The art of innovation | Guy Kawasaki | TEDxBerkeley

  • Published on Feb 23, 2014
  • Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
    Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
    In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Comments • 290

  • Tendai Mugoni
    Tendai Mugoni 2 days ago

    I want to build a very beautiful social city in my country, I am short in economics

  • SpaceCrete
    SpaceCrete 7 days ago +1

    Very good talk, but it is not about innovating, it is about starting up a business. Innovating is about coming up with something completely new, not marketing something that already exists.

  • DrewMania
    DrewMania 12 days ago


  • Congruent-thoughts
    Congruent-thoughts 15 days ago

    A perfect and important presentation Guy. 100% agree, with whole my heart, and my lifelong experience as IT Engineer, plus 30+ years of teaching in modern psychology. Did also meet the skeptics and Bozos.... They are just part of the game... ;-) This is truly super important stuff, not just innovation, but for you as Entrepreneur.
    Guy Kawasaki Rocks!

  • Roland
    Roland 15 days ago

    from a guy who didn't invent nor reinvent apple... nor kawasaki. It might be just another oppinion

  • Mary-Ellen Wayne
    Mary-Ellen Wayne 26 days ago +1

    "Don't let the bozos grind you down" reminds me of the legendary veteran Canadian talk radio broadcaster Peter Warren's concluding remark of his final public broadcast of his radio show on 680 CJOB Winnipeg: "Don't let the bastards get you."

  • Mary-Ellen Wayne
    Mary-Ellen Wayne 26 days ago +1

    Excellent video! I like the pop cultural applicability that this video may have possibly inspired! Awesome presentation and content.

  • Santhosh Hapiness
    Santhosh Hapiness Month ago +1

    This is really awesome speech!

  • tammy scott
    tammy scott Month ago

    Cc ☺️

  • v j
    v j Month ago +1

    Valuable message

  • G Y
    G Y 2 months ago

    no cap

  • adam mudianto
    adam mudianto 2 months ago

    to many topics and things to remember, i like talks that only discuss only one thing i need to remember, the first slide is already great, not need to continue to next slides, just one. after slide number 10, i already forget the previous 9

    • Davida Singleton
      Davida Singleton Month ago

      Adam Mudianto right it down and studying if it’s important to you.

  • edu inam
    edu inam 2 months ago +1

    Fantastic Lecture especially for potential Innovators based in remote locations

  • Juan Taype
    Juan Taype 3 months ago

    ..e l primo de Jacki Chan jejej

  • Raul Zoce
    Raul Zoce 3 months ago

    noooooooo sin dinero no podes cambiar el mundo!

  • barna imre
    barna imre 4 months ago

    lol google democratizing information with its algorithms

  • Marie Van der Biest
    Marie Van der Biest 4 months ago +2

    Wow! What a motivational and inspiring speech. Not only for business, but also for your daily life. We all have to make meaning to change the life of others and in fact to change the world and make it a better place to live in. I would love to be able to see Mr. Kawasaki live on stage in Belgium.
    Wish all the viewers an inspiring moment watching this great speaker!
    Also a big fan of Canva! :)

  • Practice of the Practice
    Practice of the Practice 5 months ago +1

    You mention such great points in this speech Guy!

  • Eashwar A
    Eashwar A 5 months ago

    What a fantastic presentation with so much humour

  • Maja Cvejic
    Maja Cvejic 5 months ago +2

    Helarious, efficient and to the point. I love this presentation! Well Done!

  • cesar leon
    cesar leon 5 months ago +1

    best presentation i have ever seen, love this guy, lol.

  • Alemayehu Teklu
    Alemayehu Teklu 5 months ago +1

    Thank you Dear for your excellent presentation. I appreciate. Regarding the course i may expect more and ambitious. Hope i will surprised by the course and its detailed subject matter. Cheers

  • Sahil Gaikwad
    Sahil Gaikwad 5 months ago


  • Jim Wilkie
    Jim Wilkie 5 months ago

    All I got is that your full of yourself. You didn't teach me anything.

  • dipesh shah
    dipesh shah 5 months ago

    Awesome.. Engaging...Delivered its complete value and lives upto all 10 rules.

