TEDxMaastricht - Simon Sinek - "First why and then trust"

  • Published on Apr 6, 2011
  • Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" - at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

    Now Simon takes the next step. After why comes : trust.


    What is TEDx?
    In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

    Please take a look at this video that explains what TEDx has become:

    About TED
    TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

    TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Comments • 589

  • ともるん
    ともるん 16 days ago +1

    1:23 ポイントメモ

  • Ninof33
    Ninof33 20 days ago

    That comparison about babysitters.
    People hire teens for babysitting because they are cheaper than professional babysitters. Teens can work part time for law wages. Professionals want full time jobs that pay professional salaries.
    People constantly search to find caregivers who will work for very low salaries.
    I own a Home Care agency I know it better.

  • Anna Mylene
    Anna Mylene 27 days ago

    very much appreciated..inspiring

  • Xavier Othon
    Xavier Othon 27 days ago


    RECOMMENDED ! 28 days ago

    Now I believe what you believe

  • Serge Pattyn
    Serge Pattyn Month ago

    Very inspiring exposé. And when I think about is ... he is absolutely right.

  • JoseTorres OnPoliticZ
    JoseTorres OnPoliticZ Month ago +3

    Thank you, Simon. Again.
    Each time I watch one of your videos, it changes the way I think.
    It informs my very life's work.
    If I can see far, it is because I stand on the shoulders of giants.
    Thank you.

  • Cowley Road
    Cowley Road Month ago

    This guy sounds like the Unabomber

  • Tek-Li
    Tek-Li Month ago +3

    Most excellent - I hope this man has 100 children

  • Bharat Bhagya Vidahata BBV

    It's a normal plc ..product life cycle of any company .you can convert this example in every aspect of life.

  • Z EBN
    Z EBN Month ago

    Explain dont expand

  • MyOther Username
    MyOther Username 2 months ago

    Insightful... but... his voice sounds hokey, melodramatic, fake, contrived.
    Needs psychotherapy. What is he hiding ?

  • yung5saint
    yung5saint 2 months ago +2

    That unethical experiment at 13:31 is exactly how these civilian casualties in these wars, drone strikes, and conflicts are just a mere bottom ticker that we read while we cry fawn over the main story about some celebrity's new fashion.

  • skittles635
    skittles635 2 months ago

    One of the best TedTalks on leadership. Simon very passionately and articulately touches the basis of our problems as the human race with the growing businesses and technology.

  • Rosalinda Garza
    Rosalinda Garza 2 months ago

    Guess what everyone.........A group of ex convicts surrounded some police officers in San Deigo and where praying for them. I was like please don't pray for Angels to go to the ex convicts!!! Its like especially now when its dry and going rampid until piping/Fracking happens from a direction nobody knows....making earthquakes/tsunamis/and radiation waste so much more dangerous.

  • thechangingtimes
    thechangingtimes 2 months ago +1

    Jesus, how important is this talk in the age of Trump? 🤦‍♂️

  • Sans
    Sans 2 months ago

    Они говорят - доверяйте нам а сами на русском языке пишут заголовок английской передачи, которую ты хочешь посмотреть, заходишь и пытаешься что-то уловить, смотря в плывущие субтитры и сопоставить это как то с интонацией. Сплошной обман!.

  • Mhmd B
    Mhmd B 2 months ago

    Turkish subtitles please

  • Blu Burroni
    Blu Burroni 2 months ago +1

    And this was 2011. Makes me a little sad.

  • Sweeneytv
    Sweeneytv 2 months ago

    I just need to find these people who BELIEVE what I BELIEVE

  • Muhammad Nisar
    Muhammad Nisar 3 months ago

    Hi Simon, Thanks for such motivational speech.

  • thanh lê
    thanh lê 3 months ago

    but I wouldn't have seen him if I don't use internet to interact with the world. I think it's about how we use this tool.

  • sizzlenotsteak
    sizzlenotsteak 3 months ago +1

    It makes me happy to click the "like" BEFORE I watch a Simon Sinek video (to make sure I don't forget at the end).

  • Ramesh Iyer
    Ramesh Iyer 3 months ago

    Very inspiring talk. Most corporations are too self-centred to care for their customers anymore. They are wholly profit driven. Most people too enter into n sustain relationships only for Their benefit, not for mutual benefits. In anything we do in life, the Why should always be more important than the What n the How.

  • ZekeBoii .v3
    ZekeBoii .v3 3 months ago

    We do milgram study in psychology lol

  • Boris Dam
    Boris Dam 4 months ago

    Perhaps that Stanley Milgram experiment (11:06) should be conducted upon drone pilots

  • geoff ong
    geoff ong 4 months ago

    Same is done with religion if you consider it where people are controlled to blind obedience thru fear and appeals to our personal weaknesses.

    VERONICA OLIVARES 4 months ago

    He is wonderful!!! I love him :)

  • Thảo Nguyễn
    Thảo Nguyễn 4 months ago

    The split reminds me of Vietnamese football. In the past, nobody in the world took any notice of it. Even I did. There was no trust, no belief, no passion because we saw the fact. But since the Asian Cup, the soccer team(after much effort has been made - we changed the coaches often ) almost won. Then they started to spend time complimenting us like how we did that, they(the team) got a plenty of trust. When they're given such many responsibilities like that, they start to go down. Even I believe Vietnamese football's future will be bright, the split will come one day.

