The True Cost of the iPhone

  • Published on Mar 15, 2019
  • First 200 get 20% annual premium membership of Brilliant:
    Thanks to Dave for the video idea! Go watch his excellent startup pitch:
    Pins & T-Shirts:
    This includes a paid sponsorship which had no part in the writing, editing, or production of the rest of the video.
    Music by Epidemic Sound:
    Full list of sources:

Comments • 4 880

  • PolyMatter
    PolyMatter  3 months ago +549

    After you check out Brilliant: don’t forget to watch Dave’s excellent video here:

    • whiteknight7 Wayne
      whiteknight7 Wayne 13 days ago

      My focus is business and learning it was a great marketing insight. Well presented!

    • daniel hoover
      daniel hoover 14 days ago

      Maybe you missed it but Apple is only changing the looks of the phone every 3 years now.

    • Cosmin Turian
      Cosmin Turian 29 days ago

      i just hope u die. clickbait video. 0 information, stupid looking guy , boring voice. go get a job

    • samu1508
      samu1508 Month ago

      u watsed over 10minutes of my life you twat!!!

    • Tech UnBolted
      Tech UnBolted Month ago

      Great understanding and an amazing video ! Which software did you use to make the video ( the graphics part) ?

  • 大名
    大名 8 hours ago

    Never ask this guy for directions😂😂😂

  • Jonas Modén
    Jonas Modén 8 hours ago +1

    Watching this on an iPhone 5

  • _ Torsky _
    _ Torsky _ 14 hours ago

    i actually wanted to know what it cost to produce damn it

  • Yasir Islam
    Yasir Islam 14 hours ago +1

    watch in x1.5 speed or higher :)

  • Joel Diaz
    Joel Diaz 15 hours ago

    Oh.... Well...... That was a brilliant ad.

  • dark side
    dark side 16 hours ago

    Samsung is more fair and real and better

  • Up DeRa
    Up DeRa 16 hours ago

    7:16 welcome ; )

  • deepak parmar
    deepak parmar 16 hours ago

    Wasted 13 minutes to here that I need to buy brilliant course with 20% discount at then end, still dont know what is actual price of Apple phone :)

  • Branflakes 4547
    Branflakes 4547 18 hours ago

    That was a seedy loop around to advertise Brilliant. Take my downvote sir

  • Mariam Torres
    Mariam Torres 19 hours ago

    What are u really talking about ?????? Just talking around the bush ???

  • Gibraltar
    Gibraltar 20 hours ago

    lmao u suck

  • Rinki Gamer834
    Rinki Gamer834 21 hour ago

    Microsoft, Amazon, and Alphabet
    Me: *Wheezes*

  • Christon.sirju Sirju
    Christon.sirju Sirju 22 hours ago

  • Bernard Castleby
    Bernard Castleby 23 hours ago

    Apple phones are hands down the most difficult phones to replace parts. Not making it any easier lol.

  • MrUkbeats
    MrUkbeats Day ago

    This is a advert in a round about way.

  • Mirko Sardini
    Mirko Sardini Day ago

    Sempre i più coglioni noi Italiani.. 1416$ vs 999$ in USA

  • Dylan Plantz
    Dylan Plantz Day ago

    My grandfather owned 2 mattress off Hodges blvd in Jax back in the day to wash money. He sold those and the new owners are washing.

  • Bassterra
    Bassterra Day ago

    Click bait bullshit

  • Intersect
    Intersect Day ago

    You are actually a bad person, fucking whole video for 1 advertisment. I wish youtube had blacklist option for some channels like this, definitely never watching any videos you make again!

  • maxx1mus1041
    maxx1mus1041 Day ago

    Apple has been ripping people off for years with thier over priced phones think about how much money people have thrown away just for a dam phone 😂😂😂😂

  • John Adefila
    John Adefila Day ago

    well is cool.
    This is really cool you've sent me over $

  • The Golf Life
    The Golf Life Day ago

    Seems like apple would want to focus on offering more accessories. After all if it’s an apple branded product you know it’s going to be of higher quality than 99% of most the crap offered on amazon, eBay or at your local wireless store and yet they still have huge profit margins. Still when I go to the apple store there are very few accessories for my iPhone, iPad, etc.

