The first secret of great design | Tony Fadell

  • Опубликовано: 3 июн 2015
  • As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing - and driving - change.
    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
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Комментарии • 474

  • sheikh adil
    sheikh adil 21 час назад

    another irritating aspect of geysers no timers

  • Fahmi Azrol
    Fahmi Azrol День назад

    previously, I had experienced in hotel line...I really hate those stickers on apple idea, make my work harder and consumed alot of time to remove every stickers before serving the guests...very disturbing and u will hate ur work

  • abderrahman Ziane
    abderrahman Ziane 10 дней назад

    Is this video good

  • Yousuf Qazi
    Yousuf Qazi 15 дней назад

    The stickers are organic and don't need to peel it off

  • Alex Sunderland
    Alex Sunderland Месяц назад

    He is the best indeed

  • Braskabeast
    Braskabeast Месяц назад

    @4:20 “The time he visitided his friend” the little things.

  • דותן רביד וידאו
    דותן רביד וידאו Месяц назад

    amazing and creative

  • nancy jain
    nancy jain Месяц назад

    Interesting... comedians notice every minute details of problem and make everyone laugh, but designers look at the problems to solve it!

  • Nebojša Vitorović
    Nebojša Vitorović Месяц назад

    breed fruit with stickers in their dna n make scanners for them ez lyf mail me the monees bubbye

  • MrUratox
    MrUratox 2 месяца назад

    Just put the sticker on the Part of the apple which isn´t eatable. On the stalk

  • Hamza Ahmed
    Hamza Ahmed 2 месяца назад

    Focus on small details and solve the problem no one else see.

  • Nikita Alatyrev
    Nikita Alatyrev 2 месяца назад +1

    Tnx, great! I've wasted 7 minutes of my life) not-watcher-friendly)))

  • LiquidMocoFilms LLC
    LiquidMocoFilms LLC 2 месяца назад +1

    This is probably one of the worst TEDs I've ever wasted my life on.

  • Pratik jain
    Pratik jain 2 месяца назад

    He really looks frustrated n annoyed by steve job's job😊😊

  • Rush Aid
    Rush Aid 3 месяца назад +1

    love his outfit

  • elusiveanmol
    elusiveanmol 3 месяца назад

    The charged battery is good however I just have a question: Doesn't it make shipments of tonnes of iPhones..all charged, a safety risk? What if the battery explodes?

  • 최준연
    최준연 3 месяца назад

    This class gives the basic perspective that product designers should have.
    Just as a comedian made us laugh by presenting our habitual behavior in our daily lives, not only product designers but also all designers are aware of everything and make small changes.
    In order to look at the small things, I think it will take a look at everything in the world, not a general and habitual one.

  • S w i f t
    S w i f t 3 месяца назад

    thank me later Tony ;) Lasers are the making everything better :D

    GUAVA BEAN 3 месяца назад

    Check out 😉

  • Yoclion Precision Group
    Yoclion Precision Group 3 месяца назад

    Hey guys, watch here if you are looking for a reliable OEM manufacturer which help you make your design products to a reality ! Starting from a concept to a prototype to mass production in the end.

  • Yong Seon Lee
    Yong Seon Lee 4 месяца назад

    This video is trending on - the LinkedIn for creators
    Become a member today and get access to work opportunities, contents and creators worldwide!
    Collaborate with designers, chefs, artists, and more.
    Make your own portfolio by importing contents easily from your social media account.
    It's all free of charge, and easier than LinkedIn, Wix, Wordpress or Behance!

  • JAN
    JAN 4 месяца назад

    great talk

  • It's Happening Vlog
    It's Happening Vlog 4 месяца назад

    Programming a non-smart thermostat is worse than paying taxes.

  • Natalie _Creates
    Natalie _Creates 4 месяца назад +1

    Boy it’s so hard! Trying to get that sticker off that dam apple!

