk for many people. The ideas laid out in this talk are something that you are starting to see take off particularly in MLM companies and entrepreneurial communities. You see all the time from "mentors" them telling their downline "remember your why" or "focus on why you got started" To quote on of my favorite movies, "It's the Question that drives us" Only in this case the question is "Why" not "what is the Matrix?" lol

  • Edward Myers, Hillthwaite
    Edward Myers, Hillthwaite 6 месяцев назад

    Worth watching. Very thought-provoking.

  • Vishwas Jadon
    Vishwas Jadon 7 месяцев назад

    Man, after listening to him , I am boosted up to make a political party of my own and then start the I believe , I believe, I believe...
    Magical this guy is!

  • Toyhome .in
    Toyhome .in 7 месяцев назад


  • EducaAcciónInteligente
    EducaAcciónInteligente 7 месяцев назад

    Excelente explicación, las personas no sólo compran el producto si no compran al dueño del producto y la historia que gira en torno a él

  • Nadja Felk
    Nadja Felk 7 месяцев назад

    Damn and this was 2009. Where have i been 🙈 best speach ever

  • Adam Mortimer
    Adam Mortimer 7 месяцев назад

    Great talk! This will go down as a classic!

  • youngsatchmo
    youngsatchmo 7 месяцев назад

    Apple is innovative because of Steve Jobs. After he died, Apple is just like everyone else. In fact, Apple is worse than most tech companies because their leader and source of innovation is gone.

  • tiago sclauzero
    tiago sclauzero 7 месяцев назад

    people dont buy why you do it, they buy what they think is why you do it (or what the seller shows them its his/her reason)

  • Ujjwal Anand
    Ujjwal Anand 7 месяцев назад

    Learnt the same in two classes in college

  • Lawrence Garner-Allen
    Lawrence Garner-Allen 7 месяцев назад

    I just wonder how this guys speaks to people in his everyday working life. He must be a great friend and a truly good person to be around.

  • Mark Hallisy
    Mark Hallisy 7 месяцев назад +1

    NO, I still don't want to buy an Apple product, Simon.

  • Zest Learning
    Zest Learning 8 месяцев назад

    Great concept, calmy and confidently presented without the painful hyperbole and needy 'drama' of many other TED speakers

  • ITE
    ITE 8 месяцев назад

    Is this talk sponsored by an iphone...
    Let me give you what should happen:
    Rule#1 people should buy what they need.
    Disappointment#1 I always admired apple, my phone and tab is from apple but when they started to discontinue their products to force you to buy the latest products; when they mess with the software so that you buy a new iphone eventually, that is very commercial. Steve Jobs would never do that.
    I would have become a big fan of yours if you gave an honest example about martin Luther King than Apple because you would be more credible and authentic.
    I wonder why this talk was considered the best in TED. I always thought that TED is overrated anyways.
    I still like Simon Sinek but my advice to you is to select the platforms you speak in and try to be independent and authentic without sponsors

  • artawesome30
    artawesome30 8 месяцев назад +1

    He has the most subtle British accent haha. You can hear it start to come through multiple times

  • worldwidehappiness
    worldwidehappiness 8 месяцев назад

    Great talk. But I didn't know Ted Mosby changed his name to Simon Sinek.

  • Fari Shah
    Fari Shah 8 месяцев назад

    Lots of love for you sir💗

  • James Wolpert
    James Wolpert 8 месяцев назад

    This guy talks like Schmidt from New Girl.

  • On The Run
    On The Run 8 месяцев назад

    Thank you for inspiring us.

  • Jason Tomlinson
    Jason Tomlinson 8 месяцев назад

    Love this so much. Needed it today.

  • jparrymoore
    jparrymoore 8 месяцев назад

    Compelling ideas. and. The Rev. Dr. King was part of a community organizing network built on relationships. And a great many women (notice, no stories of women in his talk) worked as part of that movement. and we still are!!

  • Brian Richards
    Brian Richards 8 месяцев назад

    This will be a life changing talk for many people. Already, I am thinking differently.

  • Happy Lady
    Happy Lady 8 месяцев назад

    This is one of the best talks I’ve ever watched on TED. Thanks for doing what you do Simon.

  • Achraf Sbaii
    Achraf Sbaii 9 месяцев назад

    This is the most eye opening speech I ever heard !! Thank you Simon

  • M S
    M S 9 месяцев назад +5

    Watching in iPhone 10 in 2018😁😁😁

  • Chema Martín
    Chema Martín 9 месяцев назад

    And yet Apple themselves are the best example that most of this is not true... What they believe, the quality of their products... All of that is long gone and only masterful marketing remains. The main reason they keep selling so good is the social element, the fact that Apple managed to position themselves as a luxury item, one that people feel they will be better considered by others if they own it. Oh, the hype.

  • yoojin -seong
    yoojin -seong 9 месяцев назад

    Golden circle
    Why how what 사람들은 why에 더 집중한다는 것 그것을 갖고