Why Are Rolex Watches So Expensive?

  • Published on Aug 21, 2018
  • If you asked people what they thought the best watch in the world was, most of them would probably assure you that it's a Rolex. But is there any reason why this brand costs so much? Watch this video to find it out the truth about Rolex and some unexpected facts about the most expensive things in the world.
    How much does a Rolex watch cost 0:57
    Why is Rolex so expensive:
    Rolex has its own scientific laboratory. 1:50
    For its watches, Rolex uses steel that is particularly difficult to machine. 2:09
    Rolex has its own foundry on the premises. 2:28
    Rolex watches are assembled by hand. 2:47
    Rolex can put Fort Knox to shame. 3:20
    You'll find a small army of gemologists at Rolex. 3:38
    They need one year to produce one Rolex watch. 4:08
    Other super-expensive things:
    Huia bird feathers for $10,000 each 4:57
    Parking spots in Manhattan for $1 million 5:16
    A gold-plated Bugatti Veyron for $10 million 5:42
    A magnetic floating bed for $1.6 million 6:02
    A crystal piano for $3.2 million 6:31
    A building named “Antilia" costs approximately $2 billion. 6:49
    History Supreme Yacht for $4.5 billion 7:57
    #rolexwatch #exepnsivewatch
    Preview photo credit:
    BANGKOK, THAILAND - JULY 14, 2018: Rolex Submariner watch is equipped with a ceramic bezel: By doublep4556/Shutterstock.com, www.shutterstock.com/ru/image-photo/bangkok-thailand-july-14-2018-rolex-1134005660?src=wNsOK2PO5frGzNBBOHaopQ-4-27
    Animation is created by Bright Side.
    -The price of the least expensive models, such as the Oyster Perpetual ladies' watch, starts at $4,000.
    -Rolex has several perfectly equipped professional laboratories in different locations.
    -Their material is more corrosion and rust resistant, and it’s also harder than other types of steel.
    -An in-house foundry owned by Rolex makes its own gold, which is later used for manufacturing watches.
    -Most of their machines are operated by people. On top of that, people assemble everything from bracelets to movements.
    -If you decide to try and gain entry, be prepared for numerous James Bond-style safety checks.
    -There's a whole gemological department that buys, tests, and sets precious stones in Rolex watches.
    -To produce one single watch, Rolex needs a whopping 365 days.
    -The huia bird is an extinct animal, and perhaps that's the reason why a single feather of this creature was sold to an anonymous buyer for a whopping $10,000.
    -A parking spot in Manhattan can turn out to be 6 times more expensive than the average American house.
    -You can use your private parking spot to park your gold-plated Bugatti Veyron, which costs $10 million and is also found on our chart of the most extravagant things in the world.
    -A magnetic system keeps the bed floating in the air, and the bed won't fall - even if a dozen people try to check its stability. This piece of furniture can bear more than 2,000 lb.
    -The most expensive piano in the world is made completely of crystal. In Beijing, the piano was used during the opening of the Olympic Games.
    -A 27-story building is a home where an Indian billionaire and his family live. 600 people work full-time in the house to keep it in working order.
    -The most expensive yacht in the world is made exclusively of gold and platinum. It's decorated with several fascinating statues that have real dinosaur bones in their composition.
    Subscribe to Bright Side : goo.gl/rQTJZz
    Our Social Media:
    Facebook: facebook.com/brightside/
    Instagram: instagram.com/brightgram/
    5-Minute Crafts RU-clip: www.goo.gl/8JVmuC
    For more videos and articles visit:
  • Howto & StyleHowto & Style

Comments • 2 080

    BRIGHT SIDE  8 months ago +213

    Hey guys! What would you buy if you were a billionaire?

    • Khaled Masri
      Khaled Masri 5 days ago

      i would buy TSeries and delete it

    • thewhitemustang
      thewhitemustang 8 days ago

      When giving donations.......By the time the money gets to the people that it is promised to, it could be whittled down to sometimes 20% or less. It's not always like this, but it happens enough.
      I've always wondered if a generous wealthy person could build a factory (that could teach people a variety of trades while on the job) w/apartments next to it and maybe even a garden (if there's enough land). Almost like a vocational school for adults that actually makes money producing products. Unfortunate folks could work and live there for a certain amount of time and get set up with a job when they're ready to leave. When they're done they can leave with a skill and a job lined up and a cash cheque to get them started.

