TEDxMaastricht - Simon Sinek - "First why and then trust"

  • Опубликовано: 6 апр 2011
  • Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" - at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

    Now Simon takes the next step. After why comes : trust.


    What is TEDx?
    In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

    Please take a look at this video that explains what TEDx has become:

    About TED
    TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

    TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Комментарии • 540

  • Rich Moses
    Rich Moses 10 часов назад

    What is a community or nation?
    A group of people who have the same values and beliefs..
    Let that sink in and then ask yourself what is wrong with this country..... hmmmm

  • Karen Wharton
    Karen Wharton 7 дней назад

    This man is the bag. Just a really smart, forward thinking guy with a really good reasoning, heart and mind. All chakras seem to be aligned.

  • Queen Calie
    Queen Calie 12 дней назад

    This guy tho 😍😍😍👏🏽👏🏽👏🏽👏🏽

  • Mhmd B
    Mhmd B 2 месяца назад

    Turkish subtitles please

  • Carrie Leonardini, NASM-CPT
    Carrie Leonardini, NASM-CPT 2 месяца назад

    Leading with WHY first. Seems so easy but yet most are not doing it including myself. It's time for me to test the theory myself. Thank you Simon for your sharing your passion and desire of your life purpose.

  • Erkin Rejepow
    Erkin Rejepow 2 месяца назад

    did somebody pay attention to spectators???

  • Purushotham Raju
    Purushotham Raju 2 месяца назад

    I think video deserve more likes

  • B Adams
    B Adams 2 месяца назад

    that shoulder strap ruins the whole video for me

  • Tyler Cox
    Tyler Cox 2 месяца назад

    I agree with Simon Sinek that our distrust of each other-in our country/in our jobs/organizations/in our teams has lead to the work stress and dissatisfaction we find these days. Build trust and settle for nothing else-I believe that we can build a country/jobs/organizations/and teams that have more trust with each other and less stress-leading to more production and greater results!!

    MINI WORLD COOKING 3 месяца назад

    i love u simon sinek.. ur awesome human being 😍

  • Omer Golan
    Omer Golan 3 месяца назад

    so very true. The direction to which humanity is marching is indeed daunting.

  • Angela Worth
    Angela Worth 4 месяца назад

    How is this so old yet so extremely current?

    DEBASIS POIRA 4 месяца назад


  • Youssel
    Youssel 4 месяца назад

    Something about how Simon Sinek speaks always inspires me every single time. Thank you for reminding me that humility is decreasing and we should preserve trust, empathy, humility, and true leaders. Thank you very much.

  • Andrew Hercules
    Andrew Hercules 4 месяца назад

    I believe he has the secret to the universe. lol

  • Ciaran Patrick
    Ciaran Patrick 5 месяцев назад

    At its extreme negative end of this is Donald Trump. I rest my case.

  • Dusty Manson Otome
    Dusty Manson Otome 5 месяцев назад

    What about the people that have no desire what so ever to have any children?

  • Waleed Toosy
    Waleed Toosy 5 месяцев назад

    This guy can go on and on without the crowd blink for a second...so absorbing.

  • markus paasch
    markus paasch 5 месяцев назад

    and todays fulfilment and trust ??? I would like to hear SS again about the same topic.He was a visionary 2011

  • Addictive
    Addictive 5 месяцев назад

    low qualtiy(

    DUC VINH TRAN 5 месяцев назад

    You can form trust from blockchain

  • Utilize The Sun don't waste it
    Utilize The Sun don't waste it 6 месяцев назад

    This videos stirs many questions in my mind.
    Who believes what I believe?
    If less than 10% of the population believes what you believe, is there any chance of becoming successful?
    And a statement:
    Maybe people should stop believing so much and try to be comfortable with the simple fact that we don't know. And that not knowing is okay. In fact, not knowing is a wonderful thing. It allows for hope and excitement for the future.
    The moment humans believe in something, we have an automatic tendency to ignore or discredit all other possibilities.

  • Master Photog
    Master Photog 6 месяцев назад +1

    As always, amazing speech!