  • Fahad Manzoor
    Fahad Manzoor 4 месяца назад

    Shining Eyes

  • liddle deah
    liddle deah 4 месяца назад

    Hit u up a major edit /comment

  • liddle deah
    liddle deah 4 месяца назад

    I want to hook up a badashh
    Comment or three

  • liddle deah
    liddle deah 4 месяца назад

    F man I bearly even know let alone don't care bout pickers cuming to my shhh to spy

  • liddle deah
    liddle deah 4 месяца назад

    I'm thinking of a free range design multifunction,multichoice "tab"operations post feature🦍🎃

  • Suguna R
    Suguna R 4 месяца назад


  • Dranco Savale
    Dranco Savale 4 месяца назад

    This guy talks about problems and then about apple stickers. Maybe this guy isn't looking broad enough...

  • Atelier PhilippE
    Atelier PhilippE 4 месяца назад

    @15:40 that guy in the middle having a good sleep. Nice

  • Krupali
    Krupali 5 месяцев назад

    All events are so fun because people from far get together to help work on something people would need.. its an amazing talk though, I loved

  • ThatEditingBaka
    ThatEditingBaka 5 месяцев назад

    3 years later and I'm still waiting for edible stickers on food...

  • onee
    onee 5 месяцев назад +5

    That sticker wasn't there for you to easily check in and out. It is used to promote the company that made these apples. That is why Chiquita banana is so well known. Thanks to those stickers and their ads. It's probably only used in the US to check out. Because where I live the cashier weighs your fruit before it has a price.

    • kledder
      kledder 5 месяцев назад

      Same here.

  • Meet Shah
    Meet Shah 5 месяцев назад

    What's his name?

  • Linda Hsu
    Linda Hsu 5 месяцев назад +1

    The stickers should be eatable~~

  • Avanish Shivpure
    Avanish Shivpure 5 месяцев назад +9

    1.Look broader
    2.Look closer(tiny details)
    3.Think young(curious questions)

  • Abraham Wondafrash
    Abraham Wondafrash 5 месяцев назад

    Habituation is a great but dangerous thing!

  • Un Disclosed
    Un Disclosed 5 месяцев назад


  • Ghiffari Mohammad
    Ghiffari Mohammad 5 месяцев назад

    stickers on fruits are actually edible incase you didnt know

  • instant lunch
    instant lunch 5 месяцев назад

    Wow. Very interesting. Thanks

  • Giovane Alucard
    Giovane Alucard 5 месяцев назад +1

    And them, Apple died with it's creators.

  • K R E T H
    K R E T H 6 месяцев назад

    What I she talking about? There is no better feeling than removing the sticker before you eat an apple

  • AJ R.
    AJ R. 6 месяцев назад

    Solve a simple problem in exchange of consumers money, wow

  • Anhad Singha
    Anhad Singha 6 месяцев назад

    If charging for mobile products isn't required in future then the information of battery back up should be accurate and not say 'upto', this is one thing that must professionals want to avoid. They want accurate details on what they expect out of the product. I'm a righty and don't like the volume control on my iphone 5s.
    I feel that products sold in India should have the volume control on the right side because of neurological reasons. I don't dig the mic and speaker design and cable design either.
    Most importantly, I need ios 7 instead of ios 10

  • Tim Titus
    Tim Titus 7 месяцев назад

    @4:20, I like to visitedededed my friends too

  • Jmax
    Jmax 7 месяцев назад +1

    this guy solve problems ! even if there is no problems :DDDDDDD

  • Product Design Online
    Product Design Online 7 месяцев назад

    Just think about this for a second... how many stickers could the audience be peeling off Apples while watching this video?

  • Josh Brown
    Josh Brown 7 месяцев назад +2

    Grow your own fruit?

  • Anthony Brobston
    Anthony Brobston 7 месяцев назад

    First off, good talk. I most definitely agree with the 3rd point.
    On a side note, does this guy remind anyone else of the actor Paul Scheer (Andre) from the TV show The League?

  • Ella
    Ella 7 месяцев назад

    When you get two stickers on the same apple

  • Houses&Design
    Houses&Design 8 месяцев назад


  • Henry Hoisington
    Henry Hoisington 8 месяцев назад +1

    nothing interesting...bye

  • Sara Grimaldi
    Sara Grimaldi 8 месяцев назад

    HAHAHAHAHAHA now Apple invented the "charged item once you open it.
    It is true when they say that these cultists fanboy stay fanboy, no matter what.
    One thing is to talk about design, and make good points, another is to go the extra mile and say that you solved a problem, that affect only people with serious anxiety about waiting to charge a product :) The problem is that there are people that can't wait to charge some overpriced stuff they just bought, and it goes side by side with having problems with a sticker, and don't think that maybe you want to wash the fruit :)

  • Curtis Menzies
    Curtis Menzies 8 месяцев назад +1

    What's this dudes beef with stickers?

