How to control emotion and influence behavior | Dawn Goldworm | TEDxEast

  • Опубликовано: 25 июл 2016
  • The world of scent and its influence is more powerful than you may be aware.
    Dawn Goldworm is an internationally recognized olfactive expert and the Nose behind successful fragrances for American Express, Lady Gaga, Design Miami/ Art Basel, Mercedes Benz, Valentino and many more… The inspiration of 12.29, Dawn’s vision of enriching brand experiences through scent, began with her Masters at NYU. Dawn’s expertise in perfumery is the result of years of training and research along with her work at Avon’s global NY headquarters and Coty Beauty in NY and Paris with a focus on North America, Europe, Middle East, Eastern Europe, Asia and LATAM fragrance markets. Dawn’s rare abilities in synesthesia (blending her sense of sight, touch, sound and smell), guide 12.29’s unique scent creation process, transforming branding into a complete sensory experience.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Комментарии • 78

  • Sonto Banganayi
    Sonto Banganayi 7 дней назад

    Are those Proctor and Gamble brands? I don't think that is correct.

  • Nancy Alexander-Carreira
    Nancy Alexander-Carreira 16 дней назад

    And what about those who can't smell?

  • Patrik Hallberg
    Patrik Hallberg 19 дней назад

    This was enlightening. I understand the how toos now that Dawn have told me the system behind and have given clues to different uses. And I love the calm way of presentation. Makes it easyer to listen to the words. The title is 100% perfekt. The part about manipulate is problematic as the word is used different in scientific and mundane worlds. So I understand some peoples reactions. But there are situations when noone thinks manipulation is wrong. Dawn told one good example. The mother manipulating the child to become soothed by putting her smell in reach of it.

  • Mariposa Redimida
    Mariposa Redimida 19 дней назад

    "Let's create new memories!"

  • Nicolò Franzutti
    Nicolò Franzutti 24 дня назад

    3:11 seems completely unlikely according to r/askhistorians... another tedx that has a questionable basis

  • pelaito2
    pelaito2 Месяц назад

    Incorrectly titled talks raise false expectations. And that's when viewers feel disappointed. Interesting talk though.

  • Kama Fitness - Aerial Yoga Girl™️

    Soo.....essential oils?

  • Lyndell
    Lyndell 2 месяца назад

    This was absolutely lame... This had nothing to do with controlling your emotions. At least not in the idea that I was thinking. Change the title.

  • Tia Cisco
    Tia Cisco 5 месяцев назад

    I'm not a fan of this idea as scent triggers migraines for myself as well as millions of other people and for us, everyone utilizing scents would do far more harm than help. I don't know if I agree with her in saying that the scents people enjoy are mainly based on just childhood memories either or that they are socially and culturally based. I actually happen to like the smells that cause my migraines (even essential oils as pure as doTERRA) but I've grown to associate those smells negatively over time due to the knowledge of the pain that comes shortly after smelling them. If everyone were trying to harness scent to sway emotional states or induce a mental calmness in others, the air would be toxic and polluted by this increased stimulation.

  • Rcia Noventa
    Rcia Noventa 5 месяцев назад

    I wasn't expecting that. Thanks for the information.

  • 822 ricopin
    822 ricopin 5 месяцев назад


  • Cinnamon Parsley
    Cinnamon Parsley 6 месяцев назад

    If this is the case, then why is it that we have a very strong attraction to foreign smells that we haven't previously been exposed to in childhood? Whether it's pheromones, foods, flowers, herbs/spices...her theory doesn't add up

  • Bree
    Bree 7 месяцев назад

    She’s like an intelligent and superior Version of Jennifer Lawrence

  • Tatiana :P
    Tatiana :P 7 месяцев назад


  • Eera Rosli
    Eera Rosli 7 месяцев назад +1

    im sensitive.. sometimes i really2 hate scent , no matter how good the scent is. it just destracted me.

  • David Hobson
    David Hobson 7 месяцев назад +1

    What am I supposed to do with this information? It was interesting but I can't find any takeaways that I can use or apply. I still have no idea what scents to use when or how. I just know a little better about how little I know.