  • Robert Richardson
    Robert Richardson 6 месяцев назад

    An awesome speaker and an awesome topic.

  • Aram Azeez
    Aram Azeez 6 месяцев назад

    like our prophet said shake it and strongly until he leaves not you

  • Debmalya Ray
    Debmalya Ray 6 месяцев назад

    Best one....

  • AlWheelin
    AlWheelin 6 месяцев назад +2

    Listened to this in 2018, still stands, still truth, still need to learn

    • J Iversen
      J Iversen 4 месяца назад


    • J Iversen
      J Iversen 4 месяца назад

      Ffgggvvvchvccvc CV give us a check to know how to get to their home state to see what 9z to be able and find a cleaning solution and they will
      Dg g guy gğbbbjj has been working with him since he 8z the best one for backup for a while back to the dock by his own team of the water in the morning tomorrow night.

  • Roslin Joseph
    Roslin Joseph 6 месяцев назад

    Be with people who believe what you believe....

  • Gajanandamani Adhikari
    Gajanandamani Adhikari 7 месяцев назад

    good simon

  • Houman RM
    Houman RM 7 месяцев назад

    The young adults shooting themeselves for not being drafted is great ? serious ? nothing tragic there ? no better way to contribute ? as for his explanation of the hippie movement, he doesn't have any clue what he's talking about...other big mistakes ....for ex. why you would hire someone based on their resume...well because you trust them thru a third party that you know and trust, university, institution, reference etc...anyway he has the tone right, sound convincing, but don't be fooled by a serious tone and simplistic explanations of a complex world. His other video about the goal being more important than the how is more useful.

  • Zeeshan Ahmed
    Zeeshan Ahmed 7 месяцев назад

    Much appreciated. I believe 💯% what you believe.

  • Radha Krishna Ramagiri
    Radha Krishna Ramagiri 7 месяцев назад

    Great, Simon you have given a great insight. I am your friend.Rk

  • Diyan Mobile Zone
    Diyan Mobile Zone 7 месяцев назад

    I want to become like simon sinek sir a great leader a great speaker....

  • Pratik Patel
    Pratik Patel 7 месяцев назад

    This is one of the best video about leadership I have ever watched on internet ever. Period.
    This man, Simon Sinek has rare intellect and profound insight about human connection. Bow Down To his Work.

  • M H
    M H 7 месяцев назад +1

    "Can't we all just agree on the same thing" - totalitarianism defined. That's why we have market competition. Capitalism is the true potential of diversity.

  • Harsh Tiwari
    Harsh Tiwari 7 месяцев назад


  • Caio Olivier
    Caio Olivier 8 месяцев назад

    This exemple in The end was goof

  • Motivator Warrior
    Motivator Warrior 8 месяцев назад

    i should have showed my ex girlfriend when we had issues on this topic...

  • Stefan Vasiljevic
    Stefan Vasiljevic 8 месяцев назад

    I am the only one looking at his $/time graph and not making sense of it? It does not tie into what he’s talking about.

  • Johans Gunther
    Johans Gunther 8 месяцев назад

    From one o Brein to another -- it runs in the fam--know all !! Perhaps if your name was T Robinson i would take you serious --

  • Elihu Claiborne
    Elihu Claiborne 8 месяцев назад

    I really like Simon Sinek. I love this guy. I'm seriously hooked on him!

  • John Turner
    John Turner 8 месяцев назад

    so good I was about to start clapping at home in my computer chair

  • Anthony Ogunjimi
    Anthony Ogunjimi 8 месяцев назад


  • Justin McNally
    Justin McNally 8 месяцев назад

    I think he’s doing a great job at pointing out flaws in our thinking. For example he points out that speaking to a person is considered a perk! But when you start to consider that business operates with such higher quantities you really do have to think in those terms. I would like to see him propose, at least in this video, more solutions. Perhaps that is in a different video.

