• Published on May 23, 2019
    ON 9AM PST & 12PM EST
  • Howto & StyleHowto & Style

Comments • 17 992

  • Derrick Williams
    Derrick Williams 18 hours ago

    I have been following Jaclyn on her entire journey & I fully support this potentially successful cosmetics brand but I have so many questions & concerns. Why are sitting on the floor, arm swatching nude lipsticks, light years away from the camera? The “formula” & it’s application clearly aren’t the priority for this launch video. I love positivity & story time alike but sis, 4+ years of development & anticipation led to you sitting on the floor arm swatching lipsticks from afar? 😂 we can’t see buttery, rich or luxury from the hallway sis. Can we get a close up of the sticks & the formula being applied to a lip instead of your inner elbow? Lol I’m betting on this brand but I’m confused why this super important video was so half assed compared to literally every other review.

  • aime perez
    aime perez 18 hours ago

    I’ve been here since the early dark room videos and I’m crying jackkk😭😭😭😭

  • Shelby Blackburn
    Shelby Blackburn 18 hours ago

    I have NEVER NOT ONCE bought a product from a RU-cliprs brand but HUNTY I am so on board for these nudes! CAN'T WAIT!

  • Rebecca Sadowski
    Rebecca Sadowski 18 hours ago

    Congratulations Jaclyn!! Can’t wait to get my hands on these. I’m in love with the packaging. Love that you included avocado oil in the formula!!!! YOU GO GIRL!!

  • ForeverLuxury
    ForeverLuxury 18 hours ago

    Congratulations Jaclyn!!! Your story is sooo inspiring!! Sometimes we feel like dreams have to come true in an instant...but listening to you...I can tell that it's simply a matter of being persistent, staying focused on a goal...and paying attention to detail! And yes...that PR box is extra times ten honey!! Wish I was on that list of recipients!!! Enjoy your glory!!!

  • Laiba Jafri
    Laiba Jafri 18 hours ago

    I want a PR 😍😍😍😍😍😭😭😭😭😭😭😭❤️😭❤️❤️❤️❤️❤️💕😭💕💕😍💕😍😍💕😍💕💕😍💯💯💯💯💕💕💕💕🤩🤩🤩💖💖💖💖💖

  • Jacinth Sabado
    Jacinth Sabado 18 hours ago

    OMG YAAAASSS!!! Only NUDES we need. xD

  • Violeta Araujo
    Violeta Araujo 18 hours ago

    Omg I would die if I got a giveaway! I’ve been watching you since forever and I’m so happy to see what your hard work has earned you 🥰

  • Toni Broussard
    Toni Broussard 18 hours ago

    This is awesome. What a great idea!!! So happy for you!!!

  • Amanda Lor
    Amanda Lor 18 hours ago


  • CoffeeInHerHand
    CoffeeInHerHand 18 hours ago

    I could cry I am so excited!!!! I would love these!!!

  • Inez Montemayor
    Inez Montemayor 18 hours ago

    Congratulations! Love a good nude lipstick and yours look beautiful! Can't wait for the launch! 💄💋😍

  • Maze Lacbain
    Maze Lacbain 18 hours ago

    I love you Jaclyn!!! 💛💛💛

  • Lauren Rothman
    Lauren Rothman 18 hours ago

    Can’t wait!!! So happy for u! Been with u for years.. couldn’t be happier for u and been waiting for this moment😊😊😊💗💗💗

  • Madison Olivia
    Madison Olivia 18 hours ago

    Congrats on your new brand, Jaclyn! I’m so happy for you and I’m really proud of you!!! 💕

  • Alicia Gray
    Alicia Gray 18 hours ago


  • Ava Hagedorn
    Ava Hagedorn 18 hours ago

    This is so so amazing. Congratulations beautiful girl. ❤️❤️❤️

  • April Garcia
    April Garcia 18 hours ago

    TBH I wasn’t all too excited when I first heard the launch was coming. I love you Jaclyn and everything you put out but I was like meh🤷‍♀️. After watching this video I CANNOT WAIT, I’m gonna get my alarm set for the 30th!!! 🤩🤩🤩

  • Danyale Hager
    Danyale Hager 18 hours ago

    So excited for you ❤️ all your hard work paying off

  • Alyssa Mobley
    Alyssa Mobley 18 hours ago

    I’ve been waiting for this for YEARS from you, Jaclyn. THANK YOU 😍 As a working mom, nude lipsticks are exactly what I need. So proud of you, and so happy for you!