  • Ramana Chandrasekar
    Ramana Chandrasekar 7 месяцев назад

    Amazing content.... Such a sensible influential talk. 🌸

  • Chandrahas Chouhan
    Chandrahas Chouhan 7 месяцев назад +1

    Hunger games mocking scent?

  • ANNA Jankowska
    ANNA Jankowska 7 месяцев назад

    Another fishing expedition

  • jonathan murray
    jonathan murray 8 месяцев назад

    Irac the smell that's why it so hard to get better that smell it all comes back those poor vets how can we help them

  • Christoffer Nerdx
    Christoffer Nerdx 8 месяцев назад

    She is so beautiful pls talk more

  • ili n
    ili n 8 месяцев назад

    she looks a little bit like jennifer lawrence

  • Fida Ali Rasou
    Fida Ali Rasou 9 месяцев назад

    thank you maam ,nice ideas ,,fida And arif

  • Solomon Unzicker
    Solomon Unzicker 10 месяцев назад

    There are twelve different notes in music not seven

    • Keith Klassen
      Keith Klassen Месяц назад

      Most music is diatonic, that is, conforming to a scale. The vast majority of scales use 7 notes, as you must already know.

  • Fiona
    Fiona Год назад +1

    Her voice is kinda relaxing

  • Indigo Child
    Indigo Child Год назад

    Amniotic not ambiotic.

  • Annette Bejany
    Annette Bejany Год назад +8

    I have walked out of stores because I have an aversion to those artificially scented vapor diffusers. It's the smell, and the fact that I know they are trying to manipulate my buying choices . it disgusts me.

  • princess melody
    princess melody Год назад

    Wow she is stunningly beautiful

  • MOBK
    MOBK Год назад

    Interesting and lovely talk.

  • Bel Behr
    Bel Behr Год назад +2

    All these (AI) artificial intelligence info-visual-tones videos make one reflect on their words, the more I listen and compare them the more I hear FB and MS owners in them, trying to shape, influence and train minds to think like a robot and take from our minds to add to their database for the benefit of the robot agenda under-minding that each one of us is a human bean not a case. Interesting!

  • Infinite
    Infinite Год назад +2

    She's so calming~

  • EL AMRANI Houda
    EL AMRANI Houda Год назад

    it s intersting but how to use it fot controling emotions i think the talk was not compresensive

    • Smart Cat Collar Project
      Smart Cat Collar Project Год назад

      They diffuse scents that make people feel safe and happy so that they buy more stuff in supermarkets...
      Now using it for your own personal development... well I suppose the profit is so much lower than nobody cares... ?

  • Roxanne Truebody
    Roxanne Truebody Год назад +7

    Great, another way to manipulate people

  • Moblet Lentab
    Moblet Lentab Год назад

    Bloody Christians

  • DeeEll86442
    DeeEll86442 Год назад +6

    I'm a therapist and I like the idea of using smell to help my patients. These TedX videos really give me some great ideas for group discussions.

    • Ben Wilson
      Ben Wilson 8 месяцев назад

      Please look into doTERRA essential oils then! I can share some information with you! It is much safer than using synthetic fragrances!

    • Teresa Ely
      Teresa Ely Год назад

      I concur and do appreciate reading your honest sensible comment it is worth reading!

  • Rebecca Lynn
    Rebecca Lynn Год назад +1

    Oh my gawwwd, there are NOT only 7 notes! Stop! There are 11. Sigh.

    • Keith Klassen
      Keith Klassen Месяц назад

      +FragranceView We don't talk about the tritone tho...

    • FragranceView
      FragranceView 8 месяцев назад +1

      There's actually 12 notes.... not 11

  • Rebecca Lynn
    Rebecca Lynn Год назад +6

    In our mother's STOMACH? What on Earth? Mercy me.

  • MaCoeur
    MaCoeur Год назад +7

    Oh great....Another potential manipulation tactic we'll have to add to the never ending list....woo hoo. Can we leave nothing alone?

  • Maria Gradilla
    Maria Gradilla Год назад +6

    Lol I love smelling my boyfriends . Smell is important to me

  • Maria Gradilla
    Maria Gradilla Год назад +2

    Not my momma it has to look Clean !

  • Sahn Song
    Sahn Song Год назад +2

    I've learnt something from this video

  • Abhinav Mishra
    Abhinav Mishra Год назад

    She is lovable.