  • ray nase
    ray nase 8 месяцев назад

    Goog speaker

  • Åjay kiran
    Åjay kiran 8 месяцев назад

    There's this guy........ And you have Trump .... PRESIDENT OF AMERICA. =_=

  • Pedro C
    Pedro C 8 месяцев назад

    Another smoke seller...

  • Happy Lady
    Happy Lady 8 месяцев назад

    Love this talk. Thanks heaps for this contribution. I understand a lot better now.

  • Vatsal Khalaw
    Vatsal Khalaw 9 месяцев назад

    Simon have tremendous understanding of America's present situation. Make him president of states for 1 month. Miracles will happen let's make America great again.

  • Cyndra Anderson
    Cyndra Anderson 9 месяцев назад

    This was awesome. I learned some great information

  • ibervillebeard
    ibervillebeard 9 месяцев назад


  • John Smith
    John Smith 9 месяцев назад +1

    A very naive view of the world this young man has .

  • John Smith
    John Smith 9 месяцев назад

    This guy is brilliant.

  • Christian Kursch
    Christian Kursch 9 месяцев назад

    Haha, right after this video an ad played from a bank. Advertising that they offer me human contact persons 😉

  • jeff carlson
    jeff carlson 9 месяцев назад

    could have summarized in 5 minutes. be around people who beleive what you believe, very unfocused and random. Didn't answer any questions about our WHY

  • jeff carlson
    jeff carlson 9 месяцев назад

    he goes off on too many tangents - needs to stick to the subject - what is he talking about?

  • plumpapaya
    plumpapaya 9 месяцев назад

    I think a lot of people are misunderstanding what Simon is meaning because they are taking a few aspects of what he says too literally. I see some people have issues with the fact Simon says our mirror neurons light up with human connection, yet uses the example of a 'picture' of a person smiling. The point he is trying to make here is simply that the shift in our society over the years has been geared to allowing people to make important decisions and live a life that is more REMOVED from human connection. So the internet and technology generally doesn't involve seeing a real person, regardless if that is in real life or through a picture. I think he was just trying to point out that we respond most when we have the conditions of real interaction, which most technology doesn't prioritise.
    Secondly, when he says we wouldn't be able to survive without being in a group of people who have the same set of beliefs, again I don't think he means that literally we would die but I think what he means here is more geared to fulfilment.
    We won't really be fulfilled and the harmony between the group won't exist as much if we are not united by a shared idea or belief. That doesn't necessarily mean we all have to believe in the same god, but perhaps it means we all have to believe that having our own religions is a good thing and that our differences don't make us less equal. A shared philosophy doesn't have to mean that we all LITERALLY believe the same exact thing. A shared philosophy can be liberating and uniting while including differences. That's the point.
    The other issue is that, it's not that he is 'using shallow research' - I think the issue is that he has a very extensive background which has led him to having insights into a lot of different areas of human experience which link together. It is difficult to fully explain each of these in a 17 minute video. But if you go and see his other talks, which are more focused on only one specific aspect at a time, you will see that his research is there, and it is extensive as well as relevant and up to date.
    He used the Milgrim thing more for effect, and perhaps the fact that this video was too ambitious for the amount of time he had is what made him unable to go into more of the research. BUT, if you know his background and have seen his other videos, and thus can see that he isn't basing these on 'generalisations', then this talk is very insightful and inspiring.

    • 8DeaD7
      8DeaD7 Месяц назад

      " But if you go and see his other talks, which are more focused on only one specific aspect at a time, you will see that his research is there, "
      What is that video/talk focused on one specific at at time? Do you have the link?

  • Duke
    Duke 9 месяцев назад

    First 2 minutes define Left-wing group-think as clearly as I have ever heard it defined: the idea that you are not fully free until others think like you is the motivation and excuse Leftists use to impose their views on people.

  • Dariusz Łukasik
    Dariusz Łukasik 9 месяцев назад

    Great ideas. Thanks for this video.

  • samir hiddani
    samir hiddani 9 месяцев назад

    he is a very good speaker

    URHO TM 9 месяцев назад

    I forget most of what I click on. When he speaks the context doesn't fade in your mind quickly. You contemplate for a little while, you stare to think about his speech. He's a good leader, I think.

