Why Isn’t White Castle A Fast-Food Giant?

  • Published on Nov 16, 2019
  • White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
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    Why Isn’t White Castle A Fast-Food Giant?

Comments • 4 655

  • jcrkorn
    jcrkorn 2 hours ago

    I want that "slider meal with the cheese sauce you pour over it" here in the states... *Homer voice* mmmm, cheese sauce..."

  • Elle Bee
    Elle Bee 7 hours ago

    *Reads title* "Why Isn’t White Castle A Fast-Food Giant?"
    *Thinks* Man, Kal Penn sure looks tasty, I mean, Yay, White Castle! 😂

  • Helifano Dobezanozi
    Helifano Dobezanozi 7 hours ago

    It didn't spread because unless you grew up eating it, it tastes like sh*t! Nostalgia can go a long way!

  • getliquified
    getliquified 8 hours ago

    White Castle is so good!

  • the eye in the sky
    the eye in the sky 9 hours ago

    Word has it that if you want to go to the bathroom and clean out your stomach! Eat white castle hamburgers.😂😂😂😂😂

  • 2prize
    2prize 12 hours ago

    please come to brazil

  • amartinjoe
    amartinjoe 13 hours ago

    we have them at Wal-Mart here in Canada - frozen food section of course - and goddamn! they're delicious.

  • Ashley Patterson
    Ashley Patterson 17 hours ago

    Lol whites only burger....

  • victoria b
    victoria b 23 hours ago

    Yooo that's crazy. Everytime my family got white castle as a kid we ate it late at night. Never during the day

  • Mario Chalmers
    Mario Chalmers Day ago

    Family owned. That’s why. Keep it tight baby 👶🏽

  • bobwatters
    bobwatters Day ago

    Wow White Castle went from $1.3M to $1.5M sales per store in NINE YEARS, that is quality management! They managed to be outpaced by inflation, genius! That whole family management team should give them selves a ton of raises based on their targets of net zero growth, this is a world class team right here! CNBC is once again proving they are dumb as hell for promoting this story as if it's a success, this company is a disaster.

  • Justin White
    Justin White Day ago

    White Castle is gross lol. Especially the grocery store sliders

  • Luis Ventura
    Luis Ventura Day ago

    Lady we have one in Houston.

  • Blaine W
    Blaine W Day ago +1

    When you live in Oklahoma and their are no white castles so you buy some frozen sliders from your grocery store and eat them while watching this

  • Demarcus Q
    Demarcus Q Day ago

    You know they gotta be the humblest in the game

  • Boggob
    Boggob Day ago

    *"Jalapeno sliders and onion rings... Mhmmm, I'll be right back"*

  • Damian Quintanilla
    Damian Quintanilla Day ago +1

    Nah I’m from Michigan there’s a white everywhere

  • Brandon Cooper
    Brandon Cooper Day ago

    I’m from north jersey , we ate here every weekend after the skating rink on Saturdays, good ole days,

  • Kain R Heinlein
    Kain R Heinlein Day ago

    Sorry but the first McDonald's was in San Bernardino (the fast food capital of the world) in the 40s.

  • RyanMartinDrums
    RyanMartinDrums Day ago

    One word.... ONIONS!

  • Annie Kautz
    Annie Kautz 2 days ago

    Opening one in Las Vegas was a dream come true for those in the West Coast!

  • Bongo Cat
    Bongo Cat 2 days ago +4

    i dont think you guys know what the
    MIDWEST is

  • Bongo Cat
    Bongo Cat 2 days ago +2

    i always pronounce it
    not INtegral
    ;( have i been wrong this whole time?

  • polong99
    polong99 2 days ago

    LOL the staffs in the outlet where they interview the CEO must be superbly acting being busy AF

  • OsamaBinGlockin
    OsamaBinGlockin 2 days ago

    The guy at 9:20 has such a rapey vibe

  • javier salazar
    javier salazar 2 days ago

    9:19 wtf that map ??

  • PGT Beauregard
    PGT Beauregard 2 days ago

    White Castle had been an institution years before McDonald's, but their locations lacked a drive-thru. McDonald's did a great job of promotion, development, securing investors, and designing stores(playgrounds, drive-thru's). Together with superior product development(forget about Ray Kroc's Hulaburger) and you have a recipe for great success(McDonald's) or stagnation (White Castle). Pity, as I miss the simplicity and purity of the White Castle brand.

  • FixItCar
    FixItCar 2 days ago

    Because it's disgusting!!

  • G_R_ I_M_
    G_R_ I_M_ 2 days ago

    💩 The belly bombin' baby boomers 💩

  • Jerzey Boy1995
    Jerzey Boy1995 2 days ago +2

    The Smallest fast food joint.
    In-n-out burger: Here's a plane ticket to come visit us.

  • Brandon Yu
    Brandon Yu 2 days ago

    “White Castle represented cleanliness” Have you seen the White Castles in Vegas???

