Why the News Media is stealing from the Pro Wrestling playbook | Eric Bischoff | TEDxNaperville

  • Опубликовано: 30 ноя 2018
  • Professional Wrestling and Political News Media have become the ultimate tag team, both utilizing the exact same techniques and formula’s for a very specific outcome. And the outcome is not what you think it is… In 1991, Turner Broadcasting’s World Championship Wrestling (WCW) recruited Eric as an on-camera talent. His entrepreneurial instincts and interests quickly propelled him from talent through the corporate ranks to become WCW's President in 1998. Before leaving Turner Broadcasting in 1999, Eric had established WCW as the leader in the sports/entertainment category and is largely credited for re-inventing the professional wrestling genre. Eric also created the New World Order (nWo) brand for the TNT Network and was responsible for growing licensing, merchandising, pay-per-view, and live event business units by more than $325M. In 2002, he joined long time competitor Vince McMahon to be an on-air character on the highly successful USA Network Series “RAW”.
    Eric Bischoff can be heard on his weekly podcast 83 Weeks with Eric Bischoff exclusively on Westwood OnePodcast Network. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Комментарии • 1 915

  • Asif Equbal
    Asif Equbal 16 часов назад

    Bischoff is a genius. Gets his point out in such a great way. "The minute you get angry is the the minute you stop thinking."
    He gives examples of US media outlets but it is so damn true about Indian news channels too.
    Plus that "heel promo" in the beginning was an added bonus. 😋

  • shane hester
    shane hester День назад

    I realized this not long after what the news became.this was well done.

  • kiezer sosay
    kiezer sosay 2 дня назад

    Great now when Dwayne gets elected hel say. Can ya smeeeeeellll what the rock is cookn on the Whitehouse law. He can just rock bottom any1 who vetoes his bills. And. His cabinet will consist of stone cold and dx and the vice president would be mankind...rock n sock bitches

  • Green Mist
    Green Mist 8 дней назад

    5:20 What Eric's book is basically about

  • jody briggs
    jody briggs 10 дней назад

    Passionably isn't a word Eric.

  • Daniel Ram
    Daniel Ram 11 дней назад

    that was actually an amazing talk wow

  • Captain America Dies
    Captain America Dies 12 дней назад

    Wonder if Aew would hire him?

  • Captain America Dies
    Captain America Dies 12 дней назад

    Wonder if Aew would hire him?

  • Jacob Tapp
    Jacob Tapp 14 дней назад

    Wrestling is not the most watched content on cable. That would be real sports first, and then non reality shows and then wrestling and reality shows. If you look at purely the day wrestling airs it can be the highest scripted show. But, on the whole, the average viewership of shows even like South Park easily beat it and shows like Walking Dead and even Jersey Shore trounce it.
    I like wrestling. I sadly agree that greedy capitalist and news agencies have started to use the same emotional leveraging techniques of wrestling to maintain audiences, but I couldn’t make it past 8 minutes of this nonsense.
    Bischoff, I love ya, I think you should still be in wrestling, but TedX? Letting this guy spew his nonsense on your platform continues to discredit the X in TedX as nothing more than a sleazy way for the main Ted foundation to continue being around.

  • sagbag
    sagbag 15 дней назад

    one of the best ted talks right now

  • The Goddamn Batman
    The Goddamn Batman 15 дней назад

    I wanna hold up a 'Fox Fears Ratings' sign.... while wearing a CNN shirt, in an NWO style tee. (Yes this is a joke)
    BTW, the former governor of Minnesota, the state where Eric Bischoff sold meat out of a meat truck, Jesse Ventura was a pro wrestler. Let that sink in, people, before you think that people wouldn't vote for a pro wrestler in the current day. Anybody know who the current mayor of Knox County TN is? Why don't you look him up if you don't know him? See who Glenn Jacobs is?

  • leoBCM
    leoBCM 16 дней назад

    he's baack, and he's better than ever

  • Ozone The Great
    Ozone The Great 17 дней назад

    Man I bet this dude has seen it all in the business.

    SUPERMAN RULES BATMAN SUCKS 17 дней назад +1

    Professional wrestling is the most underrated form of entertainment to have ever exist

  • SS
    SS 18 дней назад

    Lincoln was an actual wrestler.... Not a "professional" as in faking it on a big screen... Great talk, but here's an L for totally getting that wrong...