    • USER112358134711
      USER112358134711 14 days ago

      A normal brain!

    • Tiger 50
      Tiger 50 16 days ago

      Bright side , I would like to buy a gold plated Lamborghini aventador , because i love cars very much.....😎😎

    • Muhammad Salman
      Muhammad Salman 28 days ago

      i'm gonna buy everything describe in the video

  • Awakened Bahamut
    Awakened Bahamut 6 hours ago

    The thumbnail grammar is incorrect.

  • Manoj M L
    Manoj M L Day ago

    They needed watch time that's why they added extra things in Rolex video as the topic was finished in 6min😁😁😁😁

  • BW Acuff
    BW Acuff 2 days ago

    Assembling a watch is not the hard part. It's easy. The hard hard part is the part Rolex doesn't do by hand: making the parts.
    Rolex isn't the mystery they want to be....they started like Fossil, only without the name recognition. Hans Wilsdorf was an idea man who set out to create an expensive brand....not an expensive watch. It took a long time but Wilsdorf was patient, committed and good at his professional....and a little lucky.....so he succeeded.
    But, at the end of the day if a quartz watch cannot be said to have complications - because it's computer and motor controlled - then a watch that has computers involved with its design or production, can't be perfect. If you want a "perfect" watch, buy yourself a pre-WWII Hamilton, Omega, Zenith or Cyma pocket watch. Even a Rolex, from back then. As far as we know, those are the most complicated, high-precision devices life has ever created, in the entire universe, without a computer. They're far more impressive than the modern Rolex.

  • Olivia Anderson
    Olivia Anderson 3 days ago

    Things are easier said than done,but contact this pro hacker via WhatsApp: +1(518)6770411,email: hacktechxxx@gmail com,instagram id: lordjhacks,and thank me later. He can help you get verified on instagram and that can only be a good thing for you, if you're an upcoming star in showbiz. He helped me recover my disabled instagram account and I'm sure he's done a lotta other successful instagram hacks as I'm a testament of his hacking skills,he is tested and reliable. He's very efficient with jobs and I'm very grateful to him. Contact now.

  • A. Med
    A. Med 3 days ago

    "Deny the existance of this yaught" proceeds to claim to show pictures of it.....

  • chill bro
    chill bro 3 days ago

    I have a Rolex watch

  • Cristea& George
    Cristea& George 4 days ago

    If you give my a like I'm gonna give you my love

  • Tech Studio
    Tech Studio 7 days ago

    All of them are my dream........

  • jesus santos
    jesus santos 10 days ago

    Hay muchas marcas más caras en el mercado, Rolex tiene precios que ni se acercan a otros marcas.

  • Munther Ata
    Munther Ata 10 days ago

    Ur dreams not mine :p

  • Nikolaos Peterson
    Nikolaos Peterson 11 days ago

    Actually my yacht to be won't be so extravagant. She won't be gold laced. NO helipad on topside. NO diamond windows! BUT, Just the basics but still 'well appointed'. Plus as I will do what (to my knowledge) no other wealthy yacht owner would even consider doing -- offer the GENRERAL PUBLIC (not necessarily only wealthy either) a chance to sail on her as well. The rub: the real selling point and exquisite amenity? The difference in my yacht? Mode of propulsion: NO engines! She will be a Luxus e-yacht, yes, being fully ELECTRIC, ocean worthy craft! NO fossil fuels on board! Look for an ELECTRIC yacht, chances are that it will be mine and yes you just MIGHT have the opportunity to cruise with me!

  • Gaurav Umate
    Gaurav Umate 11 days ago

    all of them!

  • emon1223
    emon1223 12 days ago

    If I have this kind of money....I will donate this to the poor....

  • William Chung
    William Chung 13 days ago

    I like the magnetic bed

  • David Hunt
    David Hunt 14 days ago

    Watch, so i can gloat

  • Ralphie
    Ralphie 15 days ago

    ppl dont think they can afford a rolex just work hard and belive enough and you will get there trust me!!