    URHO TM 9 месяцев назад

    I love it.

    MILAN 9 месяцев назад


  • JanasFreiheiten
    JanasFreiheiten 9 месяцев назад

    Really, I want to marry you, Simon! I give you a handshake on that. All the best for you!

  • David Grigsby
    David Grigsby 10 месяцев назад

    'Just... STELLAR, my friend! The level of trust--u engender (w/such, substantial information; &, oratting)... Amazing. -David Grigsby

  • Brandon
    Brandon 10 месяцев назад

    A desktop used to be something horizontal, not vertical. A friend is not someone whose status you check. A discussion cannot take place on twitter. ...

  • Robert Geiger
    Robert Geiger 10 месяцев назад

    Great talk... Simon fell short of one thing - articulating what the core American values and beliefs are that have always guided us to better ourselves and our world. Life, Liberty, the Pursuit of Happiness, Freedom of Speech. No matter what political persuasion one holds, if we don't ALL hold these values, there is no America.

  • Jo Vega
    Jo Vega 10 месяцев назад

    Enjoyed this very much - but I believe (!) that animals too can demonstrate trust. It is not a strictly human preserve.

  • Freida Hod
    Freida Hod 10 месяцев назад

    Great, it gives many pointers on how to market. Yes, the why is really most important. Thanks

  • Faisal Abbasi
    Faisal Abbasi 10 месяцев назад

    He really inclined the horizontal line of mine..

  • Nesano
    Nesano 10 месяцев назад

    I think my favorite part about this guy is that he's trying to build the perfect world.

  • Marc Hlavac
    Marc Hlavac 11 месяцев назад +1

    Handshakes are nice. Hugs are superior

    • 8DeaD7
      8DeaD7 Месяц назад

      Hugs may be too personal. I found out that half-hugs are pretty nice balance

  • wame momoh
    wame momoh 11 месяцев назад

    this man should see what's happening now robots with emotions, human being are at risk.

  • Lulie Lawry
    Lulie Lawry 11 месяцев назад

    Great insight but i have to feel sad that the unity of the 'greatest generation' was around a tragic fake, rich mans WAR which hasnt changed but eoples loyalty has fallen because of our recognition of the LIES we inherited from our fathers about WAR and what a racket it all is....but we havent found any other unifying force to bind us together~but as long as military war heroes were heroes, we were OK with WAR ( now they are not~ and never mind all they that have died)...just like that experiment, we have indeed lost humanity, so easily, without a peep in the name of technology.

  • Judy Smith
    Judy Smith 11 месяцев назад

    Well done, thank you.

  • Renee Brutvan
    Renee Brutvan 11 месяцев назад

    Pop those collars, Simon.

  • krishna funde
    krishna funde 11 месяцев назад

    Loved it !!!!

  • Ty Dahlgren
    Ty Dahlgren 11 месяцев назад

    Very profound information and very helpful. Thank you!

  • no
    no Год назад

    Anyone else here say "The 32 year old." ????

  • toastermeyn
    toastermeyn Год назад

    Yet when i go and hand in a resume, they tell me they dont take physical copies and told me to go online

  • 2 Dads on a Mic
    2 Dads on a Mic Год назад

    Handshake Leadership! BOOM he could write an entire book on that

  • শব্দবৃক্ষ _XobdoBrikhyo

    What a speaker you are !!

  • James Battle
    James Battle Год назад

    Incredible speaker

  • german dache
    german dache Год назад

    I showed this video at one my meeting and the reception and feedback was sooooo positive. Thanks for posting.