    EMIRA MITRUSHI 4 months ago

    he is the best,,, i hope he can be in Tirana one day

  • Bob Smithies
    Bob Smithies 4 months ago

    Is this guy a billionaire ?

  • Feebee
    Feebee 4 months ago

    Very well said, since the age on wifi and an Internet connection human contact is starting to disappear, in everyday life. just have a look next time your at lunch or dinner how many people are checking their phones and not even talking to one another. sad but true

  • herman gidion
    herman gidion 4 months ago +8

    He's always on fire and fire up others!!! So passionate...

  • halozz
    halozz 4 months ago +8

    one of the best speakers around. actually connecting with his audience and articulation was perfect with tonage and volume. better than some other speakers who are supposingly speech coaches.

  • Tim Farrell
    Tim Farrell 4 months ago

    Initial statement of trust being a distinctly human experience invalidate everything he says. Animals can also trust.

  • Struan Davidson
    Struan Davidson 4 months ago +3

    That experiment you mentioned is scary! This is an important reminder in the business world for sure

  • Sam Dalton
    Sam Dalton 5 months ago

    I hardly think our children are our possessions. That is an organisational business focus.

  • 조수연
    조수연 5 months ago

    1:26 trust

    THECHAMPIONSSQUAD 5 months ago

    How f*cking great is that speech ?

  • Dan Witzke - Your Financial Health

    The golden circle is bang on

  • Agair Silva
    Agair Silva 6 months ago

    Muito bom, mudou muito minha forma de ver a sociedade.

  • Dawn Furey
    Dawn Furey 6 months ago

    Simon I wonder what you think of the chasm today in 2019 as this was published in 2011! I feel it's widening, certainly, we live in a country and in a time with so much discord and lack of empathy. Could not agree more that this is largely due to lack of true connection. The internet affords the ability to say anything, often anonymously, with no regard to the consequences. We don't see or feel the impact on the other person(s). In the words of Brené Brown, 'it is hard to hate close-up', which is why so many hide behind technology. I think trust CAN be built through the internet. People, myself included, trust ratings and reviews for example, but something feels fundamentally sad, small and lacking in how we humans are going about creating relationships and businesses.

  • T C
    T C 6 months ago

    This guy talks rubbish.

  • Quikdeth
    Quikdeth 6 months ago

    Perhaps Biden was just trying to make human contact...?

  • Ricardo José Horta Morais

    While the talk is very inspiring, I have to desagree that trust can't be built over the internet. There are systems in place for trust to be built where we no longer need to rely on the honesty of other humans.

    • Quikdeth
      Quikdeth 6 months ago

      Ricardo José Horta Morais because.... you don’t TRUST PEOPLE... and people always find a way to break security...

  • Julian Chu
    Julian Chu 6 months ago

    People listen to this guy as if he is Jesus without realising he does not have any real data to back up his arguments and there us nothing break through about his thinking . He is just tellling stories and sharing common sense. Lol

  • B.
    B. 6 months ago +3

    And here I was saying I'd choose the 32 year old with 10 years experience. Sigh...

  • Kathryn RaRa Asaro Mayers

    1-2-1, face to face, cheek to cheek, I am all for it.

  • Leonel Molbert
    Leonel Molbert 7 months ago

    Crazy dude

  • chemical current
    chemical current 7 months ago

    @4:15 this is what really happened to Blizzard when they partnered up with Activision, the split. What a tragedy.

  • # Virals
    # Virals 7 months ago


  • Niraj Chavan
    Niraj Chavan 7 months ago


  • Guillermina
    Guillermina 7 months ago +1

    People turned the ideal of what they saw as reality enhanced by the media into imaginary America.
    Now, no matter how great everything may be; people keep looking at the past as a model that never existed in reality.
    Like King Salomon said: "No past time was ever better than now." This is the time of our lives and it's our responsibility to turn it into the best it can be.
    Companies who refuse to embrace the new America, are absorbed by an imaginary reality.

  • Rich Moses Revv Card VIP

    What is a community or nation?
    A group of people who have the same values and beliefs..
    Let that sink in and then ask yourself what is wrong with this country..... hmmmm

  • Karen Wharton
    Karen Wharton 8 months ago +1

    This man is the bag. Just a really smart, forward thinking guy with a really good reasoning, heart and mind. All chakras seem to be aligned.

  • Queen Calie
    Queen Calie 8 months ago

    This guy tho 😍😍😍👏🏽👏🏽👏🏽👏🏽

  • Mhmd B
    Mhmd B 10 months ago

    Turkish subtitles please

  • Carrie Leonardini, NASM-CPT

    Leading with WHY first. Seems so easy but yet most are not doing it including myself. It's time for me to test the theory myself. Thank you Simon for your sharing your passion and desire of your life purpose.

  • Eric Roberts
    Eric Roberts 10 months ago

    did somebody pay attention to spectators???

  • Purushotham Raju
    Purushotham Raju 10 months ago

    I think video deserve more likes