• Published on Mar 17, 2019
  • Givenchy recently came out with makeup for ALL GENDERS… yes people, unisex makeup apparently is a thing. In my opinion a thing nobody asked for because makeup already is for EVERYBODY! Makeup doesn’t need labels! But how do these products apply? Are they any good? Let’s find out!
    🔥 PREVIOUS VIDEO • I Played a FAKE NikkieTutorials VIDEO GAME! OMG! → ru-clip.com/video/EahX5vfHGpY/video.html 🔥
    Make sure you subscribe to my channel and hit the notification bell, so you don’t miss any of my new videos → bit.ly/SubscribeNikkieTutorials
    TWITTER ‣ Nikkietutorials
    INSTAGRAM ‣ nikkietutorials
    SNAPCHAT ‣ www.snapchat.com/add/nikkietutorials
    👑 THE POWER OF MAKEUP ► bit.ly/2scYIrE
    Disclaimer ‣ This video is NOT sponsored by any of the brands mentioned throughout this video. All thoughts mentioned are my own. No affiliate links are used. They do not cost you anything, but I make a small percentage from the sale. Honesty is key on my channel, thank you for supporting me!
    Visuals & sound by Studio Beng Beng: studiobengbeng
    ʕ•ᴥ•ʔ I love you.
  • Howto & StyleHowto & Style

Comments • 4 290

  • NikkieTutorials
    NikkieTutorials  6 months ago +5813

    *WHAT ARE YOU GUYS' THOUGHTS????* I'm a little pissed tbh...

    • Corey Stepp
      Corey Stepp Month ago

      Yet another marketing ploy to make money

    • Leonard Sharp
      Leonard Sharp 3 months ago

      NikkieTutorials my range rover was kiakora stone (in the background of my pic).
      The paint got a tiny chip right before I sold it, and I genuinely used makeup to hide the chip!
      Makeup is for every gender! Even cars! 😂

    • Nao
      Nao 3 months ago

      Well men don’t have the same skin because the body is not exactly for men and women, as that, fondation can be adapted for men so they can find products that fits. For me, it’s pretty much like mate skin or oily skin.. I am not so hungry about it❤️ still love you so much Nikkie

    • Amy Rey
      Amy Rey 4 months ago

      This whole unisex word thrown around for man that are scared to admit they like makeup. Grow up

  • Júlia Schoen
    Júlia Schoen 5 days ago

    Can we talk about how there are "woman" and "man" razors?
    And worse, the "man's" are sooo much better!
    Everyone has body hair - wow!

  • weird flex but okay
    weird flex but okay 9 days ago

    make up is omnisexual actually...belongs to every single hooman in this world

  • ejwennerstrom
    ejwennerstrom 13 days ago

    Why on earth is it called Mr if its unisex lol

  • Alyssa V
    Alyssa V 18 days ago

    I use a natural hair styling product (it’s like a hair gel but it doesn’t look slick because it’s made for styling) on my brows. It holds really well and it looks natural and colorless.

  • Kayla garard
    Kayla garard 21 day ago +1

    I dunno, i think this is a way to protect a mans frail ego by saying it’s finally OKAY to use these products if you’re a mans man. Like it doesn’t make you “girly” because look, it’s got masculine marketing! 🙄 I mean any line of products could package theirs in black and say pssst hey guys this is safe for you and your ego! Dang dudes, just wear the damn make up if you want to. You don’t need a stamp of approval from any one.

  • thankyouforreadingmyname

    Nikkie: unisex
    Me: *i dont need sEx?!*

  • Sway Monroe
    Sway Monroe 24 days ago

    I kinda see this as a step to try to make all men and women see the way you do. by actually labeling it as unisex or as masculine makeup it is saying, "aye yo! Men that wish they could wear makeup but aren't comfortable enough to buy it, we have the products for you." I think having specific products first will make people gradually get into how all makeup is actually unisex.

  • J鸡
    J鸡 24 days ago +1

    *Filipino toxic culture*
    When guys wear makeup they are gay.

  • Joshua Hughes-Davies
    Joshua Hughes-Davies 26 days ago

    Makeup has been worn since the dawn of time, its literally just chemicals arranged in some form that is cosmetically applied to the epidermis to achieve an effect. Think about that. Early tribes of warriors wore war paint (which is makeup), french aristocrats painted their face, those in theatre and on tv have makeup teams, all regardless of their gender. This stigma around wearing makeup has led to this gap in the market that while its a good business move, doesnt do much for the issue other than create controversy. Luckily I've known many straight men that do wear makeup and dont see it as "emasculating" because its a confidence boost in a packet and they know its just fucking makeup. If the packaging bothers you that much use a different brand or just reevaluate why you care so much about something so inconsequential right?