  • Monster ShadowZy
    Monster ShadowZy 16 days ago +1

    You can buy a clock and put it in your shirt with a chain

    I need to do some life hack videos

    For real

    RCN CDH 16 days ago

    The house

  • kethe pona plug
    kethe pona plug 17 days ago

    Making Malaysia proud again

  • RedDeVil SaDik
    RedDeVil SaDik 17 days ago


  • Tarek Hasan
    Tarek Hasan 17 days ago

    I want to buy a expensive rollex watch if I were a billionaire.for fun I keep patient with money.

  • Annabelle Tay
    Annabelle Tay 18 days ago

    Also, it takes one year to make one watch? In that case why markets are over million of rolexex all over the world? Great Liar you are...

  • Annabelle Tay
    Annabelle Tay 18 days ago

    For all yours info, Rolex us sucks to the core. Never been accurate on my submarine, Daytona, deep-sea d blu, and my deep-sea black. Worse than my movement 7750. And I rather buy omega ok.

  • Shaik Mohammed
    Shaik Mohammed 18 days ago

    A fake watch also shows the same time 🤣👽

  • adhi kwok
    adhi kwok 18 days ago

    in chinese culture a man can call a man when he can afford buy rolex watch

  • eventfulnonsense
    eventfulnonsense 18 days ago

    Meh....these earthly things will outlive the owners anyways.

  • Holy Soul Emerge
    Holy Soul Emerge 18 days ago +2

    Rolex watches are not even worth 20 % of the price tag

  • Vasisht Pradhan
    Vasisht Pradhan 19 days ago

    Stole the contents from the infographics show

  • Gaming orange
    Gaming orange 20 days ago +5

    Id rather buy 1000 cheap watches

  • Dark Sconce
    Dark Sconce 20 days ago

    I have my own Rolex ⌚

  • YBNmahir
    YBNmahir 21 day ago

    I would like the floating matress cuz then i could legit say “i sleep on clouds”

  • Gerard Saliba
    Gerard Saliba 21 day ago

    Cz some people don't know what to do with their excess money 🤦‍♂️

  • TU nguyen
    TU nguyen 21 day ago

    grand seiko is better

  • MH Nishan
    MH Nishan 21 day ago

    I would love to have the yacht

  • Daniel Lincoln
    Daniel Lincoln 21 day ago

    #Gud make look all great & style make them expensive

  • Mohammed Emdad Hossain

    The time will be same

  • Dwayne Jay
    Dwayne Jay 22 days ago

    Looking for an hacker reliable on getting what you want done like finding out cheating husbands and wives, retrieving old and lost instagram, Facebook, Twitter or gmail accounts, cloning of phones and getting vital informations..contact on instagram @bryan_walt21...and hack into any instagram account

  • Joecrack
    Joecrack 22 days ago +3

    How much are you guys paid for this wonderful advert?

  • The Manoflegend
    The Manoflegend 22 days ago +2

    I have a Rolex from 1920 and it still works

  • Y T
    Y T 22 days ago

    Rolex is cheep.no need in this time .this time is since time

  • Ivan Garcia
    Ivan Garcia 22 days ago

    If youre reading this...

    youre breathing manually now :)

  • Neeluru Hanumanthu
    Neeluru Hanumanthu 22 days ago

    Expensive or cheap time will remain same

  • Anant Prakash
    Anant Prakash 24 days ago

    Those who have read this gave
    a like 🔻🔻🔻🔻🔻🔻✔️⬇️⬇️⬇️⬇️👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻

  • Darryl Quinny
    Darryl Quinny 24 days ago

    I would buy a patek nautilus

  • Amol Patil
    Amol Patil 24 days ago


  • Raphael Ferreira
    Raphael Ferreira 25 days ago

    I’m a big fan of the looks of the Rolex Yacht Master II yellow and white gold.
    Having said that, I’d only buy one if I had more money than I knew what to do with. For now, I love my Citizen sapphire titanium solar powered water proof wrist watch. It even resembles a Rolex, and cost me 300 Euros in Madrid, down from the usual 600 bucks it goes for. No regrets.
    But hey, if I win the lottery... lol.

  • Raphael Ferreira
    Raphael Ferreira 25 days ago

    How much money do you need to have to own ANYTHING worth BILLIONS? And, to maintain it? It’s just plain insane.

    ARAVINDH M 25 days ago

    lol yeah so secreat , i can buy one for so cheap from china market , if u cant control fakes, then its a total waste to be tat secret

  • nasserahmad farhan
    nasserahmad farhan 25 days ago +1

    I well buy one for my mother I love her

  • William Lopez
    William Lopez 25 days ago +4

    My 150 gshock tells the same time and it also can last a long time!!!!!