  • Sprouts
    Sprouts 5 months ago

    Great talk! Thank you!

  • f3rfra
    f3rfra 6 months ago

    apple ad

  • norm lor
    norm lor 6 months ago

    it's amazing that those like myself who have about 100 good to great ideas can't get to 1st Base even letting Millions know we do have these ideas to give away. I often see posts on FB of a Teen inventing a way of skimming off unwanted rubble which floats from our Oceans and people go wild, actually this idea was invented decades ago and our above ground Pool had this very same skimmer cleaning leaves from it when the filter was running. I speak of my ideas of producing Millions of Gallons of fresh water 24/7 in ANY Country on Earth even those of non existent rainfall for decades or extinguishing wildfires anywhere on Earth in hours. ouur current HITECH has dine ZERO to stop hunger or enrich anyone's life but those newly minted Billionaire's!!!

  • dlb dlb
    dlb dlb 6 months ago

    ? Audi makes a person ok , because it's a liberal's car ???? cleanup your presentation please.

  • These Truths
    These Truths 6 months ago

    I like the information. Top 10 Best of Ted Talks in my opinion. And I don't even like Apple products, lol. I particularly agree with his points of create to make improvements or make progress...Not money. And that one must deny the naysayers too much time of day (however some will give useful information or confirm things for you so do listen).

  • pelotasdad
    pelotasdad 6 months ago +1

    looking forward to seeing him at kepler’s in menlo park.... can’t imagine how he worked with steve jobs as long as he did...... what a great presentation.

  • Deepak D. Khaire
    Deepak D. Khaire 6 months ago


  • Yvresse O
    Yvresse O 6 months ago

    Well, I live in England and there isn't much space to store things, except maybe in your garage! The kind of computers they had then, I wouldn't have wanted one in my home! Though it was far smaller than the one of the 50s.

  • Sosamplefr
    Sosamplefr 7 months ago

    Bonjour à toutes et à tous.
    Nous sommes une équipe dédiée à la détection de produits innovant pas encore référencés sur le marché français.
    Nous les rendrons accessibles à l'essai puis à l'achat sur notre site.
    Casque de cinéma 3D, Batterie à induction, Lunettes de luminothérapie, Lunettes de sommeil, Serrure intelligente, Montre connectée GPS, Bloc-notes connecté, Repose-tête intelligent, etc...
    Pour en savoir plus n'hésitez pas à vous rendre sur notre site

  • Reinhardt Miller
    Reinhardt Miller 7 months ago


  • Claudia Cerny
    Claudia Cerny 7 months ago

    Istanbul fes joke:)

  • black asian
    black asian 7 months ago

    Unique and valuable

  • Aqil Jones
    Aqil Jones 7 months ago +2

    Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.

  • nosskopajtas
    nosskopajtas 7 months ago

    "without having to talk to someone"...just shows the pathology of it all.
    amrketing AI by appealing to human lazyness...the one trait that gets us into trouble all the time :D

  • nosskopajtas
    nosskopajtas 7 months ago

    I can already see the next (-or thereafter) great conflict among people in the world: Pro-, vs Anti-AI factions....

  • David Craig
    David Craig 7 months ago

    I agree, who needs a computer? People who want you to see or buy their stuff. You need to have one for them.

  • Zachariah Willburn
    Zachariah Willburn 7 months ago +3

    I’ve been in a rut, afraid to fail with some inventions, focusing on perfection , this talk has regenerated my tenacity and I cannot express enough my gratefulness

  • William Alvin
    William Alvin 7 months ago +1

    I got $34,000 from expeditetools com for my business funding

  • Javier pereira rodriguez
    Javier pereira rodriguez 7 months ago +2

    wholly molly now apple is stripping people away from their right to have computers with those prices!

  • Akhil chandrashekar
    Akhil chandrashekar 7 months ago +3

    Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.

  • Елена Елена
    Елена Елена 7 months ago


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  • Papivasi
    Papivasi 8 months ago +1

    Love this talk!