  • Sara Mattice
    Sara Mattice 18 hours ago

    Omg yes I'm so excited I have been using your palletes since they came out. You so deserve this opportunity. Can't wait to try your products out!

  • Reva Shane Francisco
    Reva Shane Francisco 18 hours ago

    I love you Jachlyn!! Waiting for your PR boc to release!!!! I can't wait!!! 🤗🤗

  • complicated brat
    complicated brat 18 hours ago

    Can I please be considered to review them? I'm @complicatedbrat on Instagram and am a microinfluencer

  • jhlen26
    jhlen26 18 hours ago

    Congrats Jaclyn! Finally, some positivity radiating out of a beauty guru i love! Can’t wait to buy some! 😍

  • Susan Semmens
    Susan Semmens 18 hours ago

    Congrats. Get it girl!!! Proud of you, live your best life for you!

  • Beatriz Mercado
    Beatriz Mercado 18 hours ago

    Congratulations jacklyn! !!!!

  • _Charmz Love
    _Charmz Love 18 hours ago

    Hell yes bitch you’re one of the reasons i fell in love with lipstick 💄 can’t wait for this launch!

  • Sadie Plans
    Sadie Plans 18 hours ago

    I'm so so excited!!! I hope you open up the website early(just for browsing) or post pics on your insta, so we can stare and decide which color we want before the launch date!! ps I would buy all if I could xoxo

  • Mary Ann
    Mary Ann 18 hours ago


  • Devian Rogers
    Devian Rogers 18 hours ago

    I’m so happy for you. I sadly don’t wear lipstick so therefore won’t be purchasing ): might buy one for my mom, the MOM shade looks PERFECT for her. 💗💗💗💗💗

  • ginettem8
    ginettem8 18 hours ago

    Congrats girl!!! Can’t wait to buy !!

  • gracei moffett
    gracei moffett 18 hours ago

    295$ for 20 lipsticks... girl noooo

  • Dalva O'Connell
    Dalva O'Connell 18 hours ago

    Congratulations!!!! I can’t wait to try them !!!💋💋

  • Emerald Lynch
    Emerald Lynch 18 hours ago


  • Alejandra Torres
    Alejandra Torres 18 hours ago

    Definitely buying a bundle

  • Aimee Jackson
    Aimee Jackson 18 hours ago

    I can’t believe this is finally happening!!! I’m so excited for you!! 🥰

  • emilyapril5097
    emilyapril5097 18 hours ago

    I'm so fair skinned and I've never found a nude that I liked. I honestly gave up! I can't wait to try As If and Nude AF. I'm hoping I can finally love nudes 😭I've literally never heard of anyone saying they can't find nudes because they're so light so thank you!!! Also, Congrats Jaclyn!!!!!

  • Jamie Fair
    Jamie Fair 18 hours ago

    As soon as I open RU-clip, this is the first video I see. Reaction? WHAT THE FUCK?!