  • 임소정
    임소정 Год назад

    My best ted talk ever

  • Fictionerd
    Fictionerd Год назад

    There's a lot of good here. I only have one problem. At some point the talk just seemed to take a sharp left turn into pompous snobbery to the effect of: "You can't have 'REAL' interactions on the internet".
    I have friends that I have trusted to help me through a lot of the toughest trials of my life that I would not have without the internet. People I've never been in physical proximity with. There are a lot of people in the world today who would have NO ONE to turn to for help without this lifeline. To claim that they cannot trust those people because "You don't REALLY know them" is a sentiment that I will never be able to back with any sort of confidence.
    Playing devil's advocate against my own argument I will concede that there is merit to physical interaction and that it is preferable to meet in person if you have the opportunity to do so. Sometimes, though, circumstances prevent such a meeting from taking place, and I can't stomach the thought that because we can't physically shake hands that I shouldn't trust people I've known for years and who've helped me out of depression and worse.
    It strikes me that, inadvertently or not, He managed to snub a lot of people by belittling these online connections.

    • 8DeaD7
      8DeaD7 Месяц назад

      That's true. You can make a connection online too. It's not as good. But it's different. I think the best is to find a balance

  • Malone Linda Brigid
    Malone Linda Brigid Год назад +1

    Yes, he is gifted in his ability to articulate his ideas! His self belief is contagious.

  • NotYourAverageJesusFreak
    NotYourAverageJesusFreak Год назад

    I'd much rather spend the whole day with my friends then a week talking to them online.

  • Karen Hobbs
    Karen Hobbs Год назад

    seems to me you choose the teenager, even if you know the guy down the street, cause the teenager is cheaper.

  • Essy Chilcutte
    Essy Chilcutte Год назад

    my father was a Teacher
    He would have had no issue shocking someone* he may have giggled >He is a 100% pacifist but I know the Set up... he would have been gamified and gone with it.
    i on other hand Cant if the person is an unknown a Invisible persons pain I cant cause
    NOW > I am 100% sure I could kill a person I knew. I could not be in the army because I can not justify attacking a possible innocent person BUT If i had a LC to kill > I would be comepletely willing to hunt spacific people down and Skin them ALIVE in fact I enjoy the idea.

    • 8DeaD7
      8DeaD7 Месяц назад

      Dude, there are some people that we all would want that would never exist anymore in this world, because all they do is bad to the world. But to think to skin someone alive and enjoy it, that is not good.

    • Essy Chilcutte
      Essy Chilcutte Год назад

      The worst feeling is being unable to do something about horrible people. Like Coworkers Employers wont deal with. I want to smash heads etc
      And at same time I am the one who runs towards Danger Breaks up fights Stays calm in emergencies takes actions to save or defend others...
      I'm not built for this culture. I'm built for a much more aggressive one...

  • Keon Jukes
    Keon Jukes Год назад

    Brilliant! Just brialliant

  • Anoop Singh
    Anoop Singh Год назад

    i fully agree what he says , Earlier customer service meant actually talking to the people who came in to your shop but now customer service means getting reply on your email within 24 hours. As a whole nice video

  • Destroyer Inazuma
    Destroyer Inazuma Год назад

    So glad I started to seriously learn English back in grade seven :)

  • Rehan Anwar
    Rehan Anwar Год назад


  • kacktustoo
    kacktustoo Год назад

    Ahh youtube comments make so much sense now
    Fascinating watch.

  • Samuel Cliff
    Samuel Cliff Год назад +1

    too many sweeping generalizations​

  • Chazz Ansanelli
    Chazz Ansanelli Год назад

    You can definitely design for trust, not many do it......... Yet.......

  • subhendu naskar
    subhendu naskar Год назад

    he is the best speaker i have ever heard

  • Mitch McBride
    Mitch McBride Год назад

    Someone wrote down everything he said and I read it then watched the video .. wow The connection is completely different you feel what he is saying it’s fantastic

  • César Riaño
    César Riaño Год назад

    Allow me to play devil's advocate: if Simon's theory is true.. how come we are "buying" what he's presenting based on WHAT he is explaining (concepts, arguments) and HOW (even in the comments below you emphasize his voice, his language, clarity, etc.), and not on WHY he's saying what he's saying. In fact, we do not know and do not seem to care WHY he is sharing this theory (to profit from it? to make a better world? because his personal brand agent recommended it?)..?
    (Side note: I do think he makes a very valid point, but still the irony I introduce should help us take it with caution and relativity)