  • Roberto La Greca
    Roberto La Greca 8 months ago

    What a great speech!

  • Yuxin Chen
    Yuxin Chen 8 months ago

    Windows got no wrong, what make business a mess usually Mac instead. Though this is not the point to argue at here. USC=FacePalm... His intro was really great. As for LG dryer and washer pictures. Maybe, one day, these machines can take pic by themselves. (As IBM started their Smart Earth Plan since 2008 and more and more LoT implementation. 0 to 1, next curve.

  • Dalea Bukhary
    Dalea Bukhary 8 months ago

    You pp

  • Christopher Condon
    Christopher Condon 9 months ago

    Good Job.

  • Vladyslav Cheban
    Vladyslav Cheban 9 months ago

    I even applauded at my house in front of the monitor. Great speech!

  • מארק עוֹשֶׁר

    Teenage boys?? One is 19 and the other is 20. Hahahahaha.

  • VYZUNZ 7
    VYZUNZ 7 9 months ago

    Entertaining with concise and tangibly worded information. Thanx Guy. I welcome this info into my brain.

    • Rajesh Kumar
      Rajesh Kumar 7 months ago

      VYZUNZ 7 tgyuoppoolppllllllllllllllljkk

  • ushimky wong
    ushimky wong 9 months ago

    2018-10-20 . No copy my invention "LED clothes" :
    Wong Man Hong (Simon Wong) is the first inventor
    of LED clothes in the world. My invention"LED clothes"
    which is with all available LEDs set in/on all soft bended
    materials, wearable materials/fabrics/garments
    and movable, in design of decorative, graphic, wording,
    photos,video... and any LED lighting effects.
    LED garments and relevant concept of products -
    all rights belong to Wong Man Hong .保護原創 - 大勢所趨 !Wong Man Hong (Simon Wong)
    The World 1st inventor of LED Clothes
    and LED Scrolling Message clothes
    World 1st innovator of kitti pearl jewellery
    Hongstex Int'l Co./Simky Tech HK
    e- mail: hongstex@i-cable. com

  • suzana mutalib
    suzana mutalib 9 months ago


  • Alton Carter
    Alton Carter 9 months ago

    She is pulling me in i love her

  • Alton Carter
    Alton Carter 9 months ago

    I keep thinking about you elaina

  • Alton Carter
    Alton Carter 9 months ago

    I love you elaina and i will come for you you are always on my mind. You are my woman

  • Alton Carter
    Alton Carter 9 months ago

    Inovation yes

  • Kem- Laurin Lubin
    Kem- Laurin Lubin 9 months ago

    Love this - have watched it a few times and it is still so relevant....

  • Geek Psychology
    Geek Psychology 9 months ago

    Great presentation. I wonder what his personality type is. I don’t know much about him... yet.

  • Ibrahim Nisar
    Ibrahim Nisar 9 months ago

    OMG All The Way! What a Guy he is

  • dereinzigwahreRichi
    dereinzigwahreRichi 9 months ago

    Funny to hear this guy to talking about what a great thing it is when users put products to uses the designers never intended while he works for a company that makes this as hard as possible by restricting users rights in what they can do and product functionality at all personal experience is: What Apple doesn't want you to do, you won't do.

  • Innov Ace
    Innov Ace 10 months ago +1

    Simon sinek echos these same words... do not be defined as what you do be defined by why you do it. In order for advancements to occur

  • Innov Ace
    Innov Ace 10 months ago

    It’s like start with why...

  • BUF Records
    BUF Records 10 months ago +1

    Wauw what a great speach. I learned a lot!

  • Michael Platter
    Michael Platter 10 months ago

    its funny how he said "sucked"

  • Elizabeth King
    Elizabeth King 10 months ago

    You want to be creative, be innovative? Listen to this guy.

  • saurabh **
    saurabh ** 11 months ago

    "The next curve"....yeah i got it ....Thanx.....

  • Bright TV
    Bright TV 11 months ago

    how innovation in the business

  • Bright TV
    Bright TV 11 months ago

    thanks arts

    DINESH 11 months ago

    Just finished reading art of start 2.0 book and read this and it's pretty much the same thing

  • Syed Azaaz Ahmed
    Syed Azaaz Ahmed 11 months ago

    Simply Hats Off!