  • CoolStuff Unboxings
    CoolStuff Unboxings 2 days ago

    White castle is expensive, they have decent chicken sliders but when one costs over a $1 and I need like 6 or 7 of them. It just doesn't make sense then compared to other franchises like McDonalds

  • Khenty-imentiu
    Khenty-imentiu 2 days ago

    Because the word white is in it.
    If it was black castle.... It wouldn't work, never take or get blame and if you didn't eat there, you'd be racist.
    So the government world Step in and force everyone to eat there....

  • Michael Schlimmer
    Michael Schlimmer 2 days ago

    Found one once, and they were terrible

  • Mary Jane Cima
    Mary Jane Cima 2 days ago

    We need one in south jersey!!!!

  • Keifer
    Keifer 2 days ago

    We don't have white castle where I live when I went to St. Louis at 27 years old I had to try it and idk if I got unlucky or what but the one I went to was horrible.

  • alfred baxter
    alfred baxter 2 days ago

    We still have couple white castles in minnesota

  • Lil Zam
    Lil Zam 3 days ago

    White Castle is nasty don’t know how people like it

  • Stan Wolenski
    Stan Wolenski 3 days ago

    Buy them by the sack. For many years the price was 12 cents each, 8 for a buck with something left over. There were several different in Jersey, not all in the best if neighborhoods. In Texas I am only able to buy White Castle at our supermarket, good but not the same as hot off the grill.

  • Green Dash24
    Green Dash24 3 days ago +4

    There foods garbage, that’s why. Their burgers taste like some microwaved meat on a bun

    • Green Dash24
      Green Dash24 2 days ago

      FaZe EXTRENE The best of the best is Fuddruckers. White Castle burgers don’t even LOOK appetizing 😷

    • FaZe EXTRENE
      FaZe EXTRENE 2 days ago


  • Renee Larson-Endsley
    Renee Larson-Endsley 3 days ago +1

    Because you’ll see why after you use the restroom 5 minutes later. 🤣

    • Elle Bee
      Elle Bee 7 hours ago

      That can't be enough by itself; Bojangles is like pressuring washing your insides with Drano and they've still got a ton of locations 😂😂🤣

  • Wayne Merryman
    Wayne Merryman 3 days ago

    Nastiest semblance of a hamburger ever. The last 1 I attempted to eat was a soggy mess. My dog even walked away from it.

  • Abigail Vazquez
    Abigail Vazquez 3 days ago

    i used to love white castle! i used to have near me but i think it closed or moved to another location. wish i could have some!!

  • It is what It is
    It is what It is 3 days ago

    Now at Disney soon

  • Tony Potato
    Tony Potato 3 days ago +3

    Tried White Castle for the first time, ordered 3 "burgers", ate one and gave the rest to the homeless dude hanging out in the store. Holy hell these burgers are god awful.

  • Coin Horder
    Coin Horder 4 days ago

    Mc Donalds and Burger King is not that great and not as good as they used to be. There need to be more White Castles and Jack in a Box

    CHUUMPASS 4 days ago +1

    just when I thought I knew a good bit about American cuisine and fast food culture I come across this, never actually heard of White Castle before. will definitely like and try it as soon as I can once I make it back to America.
    greetings from germany.

  • Kung Pao Pizza
    Kung Pao Pizza 4 days ago

    *More importantly*
    Why is Burger King a fast food giant?

  • Kaikyouto
    Kaikyouto 4 days ago

    I remember eating at White Castle's in KL in the early nineties, square sliders were a revelation to me. I was really disappointed when they closed down their Malaysia restaurants.

  • Heather Bergstad
    Heather Bergstad 4 days ago

    Their in store burgers don't taste the same as fresh they are still very yummy it would take me a day and about $500 to drive to a store so I will keep buying the ones in the store it is much cheaper and still get the great burger.

  • John McMahon
    John McMahon 4 days ago

    Fast Food? You gotta be kidding, every White Castle restaurant is so slow to get your order. It shouldn't take so long to cook a small burger.

  • Losttouchjs
    Losttouchjs 4 days ago

    If you’re not going to expand in the United States then why would you expand overseas? 😂

  • enkadu007
    enkadu007 4 days ago

    Live near one, its meh

  • Hey Mister DJ
    Hey Mister DJ 4 days ago

    Because they don't franchise their restaurants out to mfs from India and Africa that's why!!

  • Zack Smith
    Zack Smith 4 days ago

    I drive over an hour to the Belleville location... please put one in Marion IL lmao

  • David Hampton
    David Hampton 4 days ago +1

    We’re about to have the worlds largest and the 1st in Florida White Castle down here in Orlando soon!!🤤🤤🤤

  • Jersey point guard
    Jersey point guard 4 days ago

    1st off if they franchised the restaurant instead of keeping it family owned it would have been HUGE! Way bigger than Burger King and McDonald's

  • gamer pro omg
    gamer pro omg 4 days ago

    White Castles all over the midwest except for the Hawkeye state.

  • Brian Maass
    Brian Maass 4 days ago +1

    It's because they are nasty tasting burgers and thank god not on the west coast.

  • bob lask
    bob lask 4 days ago