  • William Lopez
    William Lopez 25 days ago

    Not one of those things!!!!

  • jajupa78
    jajupa78 26 days ago

    Hummm kinda went off the rails there lil bit after 4:30 der hey?...

  • TheAquaDiamond // TAD
    TheAquaDiamond // TAD 26 days ago

    I bet that Mr.Beast will buy this and wont be in a big loss

  • Alinoor Abdi
    Alinoor Abdi 26 days ago +11

    if you use expensive or cheap watch time will remain same..

    • Alinoor Abdi
      Alinoor Abdi 8 days ago

      Time and tide wait for no man.. if you give TIME time to buy WATCH TIME wouldn't give you time to buy watch. So why should i think about expensive watch while SUN and weather show time..

    • Hades
      Hades 11 days ago

      Sorry for bad english

    • Hades
      Hades 11 days ago +2

      Tume is worth more than anything else in life. Why should i read it on a cheap watch?

    • karanjeet kohli
      karanjeet kohli 14 days ago +1

      Time changes my friend by the way you look at it

  • Jawad Ahmed
    Jawad Ahmed 26 days ago

    A supreme yacht

  • soham patel
    soham patel 26 days ago

    Lamborghini Huracan

  • teddykazandjiev
    teddykazandjiev 26 days ago

    Why do they get away with such high prices. Quality no doubt is a factor, but trust is key in money and all things involving it. You buy a currency, an item, because it has a flawless reputation. Obviosly such an infamous watch will have a bigger price than other good watches, just because the latter are not so famous. If famous people start wearing Omega, or something even less expensive( but still very good) like Swatch, Cassio, Vincero etc. Then the trust in the Rolex product will drop and so it's price will drop, whereas the other product's price will go up. It's same with world currencies. The euro has had a relatively stable development and exchange rate, because it is a trusted product and orignates from a stable system, Meanwhile the British pound( which had a higher price than the Euro or the dollar) is now dropping because the trust in the system which supports it is also dropping due to widely know reasons.

  • Ashura Otsutsuki
    Ashura Otsutsuki 26 days ago

    Why are you talking about some random facts when you're making a video about why Rolex is expensive 😑

  • Amar Le jeon
    Amar Le jeon 26 days ago

    Its better to buy Samsung watch with all feature

  • Jeremiah Pach
    Jeremiah Pach 27 days ago

    I'd like to have Jesus more than anything of that

  • Anibal Torres
    Anibal Torres 27 days ago

    How could it be that for making one Rolex they need one year and they make 1 million a year so the unique way this could be true its that they have a million workers and a million more for other process its completely not possible.

  • Clarence MD
    Clarence MD 27 days ago

    Nice upload

  • Lilly BOB the mom
    Lilly BOB the mom 27 days ago


  • Abdullah Shaikh
    Abdullah Shaikh 27 days ago +4

    Because it not only show time , but tell peoples time!!😂

  • Kengaroo Ang
    Kengaroo Ang 27 days ago +1

    After finishing this video, I STILL DON'T UNDERSTAND WHY ROLEX IS SO EXPENSIVE :(

  • YT Gamer XBOY
    YT Gamer XBOY 28 days ago +1

    I am ok with my swatch
    It shows the same time as rolex does

  • Ben D
    Ben D 29 days ago

    It's so funny when he said that Rolex has an RnD lab, but one of the most iconic watch that they have runs a Zenith movement.😂

  • Tee Mercy
    Tee Mercy 29 days ago

    I'll buy that building, so I'll never be homeless again. Your telling me there is a yatch that cost 4.5 billion dollars?!! That is just ridiculously upcert!!!!

  • Hari Saran
    Hari Saran 29 days ago

    Get a Mansion, luxury cars and good sleep

  • kaustubh kapoor
    kaustubh kapoor 29 days ago

    i want to have ANTILIA as my home

  • CodeBlueMoney
    CodeBlueMoney 29 days ago

    Original Manufacturer Refurbished

  • Vaishak Bhat
    Vaishak Bhat 29 days ago

    All of them

  • Benjamin McMullan
    Benjamin McMullan 29 days ago

    *I AM A ROBOT*

  • Graham Number7
    Graham Number7 Month ago +1

    Complete waste of money. My watch has lasted over 10 yers and guess what-yup it's the same time by the second to any Rolex. 2:41 "platinum and gold are made on the premises" I guess bright side never looked at a periodic table of elements before.
    Most designer brands rely upon a basic human flaw called stupidity. A status symbol of wealth perhaps while paying over the odds to advertise someone's ridiculous product.