  • _annamw_
    _annamw_ Год назад +14

    The title is really misleading!

  • anibassb
    anibassb Год назад +23

    Its a great talk, yet it is disappointing because after reading the title you would expect something different... It was nothing about 'how' ... it was more about 'with which tool'

    • MaCoeur
      MaCoeur Год назад +2

      ...and THAT ladies and gentlemen, is and example of HOW TO CONTROL EMOTION (you were either "excited" to learn this "skill" or you were "disturbed" by the idea ) and INFLUENCE BEHAVIOR (get people to watch) with just one simple misleading title!

  • lemme guess
    lemme guess Год назад +4

    99% of people I know use a deodorant, cologne, perfume, or use scentsys or scented candles, air freshener in their home and car...always trying to influence with scent

  • Sassy Rabbit
    Sassy Rabbit Год назад +17

    She looks like Jennifer Lawrence

  • Shishira S Gowda
    Shishira S Gowda Год назад

    Not sure

  • Leeya Engel
    Leeya Engel Год назад +10

    She talks like she's unaware that people regularly use perfume. Not worth the time.

  • Jaundiced Jape
    Jaundiced Jape Год назад +18

    Very interesting, but the presentation is rather robotic. I'd like to see you be you.

  • Britt Nicholson
    Britt Nicholson Год назад +130

    Jennifer Lawrence doesn't sound like herself...

    • drbilldc
      drbilldc 4 дня назад

      Britt Nicholson 😂😂YES!!

    • Dale Dunn
      Dale Dunn 2 месяца назад

      She sounds like Lisa Kudrow.

    • HulkSmash2736
      HulkSmash2736 7 месяцев назад

      Weak asf!!! 😂😂😂

    • MOBK
      MOBK Год назад +2

      Haha - my thoughts exactly. I immediately thought she looks exactly like her. Dopplegangers are real!

  • Eugenia Moreno
    Eugenia Moreno Год назад +18

    what a nightmare for those of us who are sensitive to the chemical cocktail of added fragrances. what about studies about the physical reaction to chemicals by the respiratory system?

    • Ben Wilson
      Ben Wilson 8 месяцев назад +1

      That is why essential oils are AMAZING! All natural, non toxic and very rarely have any unwanted effects. Of course, quality is paramount. Cheap oils are often filled with synthetic fillers, you may as well be using a store bought perfume.. That is why I trust doTERRA Essential Oils for my family. The quality and transparency of the company is unmatched!

    • Rebecca Lynn
      Rebecca Lynn Год назад

      Eugenia Moreno Indeed! Same here!

    • Mermaid Flows
      Mermaid Flows Год назад +2

      I can't stand added fragrances. I'm extremely bothered by perfumes and colognes they are all very unpleasant to me and make my nose burn. The last thing we need is for companies to use that shit to try and influence our emotions. Don't they already try to do that? She believes that scent is underutilised in our lives? I disagree. It is obviously over utilised. This was the worst ted talk I've ever listened to.

  • Michelle Santana
    Michelle Santana Год назад +3

    bla bla bla

  • TheAkelei
    TheAkelei Год назад +31

    She is right in many ways - but I strongly do reject manipulation by scents. It's enough to be overflooded with tunes wherever I go - It would be disgusting if they would try to overwhelm me with smells, too. Oh please not.

  • Jen Since88
    Jen Since88 Год назад +242

    This should actually be entitled: "How Does Scent Influence Emotion?" This has nothing to do with controlling your emotions.

    • mutale Phiri
      mutale Phiri 5 месяцев назад

      Jen Since88 agreed

    • Jill Rodgers
      Jill Rodgers 10 месяцев назад +1

      TedX is getting really lame

    • Cindy Mulvey
      Cindy Mulvey Год назад +1

      anibassb NOSEY

    • Cindy Mulvey
      Cindy Mulvey Год назад

      Yes, so, we end up as the nodey ones , why she titled it the way she did.

    • anibassb
      anibassb Год назад +11

      Jen Since88 and it was nothing about 'how' either. There isn't a method given, your attention is only called up on a tool:your nose.

  • Shento 2Edgy
    Shento 2Edgy 2 года назад +3

    she is stunning, where do I find a woman like that? It seems like I am surrounded by plebs