  • Meep Changeling
    Meep Changeling Day ago

    Better idea! Instead of shifting to new platforms, apple crashes and burns while it's CEO is either homeless in the streets of Bannock, or in a Tahitian prison for having run one of the worst companies on earth.

  • FbK
    FbK Day ago

    Just watch the fucking video on 2x. Ffs. Just don’t watch it.

  • the preston
    the preston Day ago

    12 minutes...11 minutes of bs

  • Thuggerbae
    Thuggerbae Day ago

    The sheep in the comments will never get this, good job bro!

  • Joe G
    Joe G 2 days ago

    more like $2000

  • Joe G
    Joe G 2 days ago

    its because ppl are mindfucked i justabout got done paying off my note 8 form virizon lol,

  • Joe G
    Joe G 2 days ago

    0.01 lmfao

  • andy klompenburg
    andy klompenburg 2 days ago

    HEY....I saw what you did there at the end...

  • Shahadat Hussain
    Shahadat Hussain 2 days ago

    You are a fucking idiot PolyMatter its a fucking useless video

  • Gaming York
    Gaming York 2 days ago

    Apple is good for environment cuz you can sell the iPhone or apple product to apple and they will disassemble it and make new products from it and give you money you can also give them android and they will give you money!!

  • Gaming York
    Gaming York 2 days ago

    And also if u buy product red iPhone you help sick in the hospital because they give some money from your purchase to hospitals

  • Gaming York
    Gaming York 2 days ago

    Apple video are you sure about that?? That doesn’t exist if u meant iTunes store

  • Gaming York
    Gaming York 2 days ago +1

    Apple also made an budget phone iPhone xr

  • Gaming York
    Gaming York 2 days ago

    6:20 how could Steve Jobs sign an iPhone X or Xs or xs max when he died in 2011 when iPhone 4s was the newest

  • Gaming York
    Gaming York 2 days ago

    Because apple phones and products are gonna last a lot of years and they’re durable great camera and amazing chip

  • Gaming York
    Gaming York 2 days ago

    Well Samsung is now more expensive the galaxy f costs 1900$!!!

  • Gaming York
    Gaming York 2 days ago

    Well Samsung is revealing like 6phones a year!! Apple only once

  • Unknown Username
    Unknown Username 2 days ago

    Did no one notice the fact that he called Google the "Alphabet" I'm the start of the video?

  • Abaan Ibrahim
    Abaan Ibrahim 2 days ago

    Complete thruth

  • Mr. Sinnlos
    Mr. Sinnlos 3 days ago

    So you say Apple should make their Phones last less long so they get more Money? The Kids in Africa will be happy About all the electrical waste. I know this sounds like something your mom would tell you but it's exactly like this.

  • Mr. Sinnlos
    Mr. Sinnlos 3 days ago

    Maybe less People buy iPhones cause they cost more and aren't better than other phones in any Point.

  • Dark Angel
    Dark Angel 3 days ago


  • richard klegin
    richard klegin 3 days ago

    fuck apple ! fuck apple people

  • Evasion
    Evasion 3 days ago

    that price calculating app thingy is a really great idea!

  • donut with sprinkles

    To be honest, not only are you paying for the phone but you're paying to have access to their ecosystem, too. It might not seem like it but Apple's apple id and encryption choices while keeping everything together on your devices is really convenient. While you don't have to pay for everything (lik ejust uploading already mp3's to itunes etc instead of apple music) they benefit mostly through their free app downlaods, find my device, family sharing,icloud and apple id services. All about the security.