  • Emerald Lynch
    Emerald Lynch 18 hours ago


  • Emerald Lynch
    Emerald Lynch 18 hours ago


  • Jennifer McMullian
    Jennifer McMullian 18 hours ago

    I love the part about your mom. When you said, I know I’m going on and on, I think I could have listened to another 1/2 hour of it. My mother is everything to me and she literally saved me, too. I don’t have a father so she has been for me through everything. ❤️❤️

  • Jessica Maciel
    Jessica Maciel 18 hours ago


  • Shamsa Al Maktoum
    Shamsa Al Maktoum 18 hours ago +1

    Who skipped through the first 7x mins just to get to see what the reveal is??? 😂☝️

  • Alyssa Arana
    Alyssa Arana 18 hours ago

    Ugh so happy for you!! But wish your brand was also vegan :(

  • MakeupByChris
    MakeupByChris 18 hours ago

    I'm honestly so proud of you Jaclyn💞💞❤❤I can't wait until you launch this collection, I was seriously brought to tears when you were talking about your MOM and that lipstick shade is so beautiful I'm in love with this whole collection it's amazing❤❤💞💞

  • Emerald Lynch
    Emerald Lynch 18 hours ago


  • krystal_ amescua
    krystal_ amescua 18 hours ago

    😍😍😍 omg I wish I had the PR box!!! Congratulations Jaclyn!!!

  • Emily Lennon
    Emily Lennon 18 hours ago

    Biiiiiiitch I’m ready

  • Emily -
    Emily - 18 hours ago

    This made me cry!!! I'm so happy for you

  • mbiskfbnkzvjn
    mbiskfbnkzvjn 18 hours ago

    Congratulations Jaclyn!! 🎉 I love nude mood 😍 I will definitely be purchasing that trio!

  • Alma Luna
    Alma Luna 18 hours ago

    Omg I am buuung all of them !!! I didnt even spell buying right lol !!

  • Haille Edwards
    Haille Edwards 18 hours ago

    I hope you choose to send PR to hard-working, dedicated and talented artists rather than the dedicated few we always see getting PR.

  • Melanie's Nail Creations

    I absolutely love how close you are with your mom and your whole family. I'm the same way with my family. So sweet how they're there for every step of the way and include them on the process of developing your makeup line. I can't wait for this makeup!! 🤗

  • Michelle Bernabe
    Michelle Bernabe 18 hours ago

    😍😍 Can't Wait Yeesssss!!!! 😍😍

  • Courtney Doughman
    Courtney Doughman 18 hours ago

    I wish there was a love button!!!

  • Pinki Steelerson
    Pinki Steelerson 18 hours ago

    BITCH!!!!! Congratulations!!!! I have watched you grow so much over the years and I could not be more proud of you!!!! For what it’s worth coming from a RU-clip Subscriber.... Hahahaha. I cannot wait to buy the whole collection! Hopefully you’ll have AfterPay? Like you did for your brushes on morphe? Please? Pretty please?
    Jaclyn, seriously... I’m a huge fan. I’ve got your OG pallet. I’ve got your entire vault collection, I’ve got your entire brush collection... I cannot WAIT to add your entire nude collection to my collection! Can I say collection a few more times? Collection collection...
    Slay girl!!! Proud of you!!! I love you to pieces!!! ❤️ BIIIIIIITCH!!!!

  • Alyssa DiDonato
    Alyssa DiDonato 18 hours ago

    I love how selfless Jaclyn is. Although she created her own makeup brand she dedicates four shades for the ones who supported her. It's not all about Jaclyn Jaclyn (which it should be) she talks about her family and friends who helped her along the way. This is exactly the type of woman and brand to buy quality amazing makeup from.
    I love you Jaclyn

  • Sheenal Deo
    Sheenal Deo 18 hours ago

    I definitely see like 4 I want lol

  • Violet
    Violet 18 hours ago

    I NEED these! 😍

  • Katie Maki
    Katie Maki 18 hours ago

    T god we have a positive and drama free beauty guru on RU-clip. You’re amazing, congrats 💖

  • Mysterious Asmr
    Mysterious Asmr 18 hours ago

    Omggggg I’m so excited for the future maybe some eye shadow palletes omg I’m so excited queeen

  • Platinum Pug
    Platinum Pug 18 hours ago

    Yay!! 🤗🤗 Congratulations!!! So great to see this happen. My mom heard me geeking over this video.. she asked, well do you need it or do you greed it.... I said BOTH!! 😍😍