  • Dennis M. Hilario
    Dennis M. Hilario 11 months ago

    Just got inspired! I love gathering thoughts about innovation and post it here in my channel. Hope you guys check it out :)

  • sarah sun
    sarah sun 11 months ago

    what is USC?

    • Technology and Innovation
      Technology and Innovation 10 months ago +1

      University of Southern California also known by many others as University of Second Choice and by their archival University of California Los Angeles where Guy's kids go.

  • Nilesh Patil
    Nilesh Patil Year ago +3

    One of my favorite Ted talks which I can listen many times. Different way to explain the "WHY".

  • englishcoach jakarta Irawan

    awsome kawasaki !

  • John Lorraine
    John Lorraine Year ago +11

    Gus Fring must have watched this.
    He wanted to change the world !
    Imagine a world without boards,
    without waiting for what you want,
    great qualtity products on every level ,
    innovation in transport and cheap.
    Ship things that are innovative but have an element of crappyness
    Great products polarize people !!!
    Be in denial.
    Your product must be on the right corner ;)!
    Buy at Los Pollos Hermanos it will change your life :))

  • Victor Corsten
    Victor Corsten Year ago +2

    Please stop with the "good guy kawasaki" joke.

    • Mika Korhonen
      Mika Korhonen 8 months ago

      :) Why you don't start new religion when you know how others chould act...

  • al muchtarom
    al muchtarom Year ago

    Why he said lexus complete?

  • Samesh Wijeweera
    Samesh Wijeweera Year ago


  • AMetalPenguin
    AMetalPenguin Year ago

    Good talk, but Apple is not a consumer friendly company.

  • Sophie Legrain
    Sophie Legrain Year ago

    So inspiring...

  • First Last
    First Last Year ago

    I don’t like this guy

  • Jeremy Benson
    Jeremy Benson Year ago

    I have an innovation, lol. Find out how to turn all human waste everywhere into drinking water. Compact the rest into burnable wood. Maybe pellets or something. Being overpopulated is a lie, we could survive even if America was turned into a massive mega city, but we would need to do something constructive with waste and travel to the other nations to harvest foods. These burnable waste pellets could be sent to Antarctica, North Pole, Northern Canada, and anywhere it snows or gets cold. They could burn them in the deserts, just don't swallow the smoke, lol. And no you can't make smoked fish, beef jerky, or any other food product with it.

  • Marcus Bodington
    Marcus Bodington Year ago

    Guy, great advice, as TV and Film Producer your tips will surely help me reach out to a new audience.

  • Oliver Mechling
    Oliver Mechling Year ago +2

    absolutely great ted talk!

  • hotmandead1
    hotmandead1 Year ago

    Great speaker loved the 10 point model.

  • Takaya in Action
    Takaya in Action Year ago


  • Remy LeBae
    Remy LeBae Year ago

    Way better than steven johnson's! Ideas aren't always born from other people. Individuals are very capable with or without the help of others.

  • Valerie Dufix
    Valerie Dufix Year ago

    Wow! Loved it! Great presentation, I was mesmerized!!

  • Et Immortalem
    Et Immortalem Year ago

    Chairman mao: Let the flowers blosom, and let the people starve

  • Et Immortalem
    Et Immortalem Year ago

    The dude is also a great advertiser. What a man. lol

  • Manish Kumar
    Manish Kumar Year ago +1

    Exactly what I needed.... I am going to pitch my Idea very soon. Learned a lot from mr. Kawasaki.

  • Vinsent Chitekwe
    Vinsent Chitekwe Year ago

    "Don't let the Bozos grind you down"

  • JCarlos Quebrado
    JCarlos Quebrado Year ago +35

    "Honey, you're not in my dreams." What an intro!

  • Roman Mars
    Roman Mars Year ago

    Great advices no doubt, but a great Apple commercial also. And I cant decide what was more important of these) Just great product (like this speech) has it all.. and its great practical lesson of what's just happened in front of my eyes.