  • error idk
    error idk 3 days ago

    Now the true cost of the Apple logo

  • NS Travel & Tech
    NS Travel & Tech 4 days ago

  • jackel142
    jackel142 4 days ago

    it's always more expensive in the US

  • depressed soul
    depressed soul 4 days ago +2

    Did I click on the wrong video (ノ*0*)ノ

  • Mr.Molov
    Mr.Molov 4 days ago

    just buy nokia 3310
    no lags whatever price about 400$ will go up in future xD

  • Nimrod of Africa
    Nimrod of Africa 4 days ago +1

    Iphone is garbage

  • Jaxscr 29
    Jaxscr 29 4 days ago

    You didn't explain the true cost of iPhones properly. A lot depends on the geographical area, average income, age group, product manufacturing, sales, and marketing, etc. However, the ace card involves politics in which big companies to convince the rich people to invest in their products or stocks. Political tie-ups do come in handy as well.

  • gilang ignas raharjo

    You are still USEFUL for apple.... wow

  • MANN[][][]
    MANN[][][] 4 days ago

    Thanks sheep for funding the Apple.

  • Nathan Smith
    Nathan Smith 5 days ago

    Misleading title!

  • Ismael Ferrera
    Ismael Ferrera 5 days ago

    click bait

  • girl BYE!
    girl BYE! 5 days ago

    Lmao babyyyy my income is low as shit I just can’t budget for my life so guess who has an iPhone, an iPad and AirPods 🥵chileee my bank account in the negatives

  • RubyWatchYT Rub¡esEveryWhere!

    Hearded "Apple trying to last the device forever!"

    Me: Wait then where's iPod Nano 5G then?

  • stay cryin
    stay cryin 6 days ago

    you did not do ur research right😂😂

  • Christoffer Nørgaard

    Watching on iPhone 5s

  • SevenDeMagnus
    SevenDeMagnus 6 days ago


  • SMBGAMER Bagang
    SMBGAMER Bagang 7 days ago

    it just sounds like your not liking apple

  • technophobian
    technophobian 7 days ago +23

    This video was really bad. I get the premise but it was terribly structured. Maybe you need a brilliant course.

  • Shubham Pandey
    Shubham Pandey 7 days ago

    This isn't true my mom and dad changes their iPhones per year and i does per 2 years

  • Ravi Gaurav Pandey
    Ravi Gaurav Pandey 7 days ago

    Who would add the cost of research and innovation? Do you have the idea on how much a does an embed program developer cost, even a novice one? How much does a fabricator cost? It’s not as easy as posting a video on RU-clip

  • 7amood40
    7amood40 7 days ago

    Ur voice is so annoying. Also cost of what? Manufacturing? What a waste of time.

  • J Dee
    J Dee 8 days ago

    $113.34.....give or take $113.34

  • Steven Van Hulle
    Steven Van Hulle 8 days ago

    No, I still don't know the cost of an iPhone, but in se it's not that important whether it's 100 dollar or 250. What matters is that Apple just CAN'T sell an iPhone for 300 dollar, even if it would cost just 50 to make. At 300 dollar the Congregation would no longer feel privileged ("anybody can buy a 300 dollar phone"), or they might even look for a Samsung.

    Apple is not the only one, but they're the best at this game. When you present two IDENTICAL iPhones to an Apple aficionado, one costing 500 dollar, the other costing 800, nearly all of them will go for the more expensive. Like I said, there are other manufacturers, and not only of high end products, who can afford to do the same. #washingpowder

  • trabongko 69
    trabongko 69 8 days ago

    fuck you

  • Rashid Farooq Rashid Farooq

    Iam iphone lover

  • VineApple
    VineApple 8 days ago

    4:10 lol

  • Lucian S
    Lucian S 8 days ago

    The True Cost of the iPhone?
    Still unknown

  • Toopienator
    Toopienator 9 days ago

    0:25 You called Google "alphabet". *I'M LAUGHING FOR SOME REASON! LOL!*

  • Doug Wong
    Doug Wong 9 days ago

    I can see why this has over 8 thousand dislikes. Click bait sucks.

  • evadehoundz houndz
    evadehoundz houndz 9 days ago

    Why is everyone swearing and getting so mad so unnecessary go make a phone at home if your gonna complain

  • AkiraTheGodEater
    AkiraTheGodEater 9 days ago

    People are willing to throw their finances down the drain for these things

  • Anurag Mittal
    Anurag Mittal 10 days ago

    Very much distracted from the topic.

