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Harley Davidson new Commercial - NC Video Production
- Published on Nov 15, 2011
Harley-Davidson established the Harley Owners Group (HOG) in 1983 to build on the strong loyalty and fraternity of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong. Other motorcycle brands, and other and consumer brands outside motorcycling, have tried to imitate the Harley-Davidson's success in this endeavor by creating factory-sponsored community marketing clubs of their own. HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.
In 1991, HOG went international, with the first official European HOG Rally in Cheltenham, England. Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world.
HOG benefits include organized group rides, exclusive products and product discounts, insurance premium discounts, and the Hog Tales newsletter. A one year full membership is included with the purchase of a new, unregistered Harley-Davidson.
In 2008, HOG celebrated its 25th anniversary in conjunction with the Harley 105th in Milwaukee Wisconsin.
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