The Truth About McDonald's Dollar Value Menu
- Published on Dec 24, 2018
- McDonald's Dollar Menu has been nothing short of a monumental success for the fast food chain. Or has it? Here's the real history of this popular fast food marketing campaign - and all the problems it's caused McDonald's over the years.
Remember the Value menu? | 0:12
Franchisees don't like it | 1:11
Changing the Dollar Menu failed | 1:50
McPick 2: Not so successful | 2:44
Price war! | 3:31