Niche Marketing: How to Find a Need and Fill It

  • Published on Sep 27, 2018
  • For show notes and resources mentioned in this video:
    The key to building a successful business lies in creating a product or offering services that solve a problem. That said, when the problem you’re trying to solve is one that’s already being taken care of by an army of established competitors, you may find that your audience is less eager to see what you’ve got. Does that mean that every problem has already been solved? No, it only means that if you want to give people a solution they can use, you have to segment your audience and find the right niche, and that takes niche marketing.
    In this video, “Niche Marketing: How to Find a Need and Fill It” (part of the 97th Floor Mastermind Interview Series), 97th Floor’s own Shante Schroeder interviews Jim Higgins, CEO and Founder at Solutionreach, about how to find a need in the market. Using the experiences he had while founding Solutionreach, Jim Higgins shares insights into personal discipline, industry disruption, and incorporating data into niche marketing methods.
    For more insights into methods, data, and connecting with customers, visit, and give the people what they want.

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