Data Plot: Finding the Story in the Numbers
- Published on Oct 18, 2018
- For show notes and resources mentioned in this video: 97thfloor.com/blog/mike
We live in the age of information. Every purchase. Every contact. Every customer interaction - it all creates information that businesses can use to better inform their decisions, and give them a clearer picture of their audience. But between the numbers and the conclusions, many organizations experience a disconnect. After all, data is only useful if those who depend on it know how to interpret it.
In this video, “Data Plot: Finding the Story in the Numbers” (part of the 97th Floor Mastermind Interview Series), 97th Floor’s own Shante Schroeder interviews Grow Chief Marketing Officer Mike Ward about how to turn data into a story - one that inspires action. Together they explore connections between data, customer centricity, and marketing, and delve into why data without accessibility is useless.
For more marketing, analytics, and storytelling insights, visit 97thfloor.com/ today.