  • Jordon Abney
    Jordon Abney 18 hours ago

    OMG!!!! Congratulations Jaclyn! This is amazing!!! I’m so excited for you!!!! And to get the products!!!! I want everything you create!!! You put your heart and soul in everything you make and it shows!!! This is an amazing collection!!! Everything looks so gorgeous!!! I wish I could afford every shade! But a few will do to start out! I can’t wait for the 30th!!!! And to see what else you have up your sleeves!!! 💗💗💗 love you Jaclyn!! Long time supporter!!! 💗💗💗💗😍😍😍😍😍

  • hayden peebles
    hayden peebles 18 hours ago

    omg huge congrats! so so proud of u 💗

  • complicated brat
    complicated brat 18 hours ago +1

    Jaclyn these products are so beautiful! I love a good nude lipstick! You really put every culture and thought into this. Thank you!!!

  • Lauren Olmos
    Lauren Olmos 18 hours ago

    These are beautiful!!! I’m so excited and proud 😭💖 please consider giving GinsMakeup (Gina Shkeda) a PR package!

  • alyssa dedlow
    alyssa dedlow 18 hours ago

    you better send PR to Nyma

  • Amber Flick
    Amber Flick 18 hours ago

    I’m excited for that highlight to come out!😏 you look like a god damn glazed donut!😍

  • Slay With JessicaLove
    Slay With JessicaLove 18 hours ago

    I’d love this! Soooooooo much... I hope some day I’m as good as you in the makeup world.. I’ve watched every single video you have uploaded.. I look up to you.. your amazing I don’t care what everybody else say! I have all your morphe collaborations! I’d love to be on the morphe or some day.. I dream of it! Congratulations on everything you achieve in life!! Love you so much! 😘

  • Laura M.
    Laura M. 18 hours ago

    Congrats Jaclyn! Can't wait to try these lipsticks! =)

  • Samantha R
    Samantha R 18 hours ago

    So proud of you!

  • Marcella Emanuelson
    Marcella Emanuelson 18 hours ago

    So HAPPY for you!!! Congratulations can’t wait to buy some xoxox 😘

  • Jillian Shaffer
    Jillian Shaffer 18 hours ago

    I. AM. SO. EXCITED!!!! So proud of you Jaclyn!!! ❤❤❤

  • Stephanie Castro
    Stephanie Castro 18 hours ago

    OMG. SO SO SO EXCITED FOR YOU!!! My sisters and I have been WAITING for this FOR.SO.LONG!! We about to start SAVING UP!!!! We want it ALL!! SO HAPPY FOR YOU & your dreams and goals coming through! 🖤🖤🖤

  • Amanda Donohue
    Amanda Donohue 18 hours ago

    Omg! These are absolutely gorgeous! I have only recently hopped onto the cream lipstick train and I can not wait to purchase a bunch of these. Congratulations you deserve this!

  • Abigail Pederson
    Abigail Pederson 18 hours ago

    I’ve been following you since your videos had your refrigerator in the background 😂 this is SO amazing to see your dreams come true! I remember you commented back to me when I said I loved champagne pop and I still have that screenshot on my phone ❤️ can’t wait to see you take over the world!!!!!!!

  • TifaLockhart5
    TifaLockhart5 18 hours ago

    Congrats!! And finally girl!! 🤩

  • Bradley Kowe
    Bradley Kowe 18 hours ago

    Congratulations 💜

  • Ashley Lidstone
    Ashley Lidstone 18 hours ago

    I started watching your videos is 2012 and YOU taught me everything about makeup. You DESERVE this x 26364748829 ! CONGRATULATIONS 🎉🎊🎈🍾

  • Laura Pemble
    Laura Pemble 18 hours ago

    SO proud of you!! Love how much you put into this for us and love your energy and joy in this video! Lovee you!!