  • Mars Dweller
    Mars Dweller Month ago

    Because there are enough idiots who believe their hype.

  • RajIb
    RajIb Month ago

    My $3 watch gives the same time as Rolex

  • Tabish Hassan
    Tabish Hassan Month ago +1

    Rolex is a perfect product but Atheist will say that Rolex watch came into existance as a result of evolution

    • Wayne Togara
      Wayne Togara 26 days ago

      Sure. It evolved from the sun dial

  • Alexander Co
    Alexander Co Month ago


  • Nick C
    Nick C Month ago

    .......And after all this research what does it do....? it shows time and so does on cheap watch does. Dont waste your money on this thing called Rolex and your time in this video....

  • Navi ivaN
    Navi ivaN Month ago

    _I know it's Rolled time ➡time but i know too that most people nowadays wear a _*_Smart_*_ watch_

  • mena seven
    mena seven Month ago

    Rolex watches are expensive because Rolex makes all the components of their watches, Rolex melt their own gold, Rolex stainless steel is superior, Rolex watches are strong and Rolex watches are manufactured by hand.

    • Ben D
      Ben D 29 days ago

      Ha! This! Tell them to give credit to Zenith! The movement of one of their most iconic watch.
      Funny guy here. They don't even come close to Longines when it comes to real watch making prowess. Doesn't even come close to PP, VC, JLC, AP and A. Lange. 😂

  • Gauta Lawrence Busa
    Gauta Lawrence Busa Month ago +1

    Who will decides to buy Huia bird feathers for $10,000 each? For what

  • Mohammed Nameer
    Mohammed Nameer Month ago +1

    Only quarter of the video is about Rolex

  • David Hass
    David Hass Month ago

    Prestige symbol. That’s all.

  • Akshar Bahl
    Akshar Bahl Month ago

    8:33. Robert coke ??????

  • Jaymarc Buan
    Jaymarc Buan Month ago +2

    Then here we are still complaining for the iPhone price every year! Lol

  • Myron King
    Myron King Month ago

    Beside the Rolex everything else you that's the most expensive the world!

  • Pher Pahati
    Pher Pahati Month ago

    Instead of buying those expensive things for ur own satisfaction, why not use ur money for saving the world for pollution and others destruction..

  • Asad lion
    Asad lion Month ago

    Japanese anytime

  • James Etling
    James Etling Month ago

    The bed

  • Lita Zo
    Lita Zo Month ago

    no WATCH should cost more than $500

  • Jamellah Labasan
    Jamellah Labasan Month ago


  • Island Life
    Island Life Month ago

    Help the people who are in need. It's a better feeling.



  • David Dunning White

    Buy a Steinhart.....its the same mechanism ...made in switrzerland ...very similar on all levels for a few hundred quid other than a few thousand... if you buy a Rolex you are mostly paying for the sponsorship advertising and the label....

  • Ciello SB
    Ciello SB Month ago +2

    I just need

    A Girlfriend..........

  • Nikeeth J B
    Nikeeth J B Month ago

    I’m interested about Antilia building. Will u please Make a video on it.

  • malintha tc
    malintha tc Month ago

    Peoples spend that much money to check the time

  • Lowel Bassig Donn
    Lowel Bassig Donn Month ago

    Because of the uber hype brand... they made you think this watch is expensive, they manipulated you into thingking this is the "watch". But in reality this is just another watch. Cut from a metal piece of tiny parts, how could it be so expensive. I can understand if its as big as a wall clock.

    • island boy
      island boy Month ago

      Rolex is a great brand. It was not always a luxury brand and primarily produced tool watches. ALL luxury items are overpriced, but it doesn't mean the quality is not in the product. A Rolex watch can last for decades if properly taken care of. Lastly, supply and demand. Even if you had the cash, you will have a hard time finding a Rolex stainless steel sports watch at a Rolex authorized dealer.