  • Emg Emg
    Emg Emg 19 дней назад

    I hate I hate wrestling I hate wrestling and all kinda fans out there that like it

  • wkmac2
    wkmac2 22 дня назад

    Great Talk. Cap tip to Eric.

  • ducebigalow
    ducebigalow 23 дня назад

    The rock for president would win in a landslide.

  • Rahul Ps
    Rahul Ps 23 дня назад

    In this speech Eric Bisoff sometimes sound like Vince mcmahon

  • mark d
    mark d 24 дня назад

    Meltzer will be giving a TED Talk next!

  • Noble&Savage
    Noble&Savage 25 дней назад

    Why politics is stealing from the Pro Wrestling playbook

  • pauliesaf
    pauliesaf 25 дней назад

    Hopefully Linda McMahon gets a big spot for treason

  • Philo Beddoe
    Philo Beddoe 26 дней назад

    Media is man made weather.

  • CLuv
    CLuv 26 дней назад +1

    Naperville has 24 hours from now to sign over everything they have to the NWO, and after that......If your not with us......your agaisnt us

  • Lj Ellsworth
    Lj Ellsworth 27 дней назад

    I keep trying to tell people, pro wrestling is the most influential entity in society.

  • ban_it
    ban_it 27 дней назад

    As soon as I saw Eric Bischoff on the thumbnail I immediately clicked the video. I generally don't watch a lot of TED talks but I just watched this because of him. I've heard him talk on podcasts and he's a very street smart man, I dare say much smarter than many of the scientists/entrepreneurs who appear on TED talks and give very articulate presentations and talks.

  • Patrick Daly
    Patrick Daly 29 дней назад

    Somehow I think Trump saw this in 2015.

  • Michael Wangler
    Michael Wangler 29 дней назад

    WWE needs to launch a News network to compete with the fake news LOL

  • Prince Akkanatan
    Prince Akkanatan 29 дней назад

    Idk I found the heel promo more cringey than great. I guess Eric made the TEDx Talk audience feel, not think, but does "confusion" equal dollars? I love Bischoff, but as he says "Context is king."

  • ReMeDy
    ReMeDy Месяц назад

    This all explains then why the WWE kept using Roman Reigns. The fans hated him, but hey, at least they felt passionate about him!

  • Mark Menning
    Mark Menning Месяц назад

    You won't get Vince McMahon to do this so he would be the 2nd best person to do this.

  • Dick Fantastic
    Dick Fantastic Месяц назад

    Trump VS The Rock in 2020, the promos will be amazing.

  • The Mad Librarian
    The Mad Librarian Месяц назад

    This is a Ted Talk that would be better read as a transcript.

    LEGENDARY & EPIC Месяц назад

    I heard his story and journey and a little video of his it touched me He had a great run and is a good person in his core I would defend Eric if I were there.

  • Danny Meeker
    Danny Meeker Месяц назад

    "Nothing elicits a response quicker than anger." This was covered 10 years ago in a book called, "Trust Me, I'm Lying: Confessions of Internet Media Manipulator." News media has to compete with an internet audience, and the only way they can do that is through emotions.

  • Default Generico
    Default Generico Месяц назад

    I read the title... I just had to see this.

  • Angelina Reyes
    Angelina Reyes Месяц назад

    Surprisingly spot on. Thank you Mr. Bischoff.

  • Daniel Meeker
    Daniel Meeker Месяц назад

    Don't forget that Ted Turner was -- once upon a time -- involved in the "Rasslin' Business."

  • userman44
    userman44 Месяц назад

    "Yo yo, let me speak on this.
    Odelay! Arriba la raza!
    Yo, you know the Democrats be talkin' about they're For Life, but Republicans somos unos vatos locos FOREVER!
    But more importantly than all that, the Wolfpac and Naperville is bout it bout it and rowdy rowdy!"

  • Claude S. Whitacre
    Claude S. Whitacre Месяц назад +1

    wow. The audience really bought into it at first.

  • Daniel Quinn
    Daniel Quinn Месяц назад

    I think the news is mostly planned in advance like pro wrestling.

  • Donarudo Torunpu
    Donarudo Torunpu Месяц назад

    CNNPc hate this

    OCNY METAL Месяц назад

    He was great! Wish it were longer!!

