How They Got 1960s Teens To Spend Their Money

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  • Published on Mar 31, 2019
  • The speaker is a corporate marketing expert. Describing the attitude advertisers talk towards the early 60s generation teaching them consumerism. The 60s was when America was most financially well-off and middle-class teenagers had plenty of discretionary funds available. #consumers #1960steens #1960sconsumers #1960sadvertising
  • Film & AnimationFilm & Animation

Comments • 37

  • Smo Cloud
    Smo Cloud 3 days ago

    This it terrifyingly accurate to today.

  • Rags Toriches
    Rags Toriches Month ago +1

    At least teenagers got something in return for handing over their hard earned money back then. These days the marketeers sell them stupid ideas and reflect their own pointless causes back at them to rebel against.
    The useless ideas cost nothing to produce and have little or no lasting effect. The only good thing is, they take up no landfill space when the youths get bored, dump them and move on to the next big idea they get conned into thinking was unique and original to them.

  • Danny Worsfold
    Danny Worsfold Month ago +2

    Very cryptic video. Identity by consumption is so embedded in culture now that it’s barely recognisable. More people should see this. The excitement of materialistic consumption can’t last forever. Just as it was learned and welcomed it can be unlearned and rejected

  • Genevieve Roser
    Genevieve Roser Month ago +3

    Didn't have the money for all the fancy stuff when I was teen in the 70's. I worked 4 hours a day ( all I was allowed by law) at dunkin donuts to save the money to buy school clothes. Believe me I didn't buy high priced stuff lol

  • .x.
    .x. Month ago

    Scary...
    Can you imagine what happens...
    To the Human condition ...
    And we wonder why addiction is the norm...

  • Aileen M.
    Aileen M. Month ago +2

    The .market Researcher in me is fascinated both by the video and the responses below...

    • Aileen M.
      Aileen M. Month ago +1

      +SIMPalaxy in daylight hours I will

    • SIMPalaxy
      SIMPalaxy Month ago +2

      I would love to hear more of your perspective on it!

  • Jason Hatt
    Jason Hatt Month ago +5

    Groovy man, that's far out!

  • RealestRealist
    RealestRealist Month ago +1

    Teenagers sure are little maniacs that's for sure

  • Derrick McAdoo
    Derrick McAdoo Month ago +6

    These historical videos are GOLD

  • ArchEnema 67
    ArchEnema 67 Month ago +12

    The best way to get young people interested in a product is to tell them they can't have it.

  • Patty Farghaly
    Patty Farghaly Month ago

    Yardley of London kept me broke. It was the only thing I could use. Charles of The Ritz later on.

  • Zoey
    Zoey Month ago +4

    Had to laugh. Thankfully I never bought into the consumerism technology used. Still don't and I am 67.

    • Garrus Batarian
      Garrus Batarian Month ago +2

      My AdBlock at the moment has blocked 153,159 ads since 2018... 7 Blocked on this page. I'm 26 and I do not buy into the hype of buying something because it's trendy. It saves me money too and makes me not as wasteful

  • basilrose
    basilrose Month ago +6

    0:14 a big reason why The Beatles broke up, resisting commodification!

  • FACILITATOR
    FACILITATOR Month ago +33

    This video, and ones about Edward Bernays and the like, blow my mind. The people here literally created the reality we live in today. Fascinating and terrifying! I wonder what they would think if they saw the world today, was it worth it?

    • Kay InMaine
      Kay InMaine 21 day ago

      +George In S.C. 4 agreed!

    • George In S.C. 4
      George In S.C. 4 21 day ago +1

      +Kay InMaine.....continues in the generations of our children. But now, We sound the alarm that never rang for us.

    • Bushrod Rust Johnson
      Bushrod Rust Johnson 22 days ago

      +Mrjmaxted0291 "If a bunch of marketing guys could create this superficial world with the power of consumer goods then I really don't see what's stopping us from doing the exact same thing today along minimalist values."
      The marketing people didn't create it. They just fed it. People want stuff.

    • Kay InMaine
      Kay InMaine 27 days ago +3

      The nightly news in this country also has played a big part in pushing the Consumption Agenda. The brainwashing of our nation is very deep and long. Ugh.

    • Jason Petty
      Jason Petty Month ago

      What did it cost?

  • Paul Horton
    Paul Horton Month ago +74

    Identity through consumption - what a shallow world we have built. Mad Men was spot on...

    • Smo Cloud
      Smo Cloud 3 days ago +1

      Paul Horton and people will accuse you of wearing a tin-foil hat when I say this, but it should be obvious how that can be used to control people. Using what people love to blind them to the reality in almost an Orwellian sense, like Julia who just wanted to get dick and rebel in small ways against the party but be a good little comrade otherwise, despite having zero interest or even patriotism for big brother. That’s modern-day America.

  • truth freeze
    truth freeze Month ago +12

    I recall in the 60's 70's,young teen boys could care less what clothes they wore(plaid polyseter cut offs,the common black or white sneakers,etc Children were about playing,interacting,fun etc.I was struck,semishocked by the amount of identity with clothes children in general had from the 90's on,as tho their clothes made them,then added to that was devices,game systems ertc.

    • truth freeze
      truth freeze Month ago

      LEVI NAME IS WHAT FOLKS PAID FOR TOO FUNNY!

    • truth freeze
      truth freeze Month ago

      YEP WALKING COMMERCIAL IS WHAT FOLKS WANT TO PAY FOR

    • HorstQueck
      HorstQueck Month ago +1

      I would cut off the Levis labels from my jeans. Who wants to be a walking commercial? Touchy, ain't I?

    • KungKras
      KungKras Month ago +3

      The games systems weren't about idetity though. They were about playing Pokemon. Because Pokemon was awesome!

  • ShaddyCrunchum
    ShaddyCrunchum Month ago +2

    Nothings changed sence then lol

  • KungKras
    KungKras Month ago +18

    Identity through products. Reminds me of so many people when I grew up in the 90's/2000's. Like the emos and the people buying expensive brands just to show off, and so on.
    It still happens. People still define themselves based on what they buy.

  • Panda
    Panda Month ago +3

    :(