The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU

  • Published on Apr 3, 2017
  • Communication is a seemingly magical process that affords us the ability to understand one another through the use of our voice and body. However, the magic of communication can be used either benevolently or maliciously. This TEDx talk delves into the magic of communication and highlights how communication is used strategically to influence people to make decisions that they would not have otherwise.
    Serving as Assistant Professor at NTU’s Wee Kim Wee School of Communication & Information, Dr. Cummings’s teaches Strategic Communications, while carrying out research into the critical role that communication plays in decision-making processes in the medical industry. Through his talk, he unravels the magic behind communications, revealing to the audience the coercive trick of communication.

    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments • 45

  • sarito xm
    sarito xm 23 hours ago

    Summary : Using fear factor to get attention

  • jonathan taylor
    jonathan taylor 5 days ago

    I gave the shapes personaluty and got the names opposite of what he thought.

  • strangetranceoffaith
    strangetranceoffaith 18 days ago

    My god this is long winded

  • Nomadic Since
    Nomadic Since Month ago +1

    Can't watch this guy he never gets to the point here.... Yawning

    DISCIPLE Month ago +3

    Ok when he screamed he got me. Headphones 💀

  • 1 Free Star 1
    1 Free Star 1 Month ago

    where is the manipulation in all that-nowhere. he is talking about bunch of stuff to tell nothing. and he mentioned risk ,as well.

  • Hahaha Hdbdhds
    Hahaha Hdbdhds Month ago

    I listen to this and took nothing away

  • Anita B.
    Anita B. 2 months ago

    magnitude and probability...affects generally are primal emotions ...fear, happy, sad, mad, glad spectrum

  • Yeriel Santos
    Yeriel Santos 2 months ago +2

    He looks excited; I can see it. 🤨

  • Yeriel Santos
    Yeriel Santos 2 months ago

    This is priceless.

  • Yeriel Santos
    Yeriel Santos 2 months ago +4

    This is a serious topic.
    People utilize this dark magic or sociology to obtain control over people brain ( emotions, health and more)
    I believe that the communication is a beautiful tool to develop more knowledge.
    But people are using it to destroy.
    It's a Art; When we use it; Right.

  • Coacher Eros
    Coacher Eros 2 months ago +1


  • Nancy Schaffer
    Nancy Schaffer 2 months ago +3

    I thought the talk was very well presented and interesting.

  • Fuckya Lookin at
    Fuckya Lookin at 4 months ago

    Why are these TedTalks so annoying and empty-headed? Awful.

  • Cüneyt Bozok
    Cüneyt Bozok 5 months ago

    "Silivri" ile korkutulan biz, tanıdık geldi.

    • WitcH HunT
      WitcH HunT Month ago

      Kalabalık akvaryumlardan çıkarsan, silivriyi unutucak hale gelebilirsin.

  • J. Brown
    J. Brown 6 months ago +1

    I named the shapes opposite

  • Rebel Eno
    Rebel Eno 6 months ago

    reggie watts said it better

  • Ace Dragon
    Ace Dragon 6 months ago +4


  • Evie X
    Evie X 7 months ago +4

    It is not a good idea to watch this and jogging on the treadmill lol

  • D'Anna C
    D'Anna C 8 months ago +6

    Great jellyfish imitation... 😉

  • Jackal Tun
    Jackal Tun 8 months ago +2

    It wont let me go.
    Heywire ,pliers.

  • Reality Realized
    Reality Realized 8 months ago +14

    Extremely important and relevant information and great presentation good sir very well communicated.
    Thank you.

  • knickerbocker
    knickerbocker 9 months ago +5

    Ironic that he’s using dark communication.

  • Tia Turnbull
    Tia Turnbull Year ago +2

    How is it possible that this had 34,000 views and only 17 comments? Maybe because when I first started watching I thought it was going to be amazing I love communication and this guy is really good looking. He was off to a good start but the end didn't pack a punch that I would have liked. I guess the message is that we should fear some things more and fear other things less and the label we give them causes us to fear more or less? I wish there could have been more examples of how language is used to manipulate us such as the marketing of Edward Bernaise etc.. I would have liked to learn more about what it is, how to recognize language when ot is being used to manipulate and what we can do about it. I mean he is in the medical industry right? That industry uses advertising to get people to pay for pharmaceuticals, maybe we'll hear some shocking medical truth from Mr. Cummins once he is no longer getting the paycheck? Great presentation and speaker style, a bit of news and not much deep content.

  • Farrah Michel
    Farrah Michel Year ago +1


  • The Unfair
    The Unfair Year ago +8

    *Manipulation intensifies*

  • jordy shorty
    jordy shorty Year ago +1


  • NightHawk
    NightHawk Year ago +12

    Man, what a god damned dead public

    • D'Anna C
      D'Anna C 8 months ago


  • Juffin Hally
    Juffin Hally Year ago +3

    Seriously? Some semantic hand waving, and speech is proclaimed magical? Am I meant to be impressed?

    • Saul Castillo
      Saul Castillo 9 months ago

      Juffin Hally maybe you're right bro, you sound intelligent, would you put that idea of yours to the test?

    • Samantha B.
      Samantha B. Year ago +6

      You should be. Language is the way we interpret and see the world. Those who speak a different language than you see a different version of the world. There are words in languages that have so many meanings that another language may not have. You will therefore not know a depth of feeling/perceiving that another person knows. And vice versa based on the language you are native to. Language can be used to manipulate and brainwash people it's the filter we use to understand and know people. Speeches have literally gathered people to a cause and started wars. Everything you see is language from the TV you hear and the papers you read. It is more powerful than you're aware of.

  • Chink Sauce
    Chink Sauce Year ago +6

    Where is ted?

  • B. Colwell
    B. Colwell Year ago +2

    My takeaway? What is RAYON??! Lol I am programmed I guess.

    • valerie Nightshade
      valerie Nightshade Year ago

      B. Colwell rayon is a type of fabric. I think it was Radon! Radon is an unhealthy and dangerous invisible gas.

  • Brinelle Kaduda
    Brinelle Kaduda Year ago +5

    very informative and interesting

  • Honest One
    Honest One Year ago +38

    Well spoken.
    We are bombarded with hate propaganda and fear inducing tactics on an hourly basis, it is constantly communicated to us and it corrodes or 'affects' perspective.

    • NightHawk
      NightHawk Year ago +1

      Think about music, what it does to us if we consume the wrong music

    • Zes
      Zes Year ago

      wrg, not fear inducing, no fear etc for such or anyx

  • ᴀʟᴘʜᴀ
    ᴀʟᴘʜᴀ 2 years ago +1

    Brilliant ...!

  • Lil Monk
    Lil Monk 2 years ago +6

    This is very interesting. All successful artists in the modern world do this