  • no one
    no one 28 days ago

    but like....every makeup is unisex makeup

  • a e s t e t h i c b i t c h

    I thought all makeup is unisex lmao?

  • Stacy's Lasting Beauty

    I love the message you offer with this video. Makeup is universal and so is beauty.

  • khaila fratis
    khaila fratis Month ago

    i love how she just throws the packaging casually😂💖

  • 30DollarMatcha
    30DollarMatcha Month ago

    Givenchy: unisex!!
    Also givenchy: mr.

  • AVI Solomon
    AVI Solomon Month ago

    There was no label ever, the only thing I would say that the packaging is more appealing to men, it's just like mirrors, men and women hold mirrors, it's just we don't always want to hold a pink sparkly mirror lol..

  • Ant Jr
    Ant Jr Month ago

    Wow she doesn't know about marketing

  • Cody Jay
    Cody Jay Month ago

    I love this hahah

  • L. Richards
    L. Richards Month ago

    makeup may be marketed mainly towards women but that does not mean in any way that it's only meant for women.

  • Avree Grace Fausnaught

    “you are man. you can’t wear this ABH highlight.” said no makeup company ever

  • Avree Grace Fausnaught

    while makeup has been traditionally marketed towards women, so many brands today are adding men and anyone in between to their lines. just because the packaging is “feminine” doesn’t mean that it isn’t unisex. EVERYTHING IN THIS WORLD IS UNISEX NO MATTER THE DESIGN. periodt.

  • MakeupandvlogsbyMelani Melanimorosan

    She is wearing a bit of green , is NIKKIE OKAY ?

  • HRH TheQueen
    HRH TheQueen 2 months ago

    Preach! Makeup is not gender!💗💖💕💯

  • Rowyn Sanchez
    Rowyn Sanchez 2 months ago

    love how she gave a shout-out to my fellow nbs (non-binaries) and how she didn’t just refer to male and female.

  • Rowyn Sanchez
    Rowyn Sanchez 2 months ago +7

    “god forbid the straight men have decent coverage.” favorite quote ever

  • elvina yeo
    elvina yeo 2 months ago

    Its kinda late but you can choose korean male beauty product if you want the packaging not to be feminine. Not sure if they sell it outside of korea though

  • Francesco Grasso
    Francesco Grasso 2 months ago +1

    I watched this video now only but I think that make-up is already for everybody because...YOU ARE WHAT YOU WANT TO BE and not a stereotype built by the mind of another person. You’re amazing Nikkie❤️

    • B
      B 2 months ago +2

      Technically yes makeup is for everyone, but men may not feel comfortable going up to a makeup store to purchase an item which has been traditionally marketed towards women. I think with the ‘unisex’ marketing it is to make men feel a bit more comfortable purchasing an item.

  • C Shea
    C Shea 2 months ago

    My partner will ask me to put some concealer on him if he has any skin issues, or even to fill his brows in - no problem. However, he'd never buy it for himself, or put it on himself, it's as if me doing it makes it ok and means he''s not really wearing makeup. To be honest, I don't think that the name would change that. He's not one of those people who is obsessed with being macho or something, he honestly doesn't care and knows I don't care about that stuff either, he's just one of those many guys who is of the mindset that makeup is not meant or made FOR him. I'm all for the more "unisex" packaging, and for brands marketing to everyone, but I think this collection seems to have been handled a bit badly.

  • Sarah A
    Sarah A 2 months ago

    All make up is unisex if you're not a little bitch about it

  • sorayyah yusrizal
    sorayyah yusrizal 2 months ago

    Oh come on. Dont be ignorant Nikk! Pink/white/ rose gold packing isn't only for woman? Yeah, right.

  • Korbyn Swafford
    Korbyn Swafford 2 months ago +2

    It's sad that society has made it feel like men should be ashamed to wear makeup unless you rename to be more masculine.

  • 《Karah》
    《Karah》 2 months ago

    Love how she says it's unisex then calls them "she" 😂😂😂

  • Tabatha Wiley
    Tabatha Wiley 2 months ago

    I too think it’s really about marketing, as said by you nikkitutorials and others makeup is already unisex whether it’s females wearing it or males no matter whether or not they are straight or gay, make up is for both genders and and shouldn’t be gender based

  • Melina Garcia
    Melina Garcia 2 months ago

    I think they made makeup for men but called it unisex so the men wouldn’t get offended lol

  • Faith Gilfillan
    Faith Gilfillan 2 months ago

    I would like to think that unisex makeup would be a little bit more coverage than regular makeup as in because male skin has a different texture than a woman's skin. I don't know, just a thought I guess. The coverage doesn't seem to be there. Thank you for what you do. I appreciate you. Have a blessed day.