  • Vacuum Boots
    Vacuum Boots Месяц назад

    Great speaker

  • Fire&Ice909
    Fire&Ice909 Месяц назад

    He's absolutely right. The media manipulates its audiences because its audiences allow themselves to be manipulated. But the media also reduces context in order to convince its audiences about certain stories. CNN has lower ratings than TV Land. Apparently a lot of people decided that they didn't want to be manipulated anymore.

  • Hooty Poot
    Hooty Poot Месяц назад

    And fools

  • Hooty Poot
    Hooty Poot Месяц назад

    Hi Ted! I'm Eric!

  • Arathor82
    Arathor82 Месяц назад

    Bischoff sticking to kayfaybe.

  • Brian Gabriel
    Brian Gabriel Месяц назад

    I want to see some H.L.A if you know what I mean eric...

  • Shashank Naidu
    Shashank Naidu Месяц назад

    Most boring tedx talk ever.. Eric sucks in real life too

  • ekujj13
    ekujj13 Месяц назад

    I’d vote for Ric Flair in 2 seconds if he was in better health.

  • Syn_HyperSonic 54
    Syn_HyperSonic 54 Месяц назад


  • Elreypachuco
    Elreypachuco Месяц назад +1

    This was damned good. I wish he could get with the TED Talk organizers and polish this up to make it a full-fledged TED Talk for the masses to hear. Good stuff Mr. Bischoff.

  • Chris Rodman
    Chris Rodman Месяц назад

    great speech

  • Ghost3789
    Ghost3789 Месяц назад

    Because everything is a work. EVERYTHING!

  • Tim Carr
    Tim Carr Месяц назад

    Vince Russo for president BRO. And I’m NOT joking.

  • Last Drop Falls
    Last Drop Falls Месяц назад

    I need someone to answer the following questions. What exactly are these TED Talks? What are they all about?

  • Dean Eireann
    Dean Eireann Месяц назад

    I miss WCW so much I have started watching recordings of the pre nitro streams, it's a real thing RU-clip it, it's basically an hour of the bare ring and guys testing mics!!

  • Bruce IDW
    Bruce IDW Месяц назад

    Next presidency, 2020 election, Oprah Winfrey as president, The Rock her VP. Then Dwayne becomes president after Oprah. Guaranteed. No kidding.

  • B.A. Broracus
    B.A. Broracus Месяц назад +1

    damn. haven't heard the name eric bischoff in a long time and he came back dropping facts. i noticed news media appealing to emotion more and more since the 2000s. It's a good way to keep people engaged without actually informing them of anything. the downside is you end up with a public who's blinded by rage and void of any fact or information. Politicians love it though. You couldn't produce an easier to manipulate crowd in a laboratory if you tried.

  • Christopher Beebe
    Christopher Beebe Месяц назад

    This was great! On point easyE

  • Jason Trilla Dilla Wilson
    Jason Trilla Dilla Wilson Месяц назад

    Makes plenty sense, Ted Turner owned WCW, CNN, obviously employed Eric.

  • Forexcobar
    Forexcobar Месяц назад +1

    The American political script is being written by WWE writers if you've ever watched wrestling you would know that and if you are political fan you would know who is the Secretary of small business near put one and two together and get three

  • shoelesblondlady
    shoelesblondlady Месяц назад

    I hope bischoff has a part in aew. A small part but I miss his character on tv

  • lolhahah21
    lolhahah21 Месяц назад

    Damn that intro was messed up. Not because he was "mean" but because he didn't get enough of a reaction from the audience lolll Even when he stopped, the audience still didn't react. lol It was very hard to watch.

  • MrYr2011
    MrYr2011 Месяц назад

    Bischoff is speaking about similarities between wrestling and the news media -- how both know how to use gaslighting of their respective audiences to achieve their respective agendas.

  • John Hawkes
    John Hawkes Месяц назад

    Eric knows how to work a crowd..hes really good at it. Vince knows it too.

  • GeoNeilUK
    GeoNeilUK Месяц назад

    I wonder what Eric Bischoff would have said if someone started chanting "FIRE RUSSO!" during that heel promo at the beginning?
    Would he have got legit upset or would he have cut back "You're damn right Vince Russo wrote this speech, he writes all my speeches!"
    Also, I have often mused about what would happen if Jim Cornette ran for the Democrat nomination...

  • Ong Kouk Yong
    Ong Kouk Yong Месяц назад

    Eric Bischoff should go for president election

  • Jessie Palermo
    Jessie Palermo Месяц назад +1

    Bischoff with the cheap heat.