  • Brayan Flores
    Brayan Flores 10 days ago

    I’m just here to see how much a iPhone cost but I have to watch a 11 minute video to find out lol

  • reteipdevries
    reteipdevries 10 days ago +1

    1000 dollars in 3 years is 1 $ a day. What do you spend on coffee?

  • TheFriedBaconGuy
    TheFriedBaconGuy 10 days ago

    I’m on iPad Air first gen

  • Braveet Sweengs
    Braveet Sweengs 10 days ago

    You cannot calculate the price of the iphone. Cause even if you know the price of any individual component used to make this phone,you won't know the price of the OS. The iOS is one of the best OSes in existence,despite it's ugly-for-some-people look. It is so well built and optimized,so well designed,so smooth running and with minor bugs and I don't think anyone can deny those things. Plus the fact that when you buy an iphone when it releases you can expect at least a 5 year life span,considering all the future iOS updates that it's gonna support. Those updates might looks free but they are not. Apple is calculating that as well. We don't know what the Operating System costs cause it's not a buyable thing. So we simply cannot calculate what amount is spent on the phone itself and what amount is spent on the logo.

  • Primus Pilus
    Primus Pilus 10 days ago

    Nothing can release me from my apple shackles

  • gg i'm black
    gg i'm black 10 days ago +1

    Buying 2nd hand phones is just fucking disgusting. Everyone watches porn on that shit and uses it on the toilet. No thank you.

  • Kylie
    Kylie 10 days ago

    did anyone see the tire coming of the RV lol

  • Xochipilli Olivera-Vera

    As long as she run games well I ain't trippen

  • Victor Mihov
    Victor Mihov 11 days ago

    fuck you asshole

  • marshall jacobs
    marshall jacobs 11 days ago +1

    Well... Gas Stations don't make a few cents profit for each thing they sell. They do the bulkiest bulk shopping out there. Imagine if Costco managers that all of their stock from even bigger warehouse stores... discounted discounted (yes, 2 discounted's) candy bars, chips, carbonated drinks, water, beer: and it's all sold at a considerable markup. But I get the point.

  • RealArwox
    RealArwox 11 days ago

    i had my iPhone 6s for almost 2 years now. i love it, i dont wanna upgrade it, i just wanna get a new battery because my battery only lasts 2/3h

  • You know the deal son
    You know the deal son 11 days ago

    when you had the iphone 4 so you just got fucked lol

  • Bosron BGman
    Bosron BGman 11 days ago

    0:40 i knew that you were german!

  • K Odaaa
    K Odaaa 11 days ago

    good lie

  • Salman Bashir
    Salman Bashir 11 days ago

    Oh shit, that was a 12 minutes long ad.

  • Mark Binder
    Mark Binder 11 days ago

    Long Ad for Apple, but for the sake of argument, the reason Apple is losing sales is also related to the economy. The disparity of wealth is making it extremely difficult for middle income families to afford to spend $500 - $1200 a year for a new smart phone. The price of these phones keep rising but the average income of the middle class keeps dropping. Corporations need to realize that if they don't start increasing salaries for the middle class, there soon won't be a market for anything because people won't be able to afford anything. I'm completely against raising taxes, but if the rich don't start contributing to the disbursement of wealth voluntarily through increased wages, retirement contributions, healthcare premiums, then we'll just have to raise taxes on the rich and force them to put the money back into the economic engine.

  • Abdul Haque
    Abdul Haque 11 days ago

    No I'm not watching Dave's video after watching this rubbish

  • Salvador Sanchez
    Salvador Sanchez 11 days ago

    This entire video was a giant dragged out commercial for brilliant. Downvote

  • Harem Kurdish
    Harem Kurdish 12 days ago

    apple product is expensive to show u are rich lol

  • jaknap1
    jaknap1 12 days ago

    Augmented reality glasses are NOT the future. They are awful.