  • Khoa
    Khoa 8 месяцев назад +1

    I've been thinking about why I am way more stupid as I grow up. I viewed the world was super-duper different when I was a child and I feel like all of my potentials is gone now.
    Thanks for giving the answer.

  • HotelPapa100
    HotelPapa100 8 месяцев назад

    Batteries back then were NiCads By the time they arrived at the customer they'd be discharged. With Lithium today pre-charging is a natural.
    Now I'd like an additional charging mode: Plugged in, or preparing to go off-grid. Because keeping a Li-battery fully charged kills it.

  • Zane A
    Zane A 8 месяцев назад

    9:14 is that Jim Hackett? Ford's CEO??

  • Yellow Dough
    Yellow Dough 8 месяцев назад

    "habituation" - curse or a blessing? - have young minds on your team! decent talk.

  • ursu silviu
    ursu silviu 8 месяцев назад

    design secret here

  • Jkimdesignstudio
    Jkimdesignstudio 8 месяцев назад

    Hey everyone, I just started a Patreon page where I'll teaching about Product Design.

  • Mayku
    Mayku 8 месяцев назад

    This is awesome. Love the process of seeing a problem, getting an idea to fix it and working hard to make it real. So rewarding.

  • Robert Rivera
    Robert Rivera 8 месяцев назад

    Great talk. I have to apply the 80/20 rule to his speech. 80% is accurate, and aligns with Alibaba Jack Ma. He dismisses anything older than young which is very narrowed mindset. So he started building something good with his hands, and destroyed the speech with his feet. Mr. Fadell seems to be habituated on age, which opposes all the points of his talk.

  • World Goldman
    World Goldman 9 месяцев назад

    I got to make up an item for school and don't got any ideas. Help!
    Sorry for asking this here but does anybody know an imaginative item that is of great utility for an architecture student on (sign) excursion. Name the purpose (s) of the item and draw its use in its usage situations.

  • Easy and Simple Rangoli art
    Easy and Simple Rangoli art 10 месяцев назад

    Love your channel. Easy and simple Rangoli art

  • Kw Lee
    Kw Lee 10 месяцев назад

    Hey guys What was he trying to say at 2:16??
    He’s saying like “You stared to just ??? Peeling the label off”
    What is ???

  • SunshineCloudyMusic
    SunshineCloudyMusic 10 месяцев назад

    Oh wow!! I have ideas!!

  • Ali Beran Düz
    Ali Beran Düz 10 месяцев назад

  • Mike Kenneally
    Mike Kenneally 10 месяцев назад

    putting stickers on apples is ridiculous what about the glue in the sticker not good

  • Edvin Joseph
    Edvin Joseph 11 месяцев назад

    Instead of stickers, use edible ink.

  • CHRAIBI Mohammed Yassine
    CHRAIBI Mohammed Yassine 11 месяцев назад

    Stop tracking me

    MANGESH NIKAM Год назад

    great..# inspirational speech...

  • Pankaj Verma
    Pankaj Verma Год назад


  • Ana Mae
    Ana Mae Год назад

    I like the stickers on them apples and peaches coz it reminds me to wash the fruit before I take a bite..

  • pyroghost11
    pyroghost11 Год назад

    such a great speaker!

  • gadgetboy001
    gadgetboy001 Год назад

    I love design, but this guy is unbearably American so I can't watch this crap for more than 1 minute


    He can tell his KID, Tie a Rope and Pull inside your room with a bell. Whenever some one pulls the mail box, the bell rings. PROBLEM SOLVED!