  • caseysull
    caseysull Месяц назад

    I love this.

  • NostalgiaMan
    NostalgiaMan Месяц назад +1

    Eric is also explaining the divide and conquer strategy. Just RU-clip: "George Carlin Divide and Conquer." That's why everyday, on Twitter, you'll see nothing but what separates us.

  • NostalgiaMan
    NostalgiaMan Месяц назад +1

    "Politicians are like Pro Wrestlers.. enemies in front of the people, but friends behind close doors."
    - Jesse Ventura

  • James Pelletier
    James Pelletier Месяц назад

    If you think getting a Face or Heel reaction doesn't matter know matter who you are, might as well believe wins and losses don't matter. Eric got something wrong. Trump is in the Hall of Fame yes but he's not a wrestler, he's never been a wrestler

  • idz135
    idz135 Месяц назад +1

    having no scruples is hardly a pro wrestling invention

  • Hello!!Goodbye!!!
    Hello!!Goodbye!!! Месяц назад

    Trump is a face
    CNN is a Heel

  • D Jones
    D Jones Месяц назад

    Can we have him back in the WWE??

  • Omni Bedlam
    Omni Bedlam Месяц назад

    N-N-N-New World Order

  • ShadowOfCicero
    ShadowOfCicero Месяц назад

    16:38 "Do the good people want a reply?!?"

  • Bret Linden
    Bret Linden Месяц назад

    This is so important. Every American needs to watch this. But, they won't. Most will ignore this. The ones who do watch will probably say "Well, the talking heads of the other party are wrong, and my talking heads are right".

  • Ray Stein
    Ray Stein Месяц назад +1

    Most of the comments here prove his point.

  • crackercookies
    crackercookies Месяц назад

    N.W.O. !

  • Beard of Bees Pool
    Beard of Bees Pool Месяц назад +1

    I agree..I hate Naperville too.. There's really nothing to do outside of Chicago.

  • Erik Fisher
    Erik Fisher Месяц назад

    I bet he’s found dead after a “drug overdose” now too.

    SUBJECT TO CHANGE Месяц назад

    How did Eric Bischoff do a talk in my own backyard and I didn’t know about it? And how is he pointing out the problem with news media better than most political commentators?

  • The Rageaholic
    The Rageaholic Месяц назад

    Paying to give a TEX Talks... JUST in time for Pro Wrestling to be drawing record low ratings and houses.
    Great timing, E-Money.

  • ginn Dro
    ginn Dro 2 месяца назад +1


  • Scott Heaton
    Scott Heaton 2 месяца назад

    A bipartisan issue, lol. There's only one 1/2 conservative network left.

  • Chris Amador
    Chris Amador 2 месяца назад

    His heel promo had me dying! Proud of my dad!

  • Wilfred "I Tapped Dat Ass" Kensington
    Wilfred "I Tapped Dat Ass" Kensington 2 месяца назад

    "you can wipe that look off your face lady, I'm busy tonight.... forget about it!"

  • esteani316
    esteani316 2 месяца назад

    I've always said it, this guy is a genius.

  • Joe Sullivan
    Joe Sullivan 2 месяца назад

    Thank you, Eric. Good insight on watching the media.

  • ‡ G҉A҉S҉H҉ ‡
    ‡ G҉A҉S҉H҉ ‡ 2 месяца назад

    What happened to his voice? Back in the day he sounded like Sting, now he sounds like Jake the Snake.

  • The Phenomenal One
    The Phenomenal One 2 месяца назад


  • Kyle K
    Kyle K 2 месяца назад

    Great talk! Bischoff is a wise man... and I predict that ex wrestler and future president will be Jesse Ventura.

  • Fingaz Mc
    Fingaz Mc 2 месяца назад +1

    Is that actually true about Lincoln?

    • The Rayvolution
      The Rayvolution Месяц назад

      Fingaz Mc He wasn’t a “pro wrestler” so much as a wrestling enthusiast.

  • Fingaz Mc
    Fingaz Mc 2 месяца назад +1

    Now that's a heel promo!

  • SelfMadeMil
    SelfMadeMil 2 месяца назад

    I was waiting for a "bite me" during that promo.

  • snafu killjoy
    snafu killjoy 2 месяца назад

    Is he talking about David Arquette running for president?

  • Dennis Leavitt
    Dennis Leavitt 2 месяца назад

    I think he’s referring to Jesse Ventura running, there’s a strong possibility!