  • Livi Bee
    Livi Bee 2 months ago +1

    I know this is unrelevent but what if your name was "Miss.Ter" 😂😂😂😂😂😂😂😂😂😂😂🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️

  • Samuel Petrucci
    Samuel Petrucci 3 months ago

    I saw a cosmetic line which was supposedly for men called "war paint", so let's talk about that. No comment.

  • Sonya Rice
    Sonya Rice 3 months ago +1

    Once I was in a Sephora and some guy’s girlfriend was explaining to the salesperson that her boyfriend was looking for a men’s moisturizer and he wasn’t going to buy a moisturizer unless it was meant for men. They walked out of the store empty-handed.

  • Antoinette Blaireau
    Antoinette Blaireau 3 months ago

    Google: Both genders.
    Me: Both, you say? **storms Google headquarters**

  • Hara Dimitropoulou
    Hara Dimitropoulou 3 months ago

    Same for 'unisex' clothes...

  • Namjoon's Trash
    Namjoon's Trash 3 months ago

    Can I just say this
    Yes ofc it says unisex but some men are embarrassed about going into the makeup section to get maybe some concealer for a pimple. I think these products are more male oriented so some men dont feel any less "manly" for buying because some men are like that and u cant change it. Thanks for coming to my ted talk

  • kathy quiroga
    kathy quiroga 3 months ago

    I wanna see this on a man who usually doesnt wear makeup and see what they think

  • Nao
    Nao 3 months ago

    I think they just wanna sell products to men who don’t use eyeshadow or stuffs like this, they just wanna hide skin problem without showing that they are wearing any makeup (that not excuse the packaging). But that excuse that they wanna have the same make up that other men use so they adapted the packaging for men who don’t wear makeup..

  • Nao
    Nao 3 months ago

    Well men don’t have the same skin because the body is not exactly for men and women, as that, fondation can be adapted for men so they can find products that fits. For me, it’s pretty much like mate skin or oily skin.. I am not so hungry about it❤️ still love you so much Nikkie

  • Kat McCracken
    Kat McCracken 3 months ago

    *WE DON'T NEED HER* 😂😂

  • Reviews Because-I-Care
    Reviews Because-I-Care 3 months ago

    You should have started with the mattifying stick as the base, imo

  • Megan Fisher
    Megan Fisher 3 months ago

    I honestly am not happy at the fact that someone is saying they are a unisex beauty brand when in reality all makeup is made for everyone. It doesn’t matter if your a 40 year old guy or a 17 year old girl or a drag queen. Makeup is for everyone and I’ve started to see more and more brands have campaigns that are inclusive in the past 2-3 years

  • Selahnya Vlogs
    Selahnya Vlogs 3 months ago +2

    I love that she spends her whole life trying to fix the concealer lol

  • Fernando Tapia Jr.
    Fernando Tapia Jr. 3 months ago

    I wore makeup regardless, I like how I can change my appearance with makeup and a label won't change anything.

  • peaches
    peaches 3 months ago

    Is no one gonna talk about the ppl who said no in the pole

  • Braden Chu
    Braden Chu 3 months ago +4

    LGBT+ community: *has been using makeup regardless of gender for decades*
    cishets: okay but listen.... uNiSeX maKeUp

  • Gabrielle Giamarusti
    Gabrielle Giamarusti 4 months ago +1

    This is insulting. Makeup has always been "unisex." It's the one thing in this world that didn't need a label and a brand found a way to give it that anyway. SMH!!!
    And if this line is so-called "unisex," why is everything in this line starting with, "mister". What a mess.....

  • Pilot! AtTheFallingChemicalRomance

    All makeup is unisex, period.

  • Ci Bi
    Ci Bi 4 months ago

    I just came across the vid and now I'm new fan. I'm a guy, but have been wearing make-up. 😄

  • Railey Grinder
    Railey Grinder 4 months ago

    Ah, the unisex controversy. In my opinion, I feel like the only things that should be marketed to a specific sex are items that involve their physical differences, like tampons.

  • Kathi
    Kathi 4 months ago

    Givenchy didn’t google „unisex”...

  • eva nunley
    eva nunley 4 months ago

    As a openly gay female I truly don't find a problem with this my guess is it's for mostly the "metro-male" to feel better about using a select few products!!

  • Grace Winchester-Baggins

    I think this is for all people of all genders who want to look a little more awake and put together without Colored Products exactly. I have guy friends who love a good peach corrector and that’s all.

  • zuzi
    zuzi 4 months ago

    every makeup is unisex

    A CLUTTER FREE LIFE 4 months ago

    so that would be Nikkie's no makeup makeup video ..you're welcome !