  • Teresa Quinteros
    Teresa Quinteros 18 hours ago

    So happy for you🤗 congratulations

  • maha hellal
    maha hellal 18 hours ago


  • A M
    A M 18 hours ago

    CHILLS!!!!! I’ve been watching you since the grainy camera days, sitting at a table playing friends in the background!!! So proud of you (even though you don’t even know me HA!) HUGE supporter! Would love to just get a HEY GIRL from you! Can’t wait to buy and I can’t wait for you to launch foundations.... and highlighters, and eye shadows 😂😂😂 ok I’m just a little to excited girrlllllll k, bye bitch!!!! @jaclynhill 😘😘😘😘 LOVE YOU

  • Karrie Tavano
    Karrie Tavano 18 hours ago

    Bitch? Bitch?! Bitch! I'm so excited and proud of you for making your dreaming come true! I cant wait to try these gorgeous lipsticks and look forward to more liners, shadows and highlighters! Please keep it coming. Love you girl XX 💕💕

  • Maryrose Leivas
    Maryrose Leivas 18 hours ago

    Congrats babe! You are the OG of RU-clip and it’s about time you got your own collection! I’ll be giving you all my money.

  • Zuleika Negron
    Zuleika Negron 18 hours ago


  • Emma Nicole
    Emma Nicole 18 hours ago

    Ah I’m so happy for u!!!! U deserve it ❤️

  • Boy Mom
    Boy Mom 18 hours ago

    So excited!!!!! So excited for you! 😘

  • Nikki k
    Nikki k 18 hours ago

    YAY!!! Congratulations!! 🎉🎉🎉🎉

  • Dayra Madrigal
    Dayra Madrigal 18 hours ago

    I am so proud of you i feel like i dont say it enough, been here since day 1, and to see you grow like this makes me so happy.....❤️❤️ love you jaclyn

  • Teresa Brito
    Teresa Brito 18 hours ago

    Congrats to you girl! So sweet that you named the lipsticks after special people in your life, love that!!👍👍👍❤❤❤❤❤

  • Desiree Garcia
    Desiree Garcia 18 hours ago +1

    Made in America, and Cruelty Free? Heck yes!! The packaging is stunning and surprisingly affordable :o I got soooo excited @ around 15:00 when you were talking about never being able to find YOUR PERFECT NUDE, and this is why you created this collection keeping that in mind. I’m very fair and I’ve never found my perfect nude shade :(( I cannot wait for the release and hope I find my perfect shade :’) Congratulations Jaclyn ! Worth the wait ❤️

  • Rebecca King
    Rebecca King 18 hours ago

    I love hearing you talk about your mom. I get so happy when people have good relationships with their moms. I used to be jealous since I never had that but it’s so beautiful now that I’m a mom myself. Congrats on the new line!

  • Marissa Turner
    Marissa Turner 18 hours ago

    And also $295 isn’t bad for ALL 20 I mean full price for that is $360 so it’s still a helluva deal! You go girl! I LIVEEEEE for nudes. It’s the ONLY lip color I wear...PERIOD! I can’t wait!!!!

  • Wan
    Wan 18 hours ago

    i need every one of these... it's for an essay for uni (?

  • Ruth Beltran
    Ruth Beltran 18 hours ago

    I’m soo excited! 😍

  • Ali Lopez
    Ali Lopez 18 hours ago

    Yummy yummy yummy lol girl your awesome congrats i cant waittt

  • Gernita Brutus
    Gernita Brutus 18 hours ago

    I am not working due to a car accident and I wish I can at least buy one.

  • stephanie rohe
    stephanie rohe 18 hours ago

    Congratulations !!! I'm so excited !!

  • Shelby Henke Fit Beauty

    Omg!!!!!! I’ve been waiting forever I’ve warned my hubby I will be spending money!!! I want at least 9 shades lol love you Jaclyn your so smart and so good and you know what the heck your talking about I trust ya completely so beyond happy for you!!!! I’ve bought all your collections your gonna kill my bank acct lol 😘❤️