  • ajay krishna
    ajay krishna Год назад

    such a small thing is your problem you can cut it of k

  • ajay krishna
    ajay krishna Год назад

    nice and good

  • royalninja
    royalninja Год назад

    lol the sticker on fruit is edible, you don't have to do that dig n flick

  • Wemdiculous
    Wemdiculous Год назад

    can someone change the keys on my keyboard to hexagons instead of rectangles?

  • WallMatt
    WallMatt Год назад

  • Pranay Tony
    Pranay Tony Год назад +2

    Great Happy Inspiring Session!

  • Krish Mandal
    Krish Mandal Год назад +1

    Stopped. 10:45 of my life wasted on this talk. Where's the secret of great design?

  • Agama Aaron
    Agama Aaron Год назад

    I think your speech are pretty good, thanks!

  • Trenasist
    Trenasist Год назад

    Amazing talk, I especially love the point about having a child like mind in order to create and solve problems better.
    I've always wondered why i've got a non-conforming mind. I'm often bouncing outside old routines all others would be in, finding ways more efficient, even when I was in the Army. The ideas helped my peers but not always my hierarchy, as most were old school and stubborn. But turns out no one likes change until they're child minded also.
    The sticker is an interesting one, so many ways to identify an apple. But you can't go too nuts, trying to modify it, cause customers still want to buy a normal APPLE. To marking the skin, to sticking the labels on the stalk. I could even think of putting the barcode on the batch of apples, where the apple came from, and then have a machine flash a batch number on the skin where it only pigments it, and then the register can scan that number.
    Totally edible, but less simple

  • David S.
    David S. Год назад

    The comments on this video make me feel smart.

  • Ruben Campos
    Ruben Campos Год назад +1

    a little hard to do when your boss goes "im going to need that design comp in about an hour" lmao

  • Kay Sandoval
    Kay Sandoval Год назад

    I currently work in produce at a grocery store and am studying UX Design on my days off. This video really resonated with me.

  • Jayant Dhote
    Jayant Dhote Год назад

    awesome vision

  • Key Medium
    Key Medium Год назад

    The fruit sticker analogy is great to describe the subconscious and our habits.

  • BursaDesain
    BursaDesain Год назад

    nice content, thank you

  • TokyoXtreme
    TokyoXtreme Год назад +161

    You need to wash the apple anyway though.

    • Hail kspeeder
      Hail kspeeder 8 месяцев назад +14

      John Zuo i'd feel uneasy if i don't wash the apple no matter how ready to eat it is

    • Hao Li
      Hao Li Год назад +1

      Not really in NZ

    • John Zuo
      John Zuo Год назад +3

      Actually in Australia most supermarket you can buy and eat it directly

  • Beatriz Rodriguez
    Beatriz Rodriguez Год назад

    I'm a designer, much like Mary there. Can't sell squat. Even had the uspto deny a patent because I didn't define myself as small entity instead of my actual status which is micro entity. I sent them all of the documentation. I've discovered that one of the ways to actually change perspective in design is to literally be broke. Kind of stuck in an area, solving basic survival problems, and the resulting mental energy and flat out boredom, you start to notice what people aren't doing, in a big way. You can't afford a product, so you start curiously looking for better ones, whats out there, what would be better with less income, and you start improving it, automatically. I pay 10 bucks a month for internet, its well worth it, and it has slowly been turning me into a design genius.

  • BursaDesain
    BursaDesain Год назад

    good content, thanks

  • BursaDesain
    BursaDesain Год назад

    great video, thank you

  • Ahmed Abdullah
    Ahmed Abdullah Год назад

    what a words !!! look broader ! look closer ! think younger ! Nice talk

  • Jonathan M
    Jonathan M Год назад +4

    How will a set of screws inside a packaging lead to increased sale? I get his point of practical inventions but I doubt people look inside the package to see what kind of screws there is before they buy the product.
    Except if they first buy the product, find out it lacks practical screws in case they want to buy more of the same product. Then they risk to lose the upselling on that product on this specific customer.
    But then they have to outweigh the cost of designing and produce these new screws against the lost revenue on only the specific customers that are potential upselling for more of the same product. And therefor it might be a risk that its not worth it.

  • Danny ray
    Danny ray Год назад

    I wanted to watch this video. I really really did, But it just takes forever for them to get to the point in